Dublin bus ad - D4 girl

wilkie2006

Hey OP, cheers for uploading that - this is one of the Youtube links... What the fook?!!

I like the sound effects quite a bit, especially the, "Oh Jesus, the traffic's terrible" around 8 minutes in (and no, I haven't watched 8 minutes' worth - I just skipped around the timeline).

cloud493

Didn't think the bus could get worse, till I started taking the 142 to rathmines for the past 3 mornings. Never doing it again. Those adverts are ****e.

Feathers

Colmustard wrote: »

But now everyone knows Compare is an insurance company they have achieved brand awareness and that works.

When someone is looking for insurance and they open the yellow pages or whatever they see Compare are aware what it is and some give it a ring.

You know the business name is "Go Compare" right?


I know that most people know that they're using actors, but still don't like the way the YouTube copy reads like they've just interviewed people on the street:

At Dublin Bus we've been making improvements to our service. In light of these changes we interviewed some commuters around our city. Check out Derek, Aoife and Steve's thoughts on the bus or play our game through our Facebook page, DublinBusNews, and be in with a chance to win a Leap Card packed with €100.

EclipsiumRasa

I might feel better about Dublin Bus advertising if they either had competition or integrated ticketing across all public transport.

Since they've effectively a monopoly its less like advertising and more like outright propaganda. They get handed market dominance and then they go mock the only real alternative anyone has?

markesmith

DB need to get their house in order before they start with this type of advertising.