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The Irish International - Annual event
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When you guys approach companies for sponsorship you want to be taken seriously, so keep the name as professional as possible, otherwise a poor name could result in the loss of a potential sponsor.
It`s also beneficial for the name to explain itself, it means companies as well as the public know straight away what the event is and what it’s about. It could be anything as simple as the Irish fighting game championships. The bigger the event sounds the easier it’s going to be to hook a company into working with you and bringing people to the event.
One of the first questions a company is going to ask is what other companies are working with you and what the attendance is going to be like, you have to be smart in answering everything you say because again it could result in somebody like lets say Sony refusing to work with you because you are using Microsoft consoles.
In terms of numbers when I organised battle of destiny in 2008 we said the event would see over 1000 people to make companies like ubisoft work with us and give us exclusive rights to show off soul Calibur IV, so some slight exaggeration can really go a long way
Time of year is a big factor, this can make or break a tournament, especially in today's congested tournament scene, nobody is going to go to a tournament especially if it clashes on the same weekend as your own. American tournaments are irrelevant, but you definitely don`t want to clash with anything going on in the UK. The UK is going to be Irelands biggest group of international attendees so It would be smart to factor in the UK when organising the event.
Also be mindful of college/school exams, religious holidays and other times of the year, weather can also be potentially bad for a tournament if the event takes place in winter, avoid peak snow seasons that could cause airport delays stopping people from attending the event and i would also avoid the peak summertime too because its expensive to fly here.
Venue is also key, it’s key because companies don`t want to support something that’s not going to work for them. Microsoft and Sony want to see a return on their investment, so having a good space in a good location means that companies are more likely to work with you because they have more options inside the venue for potential signage.
Also I agree with staying away from evo, unless they are willing to actually contribute to the event in terms of hard cash. In 2008 I got 1000 pounds from Seth killian to fund part of battle of destiny, and that was before evo got big. If evo want ireland to run a tournament that’s associated with them or be a qualifying event for their tournament then they need to contribute financially, because at the moment ireland can`t afford to send players to America, it’s just not feasible.
Ireland doesn’t need any outside entities to make a national irish tournament, we have a good solid foundation already in place and the equipment is also growing. There is also more than enough people in the community to help make any event a success. But I would advise having a high profile player at the tournament to attract people to ireland. When I paid for Justin Wong to come over to the UK it definitely made an impact on the tournament, over 600 people came through the doors and at least 100 of them were enticed by seeing a world class player like Justin Wong, so paying a few extra quid to get somebody over to endorse the tournament is always a good idea not only to boost the attendance but to increase the overall profile of the event.
If you guys are serious about doing something on an international level I have a lot good ideas and a lot of experience that I can bring to the table, if you guys want to meet up over the Easter holidays let me know while I am available, because in 2 weeks time its back to college and back to real life.
Also for anybody reading that doesn`t know about battle of destiny, it was the biggest and most successful fighting game tournament that’s ever taken place in Europe, have a read about it over at http://www.eurogamer.net/articles/battle-of-destiny-2008-article0 -
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