Irish adverts depicting men as stupid and women as clever

hoodwinked

Letree wrote: »

You would have to wonder what sort of effect it is having on the young minds of tomorrow. Your father, uncle, brother are buffoons, the women in your life are competent and reliable.

they are already getting that from Cartoons, anyone on here have to endure watch the episode of Peppa pig where all the mummies are fire people and all the daddies *attempt* to light a bbq?

sexism at its best ...but it's seemingly ok because it's only sexist towards the "buffoons" that are the men! :eek:

whisky_galore

dogcat wrote: »

The itsforwomen ad is sexist imo. Saying that women are the "fairer sex", when we are both equal. Probably will complain officially soon.

Didn't the EU force insurance companies to offer the same rates for both men and women not long ago? How can this company offer supposedly cheaper insurance for women only?

Pyridine

Gran Hermano wrote: »

"He drives, she dies".

I wish it was more like this....in reality though it's more "He Drives, she dines!"
Costs me a fortune she does!

oceanman

sure if it makes the little woman feel she is a bit smarter then men the let her have her daydream....no harm done as far as I can see..

SeanW

Ally Dick wrote: »

I particularly hate the Katie Taylor reverse sexism advert for women only insurance

Funny how the European Union banned "discrimination" in insurance, yet "It's 4 Women" can plainly "discriminate" (on for example car insurance) as the day is long.

But I'm not finding any "It's 4 Men" retirement annuities and other areas where men used to get a better deal ... funny.

It's almost as if "discrimination" (however it is defined) is OK so long as the "right" people are on the wrong end of it ...

spikeS

oceanman wrote: »

sure if it makes the little woman feel she is a bit smarter then men the let her have her daydream....no harm done as far as I can see..

It's creating this gender war **** that is going on atm, if both side cannot admit we are equal the divide will just grow

TheBeardedLady

Please complain then. A million threads started on how sexism is acted upon if women are the target. Why? Because many women kicked up a massive fooking fuss. Do the same or suck it up tbh.

It's easier to point and accuse.

TheBeardedLady

Candie wrote: »

It's easier to point and accuse.

The time it takes to start a thread about it on Boards is the time that could be spent putting a complaint together and sending it to the Advertising Standards Authority. I haven't seen the ad in question but I did see one while visiting at Christmas and yeah, it's definitely worth complaining about. I have no time at all for advertising agencies but they're not there to make people feel great about themselves, they're there to make us feel as **** and insecure about ourselves and our lives as possible to buy stuff we don't need. There's plenty of sexist, offensive ****e directed at both genders but you HAVE to complain otherwise you're letting them off. Put your foot down!


Edit: If you think they backed down from sexist ads directed at women because they suddenly felt remorseful and wanted to make things right, you're wrong. Women had to complain their arses off to make that happen and luckily in these modern times we have advertising standards agencies to call them on their **** if enough of the public kick up a fuss. That's where you come in.

Triceratops Ballet

http://www.asai.ie/complain.asp

Link to the advertising standards authority complaint website, the more people who complain about sexism in ads the less sexism there will be in ads.

the one that annoys me most is I think for flash, its some bs fairy story about some dirty kingdom and a knight comes along and cleans the palace, whips the helmet and lo and behold its a woman. When I first saw the ad I was pleased thinking it was a man in the knight costume and thinking yes! we've progressed as a society but my hopes were shattered!

A lot of these ads are sexist to both men and women, and men need to fight their corner on it too, just like women have been doing for years.

Ally Dick wrote: »

If the boot was on the other foot, there would be WAR

Women have created a situation for themselves that that sexism against women isn't tolerated so a lot of companies don't go there. Men need to stand up and start complaining about the negative effect this sexism has on them.

RWCNT

I love how the reaction of a lot of us men-folk whenever we come across anything we find a slight on our sex. A huge amount of it almost always seems to be centred around the argument of "If the shoe were on the other foot...". It makes me laugh because it makes it sound as though we only care because our age-old right to be sexist is being taken from us and handed over to women.

TheBeardedLady

dottie_lottie wrote: »

A lot of these ads are sexist to both men and women, and men need to fight their corner on it too, just like women have been doing for years.

...and I'll happily get on board when people on here stop blaming me and actually blame those responsible for all this. I love a good strongly worded complaints letter, I do.

dark crystal

Candie wrote: »

The effect is that men have no business doing anything around the house because that's what women are good at and old stereotypes are once more reinforced.

