New online store NEED ADVICE

devildriver

cgriffin wrote: »

No in summary
The OP asked the question.
I answered it based on my own opinion.
You continued to ask the same question.
I continued to tell you read my previous posts.
Waste of your time, my time and a pain the backside for anyone trying to read the thread.

---

And back to the topic at hand:

@SaharaStorm. Just another note on the branding of your site. I think it's particularly important for your company/site to be very strongly branded as all of the products you are selling are non-brand Chinese sourced items.

Also you need to provide your customers with the confidence that you can take care of any issues that they may have with the products. That will differentiate you from other importers of low-cost Chinese electronics.

The Pontiac

My Indian shopify expert could transform that site for $100 (€75). It's need a slider on the homepage for a start and lots more work.

Graham

The Pontiac wrote: »

It's need a slider on the homepage for a start and lots more work.

Only 1% of the people actually click on a slide, which almost always was the first slide;
People simply ignore your slider, because it triggers banner blindness;
They slow down your site, negatively impacting your SEO and conversion rate(!!);
They don’t always work well on mobile devices,
They push your content down, which Google recently mentioned yet again is not smart;
It dilutes your message, because suddenly there are multiple messages on your homepage.

https://yoast.com/opinion-on-sliders/
http://shouldiuseacarousel.com

The Pontiac

Graham wrote: »

Only 1% of the people actually click on a slide, which almost always was the first slide;
People simply ignore your slider, because it triggers banner blindness;
They slow down your site, negatively impacting your SEO and conversion rate(!!);
They don’t always work well on mobile devices,
They push your content down, which Google recently mentioned yet again is not smart;
It dilutes your message, because suddenly there are multiple messages on your homepage.

https://yoast.com/opinion-on-sliders/
http://shouldiuseacarousel.com

But the No.1 result on google (for the past 12 months) for every fishing tackle search term has a slider? I know because I also have a tackle website.

The first website that just popped into my head also has a slider. http://www.harveynorman.ie/

Do most websites have sliders? I know flash on the slider slows things down alright.

Graham

The Pontiac wrote: »

But the No.1 result on google (for the past 12 months) for every fishing tackle search term has a slider? I know because I also have a tackle website..

We're in danger of going back to the correlation = causation debate again.

Let me ask. What benefit do the sliders which usually occupy your prime browser real-estate give your site visitors (or you)?

Did you do any A/B testing to see if they decrease/increase sales. Do you track click-through rates on your slider?

I'm not saying don't use sliders but if you do decide to have them it would be worth running a few meaningful tests (see links in my previous post for people that have).

The Pontiac

Graham wrote: »

We're in danger of going back to the correlation = causation debate again.

Let me ask. What benefit do the sliders which usually occupy your prime browser real-estate give your site visitors (or you)?

Did you do any A/B testing to see if they decrease/increase sales. Do you track click-through rates on your slider?

I'm not saying don't use sliders but if you do decide to have them it would be worth running a few meaningful tests (see links in my previous post for people that have).

I just think they look good.

Nearly every website that pops into my head uses them. http://www.dell.ie/

You'd imagine Dell would have the best of best to advice them.

I didn't do any A/B testing, sorry. Is there a reason why nearly all the big companies have sliders on their homepage?

tricky D

Graham wrote: »

It dilutes your message, because suddenly there are multiple messages on your homepage.

And users forget most of these messages due to homepage attention span - that's very easily tested and proved. And also there's the bad for UX wait between slides - attention span/world wide wait sort of thing: http://en.wikipedia.org/wiki/World_Wide_Web#Speed_issues

tricky D

The Pontiac wrote: »

I just think they look good.

Nearly every website that pops into my head uses them. http://www.dell.ie/

You'd imagine Dell would have the best of best to advice them.

I didn't do any A/B testing, sorry. Is there a reason why nearly all the big companies have sliders on their homepage?

What looks good and what works for UX are often very different.

Nearly all big companies is quite a stretch. Besides big companies are not immune from making such mistakes.

Lastly the Dell example is a really inefficient use of the most valuable real estate.

Graham

The Pontiac wrote: »

I just think they look good.

They can look good, no argument from me about that. If you could increase you're turnover 10% by removing them, would you?

The Pontiac

If I was guaranteed a 10% increase, I would for sure!

Graham

The Pontiac wrote: »

If I was guaranteed a 10% increase, I would for sure!

I certainly can't guarantee it, there's only one way to find out for sure.

Start tracking click through rates on your sliders, see how often they get clicked and convert into a sale.

cgriffin

devildriver wrote: »

---

And back to the topic at hand:

@SaharaStorm. Just another note on the branding of your site. I think it's particularly important for your company/site to be very strongly branded as all of the products you are selling are non-brand Chinese sourced items.

Also you need to provide your customers with the confidence that you can take care of any issues that they may have with the products. That will differentiate you from other importers of low-cost Chinese electronics.

Pathetic really. I hope it made your day posting that stupid image plus the completely unhelpful message above to the OP.
If you have nothing to contribute it might be a good idea to just not bother.
I see you have an account here since 2007 maybe you simply don't like new people posting here and the fact I have has upset you.
I will simply ignore you from here on though you got too much time on your hands for me to be dealing with.
Well done on destroying a thread which had some pretty solid advice.

cgriffin

Graham wrote: »

Only 1% of the people actually click on a slide, which almost always was the first slide;
People simply ignore your slider, because it triggers banner blindness;
They slow down your site, negatively impacting your SEO and conversion rate(!!);
They don’t always work well on mobile devices,
They push your content down, which Google recently mentioned yet again is not smart;
It dilutes your message, because suddenly there are multiple messages on your homepage.

https://yoast.com/opinion-on-sliders/
http://shouldiuseacarousel.com

I havn't read the links but having a slider on the homepage of your site shouldn't have a huge impact I would think for an e-commerce store.
The key from an SEO point of view is to get organic site visitors directly onto your product pages as opposed to your home page.
The only way to do that is to optimise every page on your site for traffic.
This will also enhance your chances of conversion greatly as the less clicks necessary to get to checkout the better.
Can the images within the slider plugins on shopify not be tagged anyway?

dbran

Guys.. cgriffen and devildriver ....Enough of this flame war please. (And I dont care who said what to whom.)

Take it to PM or let it go..


Thanks

Dbran

devildriver

dbran wrote: »

Guys.. cgriffen and devildriver ....Enough of this flame war please. (And I dont care who said what to whom.)

Take it to PM or let it go..


Thanks

Dbran

Sorry my last message was being composed while yours was being posted.

Understood.

Thanks.