Finest piece of marketing/advertising you can remember

Shiraz 4.99

Somewhere out there, huddled in a brainstorming session are groups of marketing execs & their juniors trying to come up with the next Whattttttsuuuup or Ice Bucket Challenge to catch the zeitgeist.

The only ad campaign I can remember affecting me was Captain Ahab White Horses Guinness ad that ran years ago. It was around the time Guinness draught had come out in cans & I remember buying a 6 pack on the back of the ad.

More recently, The Wild Atlantic Way, has been the most deserving of praise in my eyes.
Somewhere in an office a while ago somebody threw out this idea, sold it to his colleagues & got the traction of Bord Failte & the County Councils.
That person should be allowed to retire at 35 & every county on the western seaboard should send then an annual thank you cheque.

Generic Dreadhead

Ads of people frying rashers always make me want a big messy rasher sandwich

Kevin McCloud

The new John Lewis christmas ad.

Tiddlypeeps

Lucky Strike latching onto the suffrage movement to sell cigarettes to women. Prior to that no "proper" woman smoked, it's was primarily a male thing to do.

Edward Bernays is known as the father of PR because of the phenomenal success of his campaign. He hired attractive women to join in on marches while smoking, so that they would be picked up by the media with a cigarette in their hands/mouths and would be admired by other women.

http://en.wikipedia.org/wiki/Torches_of_Freedom

Skylinehead

https://www.youtube.com/user/HondaVideo

This. Just genius.

The_Captain

Tiddlypeeps wrote: »

Lucky Strike latching onto the suffrage movement to sell cigarettes to women. Prior to that no "proper" woman smoked, it's was primarily a male thing to do.

Edward Bernays is known as the father of PR because of the phenomenal success of his campaign. He hired attractive women to join in on marches while smoking, so that they would be picked up by the media with a cigarette in their hands/mouths and would be admired by other women.

http://en.wikipedia.org/wiki/Torches_of_Freedom

Jesus, how old are you that you remember marketing campaigns from 1929?

mrsdewinter

Coca-Cola's wheeze of putting names on bottles of sugary water was something I thought too lame for words when it started but apparently it's been a hit.
I guess that's why I don't work in marketing.

The_Valeyard

"yeah, but its breakfast time back home"

Tabnabs

I can still sing it...

https://www.youtube.com/watch?v=PEssgMQ1O_k

Tiddlypeeps

The_Captain wrote: »

Jesus, how old are you that you remember marketing campaigns from 1929?

Ha, missed the "you can remember" bit.

One in recent times would have to be the Old Spice super bowl ad. I don't ever recall seeing such an old, dying brand that has such a strong association with old people make such a massive come back and become relevant with young people again.

quad_red

Left me thinking Sony were the manufacturer of flat screen tvs.

(disclaimer: I love SF as well so this was a double whammy)

valoren

De Beers marketing campaign to make shelling out a small fortune for a Diamond engagement ring an integral part of the courtship process.

sarkozy

The_Captain wrote: »

Jesus, how old are you that you remember marketing campaigns from 1929?

It was discussed in Adam Curtis' documentary 'The Century of the Self'. It's one of the famous early examples of psychological marketing/propaganda/advertising.

The John Lewis ad is doing the rounds alright, I just never knew until this year that it's been their 'thing' for donkey's years.

Richard Hillman

Coke and when they gave out those watches. Not a drop of pepsi was touched over those summers.

Ferris_Bueller

Coca Cola in general I would say, the names on the bottles, Christmas ads that they run, even a normal ad of a bottle or can of coke being opened is very effective, I'd say they have consistently had the best marketing/advertising scheme in my lifetime anyway.

Tokyo

Tabnabs wrote: »

I can still sing it...

https://www.youtube.com/watch?v=PEssgMQ1O_k

This. There was also an ad at the time about the dangers of your house erupting into a fireball if you were a smoker or if you played with matches. Remember something along the lines of a couch erupting into flames after everybody had gone to sleep, along with a voiceover of dire warnings that this could be you.

sbsquarepants

Those "antique portraits" of Arthur Guinness that were actually flat screens and came to life every now and then for a few seconds. It was hilarious watching groups of drunks doubt one of their mates sanity.
I'm telling you he waved at me
Course he did mick, maybe you should have an aul lucozade or something.:D

oisinog

Any of the DOE adverts up in the north be it speed kills or drink driving kills are very good, so much so i hate watching them.

