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Bloggers and #ad (Naming bloggers means a ban!)

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Comments

  • Closed Accounts Posts: 7 pocketrocket1


    I don't even mind if they get the floors free, just tell us!!!


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    anna080 wrote: »
    Another thing seems to be, "anyone know where I can get nice flooring done cheap?" "Anyone know the best place to buy nice lamps".. Que a few days later said blogger giving us a tour around some random furniture shop showing us every nook and cranny of the store and every product in it. Totally transparent.

    It's essentially begging.


  • Registered Users, Registered Users 2 Posts: 709 ✭✭✭frogstar


    Have just unfollowed one of my favourite bloggers as she is now a walking advertisement with affiliate links, expensive ones too!


    Pity cos she was one of the normal ones


  • Registered Users, Registered Users 2 Posts: 142 ✭✭onthemitch


    frogstar wrote: »
    Have just unfollowed one of my favourite bloggers as she is now a walking advertisement with affiliate links, expensive ones too!


    Pity cos she was one of the normal ones

    I'm guessing this is about me, and it is a pity that this is the straw that broke the camel's back (so to speak) – although, if it isn't about me, I'm just totally self-obsessed...

    TBH I find this slightly confusing – it's not as if I've cut down on the other content I was ever putting out. In fact, I'm now putting out more content than before, posting to my blog more regularly than in the last couple of months. Yes, I've also added in affiliate links – as a way to make a little extra cash, if people happen to click through them and buy from my recommendations. To me, affiliate links feel like one of the least offensive ways to make money, because they're so un-intrusive: you don't have to click on them!

    And as for the expensive ones bit, I like expensive stuff – so sue me! I (personally) would rather spend €1,000 on a bag than on 100 cheap T-shirts, but that's a personal preference, and I do share a whole range of links and products.

    I try so hard to stay on the right side of this. I always declare when something is sponsored, or paid for; I've turned down money from brands to post pictures of their products on my Instagram, in the style of "yum! I love this protein bar!" If I'm doing collaborations, I try to make them interesting, and find a way to combine an advertisement with a blog post, social media post or YouTube video that I would like to make anyway.

    Yes, I now do affiliate links, but I don't think it means I've changed in any essential way, or that I'm "selling out"... It's just another way of adding to what (little) money there is in blogging, if you're not in the 100K followers league.

    You just can't please 100% of the people 100% of the time, but I do think it's a bit unfair to be axed for affiliate links – which basically make zero difference to the people using them, but can help pay the bills of a person whose content you enjoy following! (That's a general "a person", not just me.)


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    Something I've noticed is that once someone starts using affiliate links there seems to be an awful lot more of outfit inspo type posts than previously. That kinda gives the impression that bloggers are just posting as many of these links as possible to cash in. It appears a lot more contrived. And posting very expensive items compounds that belief for me because most people either can't or don't want to spend €'000 on one item but the blogger posts it anyway because they'll get a reward (or payment, not sure of the correct term) for people just clicking on it, even if no one buys that particular item.


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  • Registered Users, Registered Users 2 Posts: 142 ✭✭onthemitch


    Something I've noticed is that once someone starts using affiliate links there seems to be an awful lot more of outfit inspo type posts than previously. That kinda gives the impression that bloggers are just posting as many of these links as possible to cash in. It appears a lot more contrived. And posting very expensive items compounds that belief for me because most people either can't or don't want to spend €'000 on one item but the blogger posts it anyway because they'll get a reward (or payment, not sure of the correct term) for people just clicking on it, even if no one buys that particular item.

    That's a misconception; affiliate links don't work in terms of clicks, you ONLY make money if someone buys something through following your link. So there's no advantage to doing it "for clicks", if you get me!


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    onthemitch wrote: »
    That's a misconception; affiliate links don't work in terms of clicks, you ONLY make money if someone buys something through following your link. So there's no advantage to doing it "for clicks", if you get me!

    Really, that's interesting, I did think clicking through was enough. Also I had the impression that you didn't have to buy the item for there to be a reward. Even buying something else of the same site once you've clicked through or coming back a week later doesn't result in the blogger making money? Does it have to be that specific item?


  • Registered Users, Registered Users 2 Posts: 142 ✭✭onthemitch


    Really, that's interesting, I did think clicking through was enough. Also I had the impression that you didn't have to buy the item for there to be a reward. Even buying something else of the same site once you've clicked through or coming back a week later doesn't result in the blogger making money? Does it have to be that specific item?

    I'm actually not 100% sure about this one – I *think* the answer is yes, so if you buy something ELSE from that site within 30 days of clicking through my link (for example), I get a %... but I'm not sure it always works!


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    For me, it's things like "liketoknowit" that gets my back up. If I am following you on a certain platform, I shouldn't have to/want to/ need to sign up to any other organisation in order to see where your bag/runners/jacket is from. People follow blogs/instagram to see outfit inspiration and see what they're fav bloggers are doing/wearing. I should not have to subscribe to another separate platform as well as this. Honestly I think liketoknowit is such a piece of bs marketing I absolutely hate it.


  • Registered Users, Registered Users 2 Posts: 142 ✭✭onthemitch


    frogstar wrote: »
    Hi R,

    Yes you are correct it was you (and a few others too)

    TBH, this is a complete cliche too but it's not you, it's me. I've noticed that I've been sucked into all these marketing ploys and have realised that I don't need these things (nor does my bank bank balance!)

