Eir - who? what?

Harry Palmr

Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

Interestingly Eir was a Norse goddess who brought medical help to those who needed it.

Muahahaha

worst rebrand since marathon became snickers

Mantis Toboggan

Possibly the worst rebranding exercise of all time

Frynge

Muahahaha wrote: »

worst rebrand since marathon became snickers

Not even close, the opal fruits debacle cause a minor breakdown in my house.

looksee

Sixteenmillion. Six. teen. million. Nope, no matter how you say it that is a hell of a lot of money. How much upgrading, new jobs, etc would that have paid for? Is that really the figure or is someone making it up? And for what, a squiggle and half a name. I wonder do I have to change my email address now?

The_Valeyard

Conclusion: it's sh*te.

suicide_circus

Ehhhh.... Ummmmmmm....Eirrrr

DEFTLEFTHAND

I didn't even hear anything about this, are you sure it's not just some sort of attempt at 'humour' from the Eircom marketing department? I'm mean the story sounds completely ridiculous.

boy98

3 Across - Utilities company; may cause ire.

BattleCorp

The logo looks like a scribble.

maximoose

Crap name, crap logo, crap website

REALLY crap photoshop skills

€16m? Jesus wept.

Kristopherus

The_Valeyard wrote: »

Conclusion: it's sh*te.

Maybe they would be better off calling themselves that:D:D:D

jimgoose

Harry Palmr wrote: »

Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

Interestingly Eir was a Norse goddess who brought medical help to those who needed it.

Interestingly, Eircom seem to have difficulty bringing decent telephone service to those who need it. They're the greatest shower of yahoos since Irish Water and I can scarcely be blasphemous enough about them. Sod them, from a height.

dutopia

maximoose wrote: »

Crap name, crap logo, crap website

REALLY crap photoshop skills

€16m? Jesus wept.

Jesus, did you get that off they website?! :eek:

Boom_Bap

eir.com

Glebee

Harry Palmr wrote: »

Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

Interestingly Eir was a Norse goddess who brought medical help to those who needed it.

Id be more impressed if she brought decent a decent broadband service with her.

maximoose

dutopia wrote: »

Jesus, did you get that off they website?! :eek:

Yep, it's from here: http://www.openeir.ie/Fibre_Rollout/

The_Valeyard

Kristopherus wrote: »

Maybe they would be better off calling themselves that:D:D:D

Probably me more accurate

Sh*tecom.

biko

In 1984 Swedish company "Skånska" rebranded to "Skanska".
Bet that didn't cost 16 million euro.

jimgoose

biko wrote: »

In 1984 Swedish company "Skånska" rebranded to "Skanska".
Bet that didn't cost 16 million euro.

Nor Salora to Nokia neither.

MagicMarker

Ah here bud, that's not wise, eir....

DEFTLEFTHAND

Ah so it is a joke then, nice one OP, you had me going there for a sec.:)

jimgoose

DEFTLEFTHAND wrote: »

Ah so it is a joke then, nice one OP, you had me going there for a sec.:)

No, it isn't. Not that sort of joke anyway:

http://www.rte.ie/news/business/2015/0916/728174-eircom-rebranding/

my friend

maximoose wrote: »

Crap name, crap logo, crap website

REALLY crap photoshop skills

€16m? Jesus wept.

I'm stuck for words, this is twice in less than a week I've had to check the calendar, first up was Rachel and now eir

donegaLroad

I remember when Aer Lingus came under fire for the enormous cost of their re-branding back in 1995, where all they did was tilted the shamrock on the logo back slightly, at the cost of a couple of million.

matchthis

Reminds me of the time Aer Lingus spent a fortune on a new logo..... They just slanted the shamrock

Logo looks like Mr tickle or that stretch lad from fantastic 4

Stheno

It's ****e

donegaLroad

@Matchthis... great minds think alike

Son Of A Vidic

Harry Palmr wrote: »

16 million euro to rebrand the company and drop three letters.

And I need to change my career.

Harry Palmr

Makes one wonder if this design job

a) - went to tender

and

b) what the others were like.

