FHM and Zoo No More

IRE60

The quintessential lads mags of the 90's are no more - now while i expected a stop to the print formats, i didn't think the digital forms would vanish as well

"the intention to suspend publication is inclusive of both the print and digital platforms for FHM and Zoo"


http://www.mediaweek.co.uk/article/fhm-zoo-magazines-stop-publication-says-bauer-media/1373130?

JTMan

More old media print titles bite the dust. Not sustainable in a print nor digital format.

Zoo sold 1,985 digital editions. FHM sold 3,386 digital editions. Pittance in the greater scheme of things.

JTMan

From Press Gazette ...

Here’s what men’s mags were selling in 2005, and how the same titles fare today:

FHM: 560,167 – current ABC of 72,180, set to close at the end of the year
Nuts: 304,751 – fell to just over 50,000 a week before closing in April 2014
Zoo: 260,317 – fell to 27,644 sales a week, set to close at the end of the year
Loaded: 237,083 – fell to sales of around 10,000 a month before closing in April this year
Men’s Health: 228,108 – current ABC 193,901
Maxim: 227,377 – closed in 2009
GQ: 125,050 – current ABC 121,085
Front: 88,154 – print edition closed in February 2014
Esquire: 63,605 – current ABC of 56,499
Arena: 46,680 – closed in 2009.

Harry Palmr

So the two "poshest" titles are the ones which have seen circulation maintained.

Maybe that is what's important to note. Magazines who's contents are better "broadcast" on the internet will perish.