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Adding a new product line to an eCommerce store

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  • 07-01-2015 11:06am
    #1
    JMR
    Registered Users Posts: 633 ✭✭✭


    I have heard it said a few times and also seen it in practice that before purchasing stock for a new line to be added to an eCommerce site, it is best to add the product to the site first in order to prove a market exists.

    In practice though, what happens when orders are placed?

    Do you simply refund the customer and apologise that the product is unfortunately out of stock...?


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    #2
    pedronomix
    Closed Accounts Posts: 997 ✭✭✭pedronomix


    if you do that, I for one would never come back to your site. Buy 1 and then give delivery date once it is sold!!


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    #3
    JMR
    Registered Users Posts: 633 ✭✭✭JMR


    That is exactly my fear. To me it would appear unprofessional, just wanted to find out what others did in this circumstance.


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    #4
    jimmii
    Registered Users Posts: 14,810 ✭✭✭✭jimmii


    Have never done that. If you have an active social media page what you can do is put it on there and look for feedback from customers. We often post pictures of things that are coming soon gives you an idea of which things are more appealing to people.


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    #5
    Buttercake
    Registered Users Posts: 539 ✭✭✭Buttercake


    You can purchase the 1-5 of the product from another seller and ship them to your customers when they are ordered.. you'll have to take a hit on the costs , start small!!! no need to get containers!

    If its a custom made product, then you bide your time by saying it has to be custom built


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    #6
    Meritor
    Registered Users Posts: 39 ✭Meritor


    I would go for the coming soon idea (as suggested by jimmii) both on social media and on website landing page highlighting the product.
    When customer clicks on it the product page, you may used any of the below
    1) "Pre order" - with details of terms and condition
    2) "Add to Wish List" or "Watch"
    3) "No in Stock" or "Coming Soon" - This may not help you find demand for the product. You may use buttons of above approach along with this.


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