    Have been watching a few blogs recently on Consumerism and it really opened my mind

    Though I do enjoy most of your other content , somethings I don't agree with but still enjoy so will still dip in and out of your site. Just not into the push selling as much as I find it hard to see the difference between genuine recommendations and affiliates/collaborations where I personally feel it's not so genuine

    No, look, it totally makes sense – I guess I'm trying to find a balance too, torn between going "well THAT person is putting up 100 affiliate links a day so why can't I" and like, why am I encouraging people to buy all this stuff... when ultimately I think it would be better for the world if they didn't. (I mean, that's my internal debate around my own purchasing decisions too!)


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  • Registered Users, Registered Users 2 Posts: 709 ✭✭✭frogstar


    onthemitch wrote: »
    No, look, it totally makes sense – I guess I'm trying to find a balance too, torn between going "well THAT person is putting up 100 affiliate links a day so why can't I" and like, why am I encouraging people to buy all this stuff... when ultimately I think it would be better for the world if they didn't. (I mean, that's my internal debate around my own purchasing decisions too!)

    And that's where you'll suck me right back in because you completely understand and dont B itch about feedback (but do on other things :) )


  • Registered Users, Registered Users 2 Posts: 142 ✭✭onthemitch


    frogstar wrote: »
    And that's where you'll suck me right back in because you completely understand and dont B itch about feedback (but do on other things :) )

    Nah look, my initial reaction is to be like, ERMAHGERDICANDONOTHINGRIGHT – but I get how annoying these different things can be, because I may blog but I also read a tonne of blogs and follow a tonne of people on Instagram and I probably get annoyed by the very same things!


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    A few of the Dublin bloggers received flowers maybe last week or week before all of the same florist. Maybe the cork ones saw and decided to do the same? None of them used #ad either. So maybe were just sent them! A surprise delivery of flowers might be all it takes to show them!? (Although if their addresses need to be got it's not much of a surprise!)


  • Registered Users, Registered Users 2 Posts: 5,517 ✭✭✭Sunny Dayz


    Something I've noticed is that once someone starts using affiliate links there seems to be an awful lot more of outfit inspo type posts than previously. That kinda gives the impression that bloggers are just posting as many of these links as possible to cash in. It appears a lot more contrived....
    I've just noticed the very same thing this morning. I use Bloglovin' and get an email each morning with blog posts I'm subscribed to. 2 bloggers both had blog posts up in relation Black Friday - one had notes about what stores were doing discounts and a few discount codes, she did have a few links to items she was liking. But the other blogger just had about 20 pics of outfits with links, no details as to retailers, % discounts on offer, nothing.
    Edit to add: both are full time bloggers btw


  • Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭biko


    Posts containing names deleted.
    I don't snip the name now, if you mention a blogger by name or initial I will just delete the entire post

    I'm not sure how to make things clearer, is the title not enough?


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    biko wrote: »
    Posts containing names deleted.
    I don't snip the name now, if you mention a blogger by name or initial I will just delete the entire post

    I'm not sure how to make things clearer, is the title not enough?

    The blogger referred to herself by name, thus so did the subsequent posts. Nobody "named" her, she named herself.


  • Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭biko


    Yes, I have removed her post too with a warning.


  • Registered Users, Registered Users 2 Posts: 384 ✭✭blairbear


    (My deleted post; minus the offensive blogger name. I have addressed her as her boards.ie name now.)

    Recently, I've noticed one blogger wearing Penneys items during very high-profile events/appearances. Items that hadn't made it in store yet and caused near-riots when they were released. Looking over her instagram, at no point does it say that this is an ad for Penneys. Clearly this lady is getting paid an amount to advertise on their behalf. I have NO ISSUE with her being paid; after all, she's shifting clothes for them as she's very popular, but TELL US. We're not idiots. It's insulting.

    Another Cork blogger yesterday "randomly" got a delivery of flowers for her baby girl. She then plugged the florists. Again, no #ad. Obviously it's less clear there whether she was compensated or not but living in Cork, I've heard her pricelist for posts through a business who approached her, and I'd be surprised if she did it for free. I could just be too cynical though! Not sure why I should use a certain florist because they sent someone else free flowers, but that's beside the point!

    Onthemitch, I enjoy your content a lot. I think the amount of affiliate links you post is small change when compared to a lot of bloggers. But that's never bothered me either. It's no skin off my nose if it makes them money. Though there are one or two that I would deliberately not click through on affiliate links for if I wanted to buy something!


  • Registered Users, Registered Users 2 Posts: 38 evey3624


    Ok I am sick of reading these type of posts repeatedly. I just want to point out that the people I am assuming you are referring to are not "Bloggers" they are social influencers so let’s not get the term mixed up!

    Bloggers actually produce content whether it’s in the form of a blog/vlog and they produce it themselves. The minute they stop doing that (or in most cases, never actual create content to begin with) they are referred to as a social influencer.

    Regardless of your feelings, people follow them, buy based on their recommendations and to put it simply if you are just going to come on here and moan about no #ad or the lack of transparency, yet not report it to the ASAI then I just dont understand. If you are not going to do something about what you perceive as deceptive beahviour then hit the unfollow button and go and search for actual bloggers who produce content, are transparent and that you enjoy.


  • