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Business Management guide/book

con1982 · 2013-05-21 22:52:25

I'm looking for some recommendations for preliminary reading before undertaking a postgraduate business management/studies diploma. I work as an engineering consultant in a medium size company. My business management skills were developed on the job and I want to get a better handle on a number of areas. (1) Business…

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21-05-2013 11:52pm

#1

con1982

Registered Users Posts: 515 ✭✭✭

Join Date: February 2006

Posts: 416

I'm looking for some recommendations for preliminary reading before undertaking a postgraduate business management/studies diploma. I work as an engineering consultant in a medium size company. My business management skills were developed on the job and I want to get a better handle on a number of areas.

(1) Business functions (modern business organisational structures)
(2) Marketing principles
(3) Integrated marketing communication (marketing in practice)
(4) Operations research
(5) Management theory and practice
(6) Business law

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