But.... BARRY SCOTT!

dark crystal

dark crystal wrote: »

But.... BARRY SCOTT!

Diet Coke!

smash

spurious wrote: »

Complain to the Advertising Standards Authority. If the boot was on the other foot, women would.

Zero point in this. I complained a few years, along with many others, about the "He drives, she dies" campaign by the RSA and got a message back to say fcuk off.

valoren

It's that FBD insurance one that get's me riled up.
Where the family unveil a banner and some scobe robs the ladder.

Cue the man of the house pathetically saying "Eh...excuse me, that's my ladder", the robber takes no heed of his squirming query, so husband turns and calls the wife to assist him, where upon she just strikes a furious look at the camera.

It portrays the husband as a spineless doormat but such is the way with ad's like this.

The advertising world balances it out by putting the fear of god into Housewifes about the state of their jacks, on the off chance a fire alarm testing, hunky Fireman decides he has to take a dump in said jacks.

TheBeardedLady

smash wrote: »

Zero point in this. I complained a few years, along with many others, about the "He drives, she dies" campaign by the RSA and got a message back to say fcuk off.

Zero point in one or two people complaining, sure, but multiple complaints and they'll have no choice but to listen.

eviltwin

SeanW wrote: »

Funny how the European Union banned "discrimination" in insurance, yet "It's 4 Women" can plainly "discriminate" (on for example car insurance) as the day is long.

But I'm not finding any "It's 4 Men" retirement annuities and other areas where men used to get a better deal ... funny.

It's almost as if "discrimination" (however it is defined) is OK so long as the "right" people are on the wrong end of it ...

It's 4 women isn't an insurance company, it's a brand of MCL insurance who also have a young drivers brand and an older drivers brand, in other words they insure everyone. The it's 4 women is just marketing.

Triceratops Ballet

smash wrote: »

Zero point in this. I complained a few years, along with many others, about the "He drives, she dies" campaign by the RSA and got a message back to say fcuk off.

I read on another thread can't remember where about a man who made a complaint about the rabo ads (any bank) portraying men in a negative light and the complaint was upheld, and since reading the thread, they've done a second ad with the woman being the dunce. So if they believe there is adequate grounds for complaint it will be upheld.

dark crystal

Candie wrote: »

Diet Coke!

Diet Coke's great at removing stubborn limescale from around your kitchen taps.

I get my hubby to do it whilst wearing a PVC pinny with nothing underneath.

NachoBusiness

I brought my niece to Paddington Bear recently, which is a film clearly aimed at children I think it's fair to say and yet Nicole Kidman's character slapped this guy's face in one scene and in another, hung him upside down and made some comment aludding to possibility that if he didn't talk, she would castrate him. Can't imagine a joke being made of female genital mutilation in a children's film but there you go.

smash

TheBeardedLady wrote: »

Zero point in one or two people complaining, sure, but multiple complaints and they'll have no choice but to listen.

Nope. There were multiple threads on boards along with other forums about that campaign with links to the complains authority. A lot of people complained and nothing was done. The reason being that statistics show more men have accidents, so it can be justified. That's just fcuking obscene!

Imagine a campaign "She cooks, he dies!!!!" because more women cook, so therefore more women give men food poisoning.

1time

The whole commerical aim is to sell, hence hit on gender specific insecurities. If someone feels affected by them, sure complain.

*cat amoung pigeons* But if you feel that you have to rant about it on boards , well it speaks more about the person than the commercial.

TheBeardedLady

smash wrote: »

Nope. There were multiple threads on boards along with other forums about that campaign with links to the complains authority. A lot of people complained and nothing was done. The reason being that statistics show more men have accidents, so it can be justified. That's just fcuking obscene!

Imagine an campaign "She cooks, you die!!!!" because more women cook, so therefore more women give men food poisoning.

How do you know they actually complained? And when you say a lot, how many are we talking here?



That ad is obscene, you're right. I'd argue that not enough fuss was kicked up. Women are more inclined to kick up a fuss en masse hence this stuff has changed to a degree.


I CAN imagine the consequences of an ad with "She cooks, you die". More would be done than just a thread started on AH, let me tell you.

smash

TheBeardedLady wrote: »

How do you know they actually complained? And when you say a lot, how many are we talking here?

That ad is obscene, you're right. I'd argue that not enough fuss was kicked up. Women are more inclined to kick up a fuss en masse hence this stuff has changed.

