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Tracking a conversion from Facebook?

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  • 11-02-2013 12:10pm
    #1
    riveratom
    Registered Users Posts: 964 ✭✭✭


    Hey guys,

    I'm going round the houses with this one, hopefully someone will be able to give me a quick and clear answer.

    I am in Google Analytics and I want to figure out whether a recent conversion which came through Facebook mobile resulted from a click via our Facebook page, or via our Facebook ad campaign. I know the product that was sold, and I know that the landing page was the home page of the site in question.

    I had FB conversion tracking set up, but not fully as I didn't know I had to go into Power Editor to fully enable it. However, the Conversion section is saying that pages with the conversion snippet on it have been viewed in the past 24 hours.

    Anyway, I am trying to figure out via Analytics whether the sale came about after the person who purchased the product clicked through from our FB page or ad campaign. I've been into the Product Performance reports and everywhere else, but can't seem to isolate this. Any ideas?


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    #2
    blue4ever
    Registered Users Posts: 1,256 ✭✭✭blue4ever


    If you append your URL in the facebook ad, so the the construct is different to the FB page - then you can track it.

    Your Google URL builder is here: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867&rd=1.

    Follow those instructions

    Here is some infor on custom campaigns:

    http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033863

    One solution would be that in your analytics you can set up Goals>Conversions and had the unique url tracked as a Goal


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    #3
    seachto7
    Closed Accounts Posts: 7,863 ✭✭✭seachto7


    I would try and set up a goal in analytics?


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    #4
    gomez_gomes
    Registered Users Posts: 33 ✭gomez_gomes


    hi, its almost like Google Ads. Consumers come in and click but the conversion is 0. At the end of the day you just add credit to your account. Business's hardly try for Google Ads which is a direct marketing which is tough & hardly get converted. FB ads is the same thing whereas you have to know the basic & according to the instruction. One mistake then its a big time putting your head into it.. which is again "Tough"


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