I think the best advert is te guy dancing while his Guinness settled

KungPao

Tiddlypeeps wrote: »

Lucky Strike latching onto the suffrage movement to sell cigarettes to women. Prior to that no "proper" woman smoked, it's was primarily a male thing to do.

Edward Bernays is known as the father of PR because of the phenomenal success of his campaign. He hired attractive women to join in on marches while smoking, so that they would be picked up by the media with a cigarette in their hands/mouths and would be admired by other women.

http://en.wikipedia.org/wiki/Torches_of_Freedom

...and whatever made John Player Blue the default cigarette in Ireland!

Disgusting things...taste like paper and chemicals.

---

A great one was by Kellogg's...convincing generations of people that a pile of carbs and sugar covered in milk was the only way to start the day. Although I read recently that their profits have taken a whack over the last few years. I guess people are realising there are better ways to break the fast.

DublinWriter

Saatchi & Saatchi's 'Labour isn't working' campaign for the Tories in 1981.

sbsquarepants

Note sure if it's just urban legend for add geeks but there is the similar stories of the ad agencies that helped alka selzer and some shampoo company practically double their sales over night.
They changed alka selzers slogan from "plink, fizz" to "plink, plink, fizz" and the instructions on the shampoo from "Lather. Rinse" to "Lather. Rinse. Repeat."
People just used twice as much for no reason!

cdb

This Audi ad from the mid-nineties.

https://www.youtube.com/watch?v=pIQ-283wKgg

razorblunt

sbsquarepants wrote: »

Note sure if it's just urban legend for add geeks but there is the similar stories of the ad agencies that helped alka selzer and some shampoo company practically double their sales over night.
They changed alka selzers slogan from "plink, fizz" to "plink, plink, fizz" and the instructions on the shampoo from "Lather. Rinse" to "Lather. Rinse. Repeat."
People just used twice as much for no reason!

Hmm perhaps, I always thought showing two chewing gums falling out of a packet was to show they were all uniform in colour but apparently it was to encourage people to have two at a time. I don't know anyone that eats two pieces though.

I think, annoying as it is to some people, the ComparetheMarket/Meerkat.com assocation is genius. I like to think some junior exec was laughed at when they first pitched it, only for the boardroom to come round like 12 Angry Men!

quad_red

cdb wrote: »

This Audi ad from the mid-nineties.

https://www.youtube.com/watch?v=pIQ-283wKgg

Is that Wesley from Buffy/Angel at the end?

Neyite

mike_ie wrote: »

This. There was also an ad at the time about the dangers of your house erupting into a fireball if you were a smoker or if you played with matches. Remember something along the lines of a couch erupting into flames after everybody had gone to sleep, along with a voiceover of dire warnings that this could be you.

"Where's Grandad?"

Tokyo

Back before tellys were widescreen....

Chunners

https://www.youtube.com/watch?v=Ct2GP5v6MZM

castletownman

Tabnabs wrote: »

I can still sing it...

https://www.youtube.com/watch?v=PEssgMQ1O_k

My uncle is the Garda in that video. I still use it to woo the ladies

Tokyo

Neyite wrote: »

"Where's Grandad?"

Nobody was safe in Ireland back then. death was around every corner. Though to be fair, looking at that ad again, it looks like Grandad might have topped himself...

Streetwalker

IW are doing a great job at selling their product.

spurious

'Big Ed Loves Mona'.
Early to mid80s Ireland some time.

And we all loved Mona until the healthy bastards made them stop selling delicious full fat yogurt.

Lapin

"YORKIE - ITS NOT FOR GIRLS"

Sales almost doubled overnight as disgruntled girls of all ages worldwide fell for it and went out buying Yorkie bars to prove the bastards wrong.

Genius !

MonkeyTennis

Bulmers over Ice

sbsquarepants

razorblunt wrote: »

I don't know anyone that eats two pieces though.

