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How many monthly unique visitors does an Irish website need before it makes decent $?

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  • 17-01-2014 10:00am
    #1
    Donegal Dan
    Site Banned Posts: 433 ✭✭


    I was wondering how many visitors an Irish website would need to generate circa €2,000 a month?

    All feedback appreciated :)

    Thanks.


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    #2
    GarIT
    Registered Users Posts: 8,671 ✭✭✭GarIT


    Donegal Dan wrote: »
    I was wondering how many visitors an Irish website would need to generate circa €2,000 a month?

    All feedback appreciated :)

    Thanks.

    600,000 to 1,000,000 views monthly, it depends on the ads you have and how they work.


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    #3
    Donegal Dan
    Site Banned Posts: 433 ✭✭Donegal Dan


    GarIT wrote: »
    600,000 to 1,000,000 views monthly, it depends on the ads you have and how they work.

    Wow. Thats serious numbers. Thanks for the reply, I was wondering how you calculated that?


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    #4
    GarIT
    Registered Users Posts: 8,671 ✭✭✭GarIT


    Donegal Dan wrote: »
    Wow. Thats serious numbers. Thanks for the reply, I was wondering how you calculated that?

    €0.0033333 per view, or 1 cent per 3 views. 2,000 x 300 = 600,000.


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    #5
    Donegal Dan
    Site Banned Posts: 433 ✭✭Donegal Dan


    GarIT wrote: »
    €0.0033333 per view, or 1 cent per 3 views. 2,000 x 300 = 600,000.

    Many thanks, thats very informative.

    Would you know, approximately, how much customer acquisition is for these kinds of sites? Do the numbers add up?


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    #6
    GarIT
    Registered Users Posts: 8,671 ✭✭✭GarIT


    Donegal Dan wrote: »
    Many thanks, thats very informative.

    Would you know, approximately, how much customer acquisition is for these kinds of sites? Do the numbers add up?

    I dont even understand that sorry.


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    #7
    jmcc
    Registered Users Posts: 7,412 ✭✭✭jmcc


    Depends on the niche. Depends on what the advertisers are paying for advertising. Depends on whether the advertising is banner CPM or CPC. Depends on whether you are selling anything. Without such data, it is one of those tyre kicking exercises beloved by teachers and lecturers.

    Regards...jmcc


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    #8
    Michael_Dare
    Registered Users Posts: 55 ✭✭Michael_Dare


    That's an impossible question to answer as every website is different. I ran a website a few years ago that had close to a million page loads a month. It was a well established site and we ran Google ads in good locations. Earnings per month from Google ads was only about €100. No other advertising worked, as we couldn't entice any businesses to advertise direct.

    If you had a small site discussing mortgages, with only 500 page loads a month, and 5 people a month clicked a Google ad about mortgages, you'd match our €100 per month income, as that's about what mortgage provider ads pay. Page loads don't really correlate to income. Every site and market is different.


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    #9
    neil_hosey
    Registered Users Posts: 1,712 ✭✭✭neil_hosey


    GarIT wrote: »
    €0.0033333 per view, or 1 cent per 3 views. 2,000 x 300 = 600,000.

    .0033333 * 3 is .009999 no?


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    #10
    GarIT
    Registered Users Posts: 8,671 ✭✭✭GarIT


    neil_hosey wrote: »
    .0033333 * 3 is .009999 no?

    It's supposed to be 1/3 of a cent.

    Unless you are getting advertisers in directly the rates from google are pretty standard.


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    #11
    robinph
    Moderators, Science, Health & Environment Moderators, Sports Moderators Posts: 24,098 Mod ✭✭✭✭robinph


    If you are selling widgets for €2000 then you only need one visit from a purchaser each month. If your widgets are €200 then you need 10. If the widgets are €1 then you need 2000. If you are not selling anything then the sums are different again.

    Silly question really as it all depends on what the website is doing and how you think you can make money from it.


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    #12
    Donegal Dan
    Site Banned Posts: 433 ✭✭Donegal Dan


    robinph wrote: »

    Silly question really as it all depends on what the website is doing and how you think you can make money from it.

    Its hard to give more details without showing my hand too much. But I can see now that this is a fairly open ended question.


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    #13
    Alf Veedersane
    Registered Users Posts: 24,618 ✭✭✭✭Alf Veedersane


    Visitors to a site don't necessarily translate to ad clicks.

    Are you advertising using AdSense?


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    #14
    robinph
    Moderators, Science, Health & Environment Moderators, Sports Moderators Posts: 24,098 Mod ✭✭✭✭robinph


    If you are thinking of setting up a website in order to make money from advertising, don't bother.

    Setup a website to make money from something else, or from selling stuff, or from telling people about something interesting. If you then happen to make some money on the back of that due to some advertising revenue then that is a bonus, but a business plan of making money from advertising is not going to work as you don't have anything to sell to the advertisers yet.


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