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secondary school yearbooks/diary

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  • 19-05-2013 9:45am
    #1
    greg4577
    Registered Users Posts: 37 ✭


    I'm looking to advertise in secondary school yearbooks/diary.
    Does anyone know if each school does it themselves or do they outsource it to advertising companies?

    Thanks


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    #2
    ironclaw
    Registered Users Posts: 8,004 ✭✭✭ironclaw


    Pretty sure, at least the schools I dealt with, all got the diaries from the same company (Name escapes me). I'd imagine they sell the space and in term sell the diaries to the schools. No harm asking the school directly.

    Just wondering why you would be targeting that younger market? Secondary school diaries are seldom seen by parents.


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    #3
    greg4577
    Registered Users Posts: 37 ✭greg4577


    I'd be selling products to the debs market! If you have the name of the company that does the diaries, let me know.

    Thanks


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    #4
    ironclaw
    Registered Users Posts: 8,004 ✭✭✭ironclaw


    greg4577 wrote: »
    I'd be selling products to the debs market! If you have the name of the company that does the diaries, let me know.

    Thanks

    I'd be opinion that you'd be wasting your time advertising in diaries. I'd just advertise directly in the school and it would probably be cheaper. Debs is a closed club when it comes to who does what.


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    #5
    greg4577
    Registered Users Posts: 37 ✭greg4577


    Yes, it's very difficult to get in with the schools now. Are you able to advertise directly with the certain schools?


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    #6
    corkoian
    Banned (with Prison Access) Posts: 138 ✭✭corkoian


    If your talking about homework journals O'Brien does ours! www.obrienschooldiaries.com


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    #7
    ironclaw
    Registered Users Posts: 8,004 ✭✭✭ironclaw


    greg4577 wrote: »
    Yes, it's very difficult to get in with the schools now. Are you able to advertise directly with the certain schools?

    I advertised in my old school but I wouldn't see a huge problem in contacting a school. Definitely go in person and meet the principal as they would have the final say. It would probably be easier in private schools and the Dept. of Education probably have their own guidelines (At a guess!) My experience,as with any business, has been if it is of benefit to the client (i.e. Students & Parents) then there is rarely a problem.

    Whats the business? Deb's is fairly saturated and really seasonal!


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    #8
    Cianos
    Registered Users Posts: 4,850 ✭✭✭Cianos


    What about using Facebook? You can specify your demographics to include people aged 15-18 (or whatever age it is!), in a specific county, etc. Feel free to PM me if you want more info.


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    #9
    greg4577
    Registered Users Posts: 37 ✭greg4577


    I do suits for the debs so trying to get in with the debs committee and give them some discount. Was thinking of Facebook aswell, not sure how that will Work though!!


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    #10
    ironclaw
    Registered Users Posts: 8,004 ✭✭✭ironclaw


    greg4577 wrote: »
    I do suits for the debs so trying to get in with the debs committee and give them some discount. Was thinking of Facebook aswell, not sure how that will Work though!!

    Facebook can be expensive. You may wish to try get in contact with debs companies. Their flyers have suit companies on them normally but they may expect a cut of the proceeds.

    Is this you main business? i.e. Just debs? If so, I would urge caution. Its a very saturated market and I know a few people who buy a suit at their debs for the simple reason the likes of M&S have them for so cheap and its a wise investment for later years (Most people have stopped growing etc)


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