CPC spend by major companies

OU812

Hi All,

I'm tryng to do a report on CPC spend by major companies & am finding trouble getting information on just how much they spend. It's easy enough to find things like one offs such as the Superbowl ads but CPC seems to be a difficult find.

Anyone got any pointers on where to look ?

I need the larger companies like Coke, Anhauser Busch, Ford etc.

Thanks in advance

Atomico

OU812 wrote: »

Hi All,

I'm tryng to do a report on CPC spend by major companies & am finding trouble getting information on just how much they spend. It's easy enough to find things like one offs such as the Superbowl ads but CPC seems to be a difficult find.

Anyone got any pointers on where to look ?

I need the larger companies like Coke, Anhauser Busch, Ford etc.

Thanks in advance

You are talking confidential information there more or less, but maybe have a look at the likes of SpyFu for research and analysis / intelligence. I tried it once and didn't think much of it (data can be limited).

I would say your best bet is simply Google! You may find some mentions here and there but I doubt you will get much info, especially since their PPC spend and budget is likely to fluctuate.

mneylon

Unless somebody has done a case study eg. agency X or software vendor Y helped BIG COMPANY manage their PPC , I doubt you'll find a whole lot of information in the public domain