One post here: http://www.boards.ie/vbulletin/showthread.php?p=67042074 multiple complaints through it. There were many other threads too on boards and other forums.

And this is an important post to read: http://www.boards.ie/vbulletin/showthread.php?p=63489745

TheBeardedLady

smash wrote: »

One post here: http://www.boards.ie/vbulletin/showthread.php?p=67042074 multiple complaints through it. There were many other threads too on boards and other forums.

And this is an important post to read: http://www.boards.ie/vbulletin/showthread.php?p=63489745

I can't tell how many posters actually complained from that thread.


I don't think you understand the scale of women pestering the fook out of these agencies around the world - it's not just a 100 or so posters from Boards.


I'm not trying to dismiss what you're saying. I do understand and that ad was horrible and offensive but I see these kinds of threads pop up now and again and I know that the OP hasn't made any attempt at a complaint.


And when I get blamed as a woman, my sympathy for posters in here wanes somewhat.

Karl Stein

TheBeardedLady wrote: »

IAnd when I get blamed as a woman

Terrorists have beards and you're a bearded lady.

Coincidence? I think not. :mad:

NachoBusiness

TheBeardedLady wrote: »

Women are more inclined to kick up a fuss en masse hence this stuff has changed to a degree.

This is a fallacy.

You think this because women are listened to, given air time and ultimately appeased.

When men complain they are generally told they are just whinging and should just go and do something about it rather than talk. You would never hear women get dismiss like this. There are lobby groups in place to make sure of it, funded by the tax payer indeed.

I mean, I didn't notice any women having to dress up like Wonder Woman or Penelope fcuking Pitstop and climb towers in order to draw attention to any of their concerns recently, have you? I also missed the march to have the Hunky Dory GAA ads pulled, what with them being so sexually exploitative and offensive to so many.

This is fine of course:

beaut.ie/wp-content/uploads/2012/09/Abercrombie-Fitch.jpeg

TheBeardedLady

NachoBusiness wrote: »

This is a fallacy.

You think this because women are listened to, given air time and ultimately appeased.

When men complain they are generally told they are just whinging and should just go and do something about it rather than talk. You would never hear women get dismiss like this. There are lobby groups in place to make sure of it, funded by the tax payer indeed.

I mean, I didn't notice any women having to dress up like Wonder Woman or Penelope fcuking Pitstop and climb towers in order to draw attention to any of their concerns recently, have you? I also missed the march to have the Hunky Dory GAA ads pulled, what with them being so sexually exploitative and offensive to so many.

This is fine of course:

beaut.ie/wp-content/uploads/2012/09/Abercrombie-Fitch.jpeg

You're right, it's my fault and I apologise.


Edit: Actually, why am I replying to a rereg troll with an axe to grind? Fook this. See yiz lata!

suicide_circus

TheBeardedLady wrote: »

Please complain then. A million threads started on how sexism is acted upon if women are the target. Why? Because many women kicked up a massive fooking fuss. Do the same or suck it up tbh.

A few weeks back I registered a complaint with the ASAI about a radio ad in which a woman phones a dog training agency and tries to enrol her husband on the grounds that same ad with the roles reversed would never be aired.

They are currently "processing" my compaint. I will report back.

TheBeardedLady

suicide_circus wrote: »

A few weeks back I registered a complaint with the ASAI about a radio ad in which a woman phones a dog training agency and tries to enrol her husband on the grounds that same ad with the roles reversed would never be aired.

They are currently "processing" my compaint. I will report back.

You should get your mates on board too.

TheBeardedLady

Karl Stein wrote: »

Terrorists have beards and you're a bearded lady.

Coincidence? I think not. :mad:

It's more of an early 90s goatee, actually.

Venus In Furs

oceanman wrote: »

sure if it makes the little woman feel she is a bit smarter then men the let her have her daydream....no harm done as far as I can see..

She being the fictional character in the ad?

DoYouEvenLift

Ads in 2015, lol. The only time you should watch ads is at the cinema when they play before the movie. At home you can just change the channel during ads if you're watching television and on the computer use adblock.

mikeym

If anyone has watched Dont Tell The Bride on RTE2 it depicts the groom as the stupid man that couldnt organise a pissup in a brewery.

Galwayguy35

The SMA advert, implying no father ever makes a bottle for his kid, and the one example that is shown ismade look like a clueless idiot.

NachoBusiness

Galwayguy35 wrote: »

The SMA advert, implying no father ever makes a bottle for his kid, and the one example that is shown ismade look like a clueless idiot.

