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Why do some companies delay releases in certain regions?

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  • 16-09-2014 10:56am
    #1
    woppi
    Registered Users Posts: 100 ✭✭


    Apple appear to do this a lot, announce a product but state it will only be available in North America first, then perhaps UK, then France / Germany, etc.

    For example, the iPhone 6 will be available in the UK on Sept 19th and in Ireland on Sept 26th. It's a short delay, but what logistical hurdles can be in place to cause this delay?

    Certainly there may be intellectual property, localisation, support and distribution stuff to be worked out in different jurisdictions. So, I completely understand that there may be valid reasons, but I'm really curious to know...what companies do stagger their global roll out and what are their reasons for doing so?

    Anyone?


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    #2
    Dravokivich
    Moderators, Category Moderators, Music Moderators, Politics Moderators, Society & Culture Moderators Posts: 22,360 CMod ✭✭✭✭Dravokivich


    It could be to artificially have sales growth over a period, as opposed to just one big bang of it.


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    #3
    Khannie
    Registered Users Posts: 37,485 ✭✭✭✭Khannie


    It's because of manufacturing ability versus demand, basically. At launch, their ability to produce them wont meet demand, so they stagger it.


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