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Lidl bread smaller?but same price

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  • 15-12-2013 4:49pm
    #1
    cerastes
    Closed Accounts Posts: 3,601 ✭✭✭


    Ive always been an advocate and customer of Lidl

    I usually buy one of their breads (crusty cob) and slice it in the machine instore, I didnt notice what it previously weighed, but from a few weeks ago, it appears to have gotten smaller but is still the same price, I noted the current weight is 400g, does anyone know if this was the previous weight?

    When I thought this was the case first, it seemed like the bread was 15-20% smaller, if it had been previously 500g my rough estimate would be correct.

    Anyone know for sure, Im nearly certain it has been reduced in weight/size.
    If this is the case, I'd rather they put the price up and kept it the same size, as the other seems to disguise a price increase.


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    #2
    Frynge
    Registered Users Posts: 1,667 ✭✭✭Frynge


    This is quite common in the grocery trade.

    Dispatches did a special on Poundland (Dealz) about their advertising that the prices had not increased but the amount of product had in some cases halved.

    I believe cadburys did it aswell.

    Also every year the box of roses and quality st are smaller. I remember a 2KG box of quality st that lasted the whole xmas period.


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    #3
    cerastes
    Closed Accounts Posts: 3,601 ✭✭✭cerastes


    Ive heard of the tactic, Im just wondering if I'm imagining it or if its just a batch (no pun) of smaller than usual looking breads?

    It seemed very noticeable when I saw it, I just thought, it looked significantly smaller.

    Just wondering if anyone else noticed it too or what the exact weight was before, even on another bread type in Lidl, maybe they introduced the idea on one type and see if people get used to it.


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    #4
    mikewest
    Registered Users Posts: 761 ✭✭✭mikewest


    OP if I remember correctly this was sold originally as a 400g loaf so maybe all that has happened is that they have tightened up quality control in the bakery.


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    #5
    ytpe2r5bxkn0c1
    Closed Accounts Posts: 32,688 ✭✭✭✭ytpe2r5bxkn0c1


    I think they were always 400g, as I recall thinking it was just under a 1lb loaf. Can't say I've seen any change.


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    #6
    cerastes
    Closed Accounts Posts: 3,601 ✭✭✭cerastes


    maybe it isnt so, i thought they seem smaller though, for some reason it got my attention.


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    #7
    sandin
    Closed Accounts Posts: 1,594 ✭✭✭sandin


    I would guess they use the same standardised bread sizes as most places.

    1/2 loaf = 400g, full loaf = 800g

    It could be the flour / other ingredients have changed slightly to give a smaller but denser bread.


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