Yeah, here's many more made in the same vain:

dumbmen.com

It's the ones which excuse violence on men and dehumanize them which I find offensive. As an example, try and imagine an advert being made about women who have bought terrible Christmas gifts for men, which was to later show the women all in casualty department after having been violently assaulted by men as a result of them having made these poor Christmas gift choices: one woman with a broken nose, one with a kitchen utensil stuck in her head, another with a high heel having been stuck in her head and all rounded off with the last women bent over with a hoover pole sticking out of her arse implying she had just been raped with it. Would they make such an ad? Me thinks not.

https://www.youtube.com/watch?v=8dzWxDyEKXk

c_man

Y'all are watching too many ads.

strobe

Give the fvck over. Who gives a sh1t? You obviously, but you shouldn't. Like all the women that run wailing about how some woman in some meaningless televisual diarrhea is being objectified, you, and them, need to man the fvck up. "Wah!! The bad ad people made me feel bad!", grow up the lot of you.

I love you all really. Mwah!

But seriously, toughen up.

spikeS

strobe wrote: »

Give the fvck over. Who gives a sh1t? You obviously, but you shouldn't. Like all the women that run wailing about how some woman in some meaningless televisual diarrhea is being objectified, you, and them, need to man the fvck up.

Man up is an extremely sexist term. Stop using it

jimgoose

spikeS wrote: »

Man up is an extremely sexist term. Stop using it

He's right. Burd Up, if it be playsin' you better.

Balmed Out

Id imagine that if more men did the household shopping and chose not to support products advertised in such a fashion it might be more likely to change advertising then a few complaints to watchdogs.

smash

Balmed Out wrote: »

Id imagine that if more men did the household shopping and chose not to support products advertised in such a fashion it might be more likely to change advertising then a few complaints to watchdogs.

I only buy cilit bang turbo power!

jimgoose

smash wrote: »

I only buy cilit bang turbo power!

Oh Hell yeah!!

Ally Dick

strobe wrote: »

Give the fvck over. Who gives a sh1t? You obviously, but you shouldn't. Like all the women that run wailing about how some woman in some meaningless televisual diarrhea is being objectified, you, and them, need to man the fvck up. "Wah!! The bad ad people made me feel bad!", grow up the lot of you.

I love you all really. Mwah!

But seriously, toughen up.

Eh I started this thread as a fun item really

NachoBusiness

Ally Dick wrote: »

Eh I started this thread as a fun item really

Pay no attention. When another user said pretty much what he just did here, on another thread discussing the same topic, he had a go at them:

Fighting Irish wrote: »

actually complaining to whoever because you think an ad is a little sexist or whatever? ha get a life

strobe wrote: »

Is it because you think lodging a complaint about an advert on TV is effeminate? Would you think differently of a man lodging a complaint than you would of a woman lodging a complaint about the same ad? Or...?

He also had this to say in the same thread:

strobe wrote: »

Is it not more likely that some men and women not reporting ads has less to do with the fact they are men and women and more to do with the fact they are who they are as individuals? Is this where you were hoping to lead to when starting the thread from the beginning? 'You men don't report ads because you are subject to an imposed idea of manliness' or some such ****e?

Would appear now that his opinion has changed. Ah well.

Earthhorse

strobe wrote: »

Give the fvck over. Who gives a sh1t? You obviously, but you shouldn't. Like all the women that run wailing about how some woman in some meaningless televisual diarrhea is being objectified, you, and them, need to man the fvck up. "Wah!! The bad ad people made me feel bad!", grow up the lot of you.

I love you all really. Mwah!

But seriously, toughen up.

Jeepers.

Dr. Kenneth Noisewater

Dr. Kenneth Noisewater wrote: »

DONAL!!!!

Poor bollix.

K4t

These ads are more insulting to both sexes than they are sexist towards men. They are simply bad ads.

Irish Guitarist

A couple of years ago there was an advertisement where scantily clad male servants were bringing Amanda Holden yoghurt. At the end of the ad it showed her resting her feet on one of them. It must have received complaints because the ad disappeared for months, before reappearing months later in a heavily edited form.

https://www.youtube.com/watch?v=gRIVd7yWIWY

Personally the ad didn't bother me and I think anyone who complains about an ad has too much time on their hands.

I also just realised I haven't see an ad for Yorkie in years. Their slogan used to be "it's not for girls". I'm guessing it was banned.