You do now razorblunt.
Shít, and there was me thinking they wouldn't pull the wool over my eyes!

Grayson

quad_red wrote: »

Is that Wesley from Buffy/Angel at the end?

Yep. Not that he cares he's married to willow now.


This has what may be one of the worst adverts of the last year in it

razorblunt

sbsquarepants wrote: »

You do now razorblunt.
Shít, and there was me thinking they wouldn't pull the wool over my eyes!

Ah I'd shake your hand but your chewing exploits would leave me with the impression you were a serial gurner on a come down from some disco biscuits!

justsomebloke

would you like to ride with batman?

OneArt

I always loved the Mr. Kipling ads. Like the one where he throws a stick into the river and the dog goes after it and drowns.

"Mummy! Mr. Kipling just killed Fluffy!"

"Yes, but he does make exceedingly good cakes."

DEFTLEFTHAND

https://www.youtube.com/watch?v=vr5FjLlW-7M

One eyed Jack

Ferris_Bueller wrote: »

Coca Cola in general I would say, the names on the bottles, Christmas ads that they run, even a normal ad of a bottle or can of coke being opened is very effective, I'd say they have consistently had the best marketing/advertising scheme in my lifetime anyway.

Ferris Bueller! :eek:

You'll probably remember Coca-Cola's cheesiest and probably most successful advertising campaign of the 80's then -

And around the same time, Levi's 501's enjoyed a rise in popularity thanks to this rather controversial for it's time advertising campaign -

strobe

Not sure if this counts but there is(was?) a scaffolding business called Scapphire. I always liked that.

SEPT 23 1989

Tiddlypeeps

SEPT 23 1989 wrote: »

I don't remember that being nearly as racist :eek:

whisky_galore

Guinness had a great line in commercials and marketing.

For some reason, just about every tv ad put out by insurance companies in particular is either ho-hum or downright irritating.

Tell me how

Maybe not directly connected to the "finest" piece of advertising but it did get me thinking.

Clever = Nintendo (I think) advertising that the order in which letters appeared was not important as long as the first and last ones were in the correct place and suggesting people shouldn't spend as much time studying.

Impressive = Jean Claude Van Damme/Volvo ad - Splits on reversing trucks.

Favourite = Aer Lingus ad with Gabriel's Oboe from late 80's. Loved, loved, loved this. To this day can't hear the music without thinking of the ad. Everything about it was a trillion miles from what travel with lo-cost airlines has become.

Hate = Any ad with supposedly stereotypical nuclear family behaving like no family ever did.

Iwillneverbuytheirproductbecauseofthatad = The White Book - Radio ad just as sh*t was going down in 2008 suggesting all exclusive coffee tables contained the foremost publication on interior design. Lady on the ad sounded like she had her head so far up her own ass that it was back on top of her shoulders.

jester77

IKEA make some very funny and witty ads

https://www.youtube.com/watch?v=ksmJczA5Sq8

One of my faves is from Berlitz, they are a German language school.

https://www.youtube.com/watch?v=0MUsVcYhERY

Nerdlingr

Toys/Bike reflectors in Kelloggs Cereals.

UCDVet

Not a specific ad - but what about 'Coke'? Double blind taste testing against Pepsi clearly shows that people prefer the taste of Pepsi - when they don't know what they are drinking.

But when they know, most people prefer Coke.

They even attached electrodes to monitor brain activity, and when people knew they were drinking Coke, different sections of the brain lighted up.

Ads so strong, they rewire your brain. Always, Coca-cola

ChippingSodbury

This has to be one of the best radio ads of all time. Every time I hear it, it makes we want to be a kid again!

callaway92

"Have a break, have a Kit-Kat"

https://www.youtube.com/watch?v=Cer8I4cX-vs

https://www.youtube.com/watch?v=NB3NPNM4xgo

https://www.youtube.com/watch?v=Qf8xsX39HSY

Enjoy

Capt'n Midnight

strobe wrote: »

Not sure if this counts but there is(was?) a scaffolding business called Scapphire. I always liked that.

How about Schindlers Lifts ?



An elevator company founded in 1874