Glebee

maximoose wrote: »

Yep, it's from here: http://www.openeir.ie/Fibre_Rollout/

My broadband is that ****e that their fancy web site wont open:(

RayM

It's appropriate that they've removed the 'com' bit. As anyone who has ever dealt with eircom customer care will know, communication has never been their strong point. They'd be better off investing €16 million into not treating their customers like shit. Awful company.

The Backwards Man

Still the P&T to me.

Harry Palmr

Boom_Bap wrote: »

eir.com

I suspect this site is just waiting for an offer.

http://www.eir.com/

KungPao

I hear some other companies are following suit. Rolling out in 2016 we will have:

• Twit
• Face
• Sam
• Goo

Eir is a crap name.

Paramite Pie

Muahahaha wrote: »

worst rebrand since marathon became snickers

what the f*ck is a marathon bar???

my friend

Harry Palmr wrote: »

I suspect this site is just waiting for an offer.

http://www.eir.com/

Looks like a CIA front setup

LordSutch

Harry Palmr wrote: »

Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

Interestingly Eir was a Norse goddess who brought medical help to those who needed it.

I thought Eircom had a good ring to it (excuse the pun), and being a telecom company the 'com' part of the name sounded just right, and it made perfect sense as a Telecom company!


Eir might sound like ear, err, her, air, hair . . .

What a stupid name change.

Harry Palmr

Paramite Pie wrote: »

what the f*ck is a marathon bar???

The correct name for a Snickers.

legocrazy505

Eircom should have never been privatised in the first place had the government at the time actually had any sense. Broadband infrastructure is the new electricity, it's key that Ireland like many of it's neighbours catches up in this area fast. The government and providers' plans are simply not ambitious enough, the government can't really do much though when they don't own the infrastructure.

Though Eircom, who were in examinership only recently are now spending 16 million on a completely frivolous rebranding. Changing your name does not hide the fact your services and roll-out of even FTTC to rural and urban Ireland are subpar.

wendell borton

The logo looks like someone being eaten by a giant e with tentacles.

DoYouEvenLift

Lmfao at the absolutely appalling Photoshop quality on that picture of the van and the man in the hard hat. Looks like it was made in Microsoft paint. Dear God, are Irish businesses really this bad at small things like this? They could've paid someone on fiverr and gotten a much better result, and it probably would've been done by a teenager.

riclad

Does,nt this happen every few years,
a company spends x million on a new name .
Usually companys that have average customer service .
From what i read on forums ,
ireland ,at least dublin , has better broadband than many us citys.
Theres comcast and att in the us and they don,t really compete with each other .
Most People have a choice of att or the local cable tv for broadband in america .
Eircom was sold 2 or 3 times to various companys .
eircom makes since a telecom company, eir sounds like air .
Its meaningless .
They could have spent that money on providing better broadband in rural area,s .

donegaLroad

riclad wrote: »

Does,nt this happen every few years,
a company spends x million on a new name .
Usually companys that have average customer service .
From what i read on forums ,
ireland ,at least dublin , has better broadband than many us citys.
Theres comcast and att in the us and they don,t really compete with each other .
Most People have a choice of att or the local cable tv for broadband in america .
Eircom was sold 2 or 3 times to various companys .
eircom makes since a telecom company, eir sounds like air .
Its meaningless .
They could have spent that money on providing better broadband in rural area,s .

I think it can be written off against tax at the end of the year. I think anything a company spends on its advertising can be written off, and branding comes under this.

kirving

'Fib-eir'. A ha! I've figured it out!

Jhcx

Was looking today in town saw the shop thought the ejit that owns it had just gone back to being independent. logo looked like ei so thats why my bills went up to pay for this silly over priced rebranding. what they need to do now is sell the telephone lines from eircom and make them public. bloody line rental isint even worth having anymore

SpaceSasqwatch

jimgoose wrote: »

Interestingly, Eircom seem to have difficulty bringing decent telephone service to those who need it.

surely the % of people who cant get a phone line is tiny???

fleet_admiral

Its still Telecom Eireann to me

Quazzie

SpaceSasqwatch wrote: »

surely the % of people who cant get a phone line is tiny???

Read the post you quoted. It clearly states "decent telephone service" and that's not something Eir(com) do.

Niemoj

eircom, an icon Irish brand reduced to eir---, what?!

Permabear

This post has been deleted.