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How do you evaluate your online ad/promo spend? Any tips to share?

Peterdalkey · 2014-01-09 13:52:31

I have a post on a more specific element of this topic over on SEO & Internet Marketing http://www.boards.ie/vbulletin/showthread.php?t=2057120810 but I think the reponses here would be more real user generated and thus of wider interest/help. Do you measure actual direct results in terms of sales versus spend? Do you find…

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09-01-2014 2:52pm

#1

Peterdalkey

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I have a post on a more specific element of this topic over on SEO & Internet Marketing http://www.boards.ie/vbulletin/showthread.php?t=2057120810 but I think the reponses here would be more real user generated and thus of wider interest/help.

Do you measure actual direct results in terms of sales versus spend?
Do you find other digital marketing efforts more/less rewarding.

I know that a huge amount depends on the type of business sector you are in and the demographic of your target customer segment, but it is a topic that many of us struggle with. Real entrepreneur feedback is probably much more useful than guru hype! Feedback with outline of your sector and target market would be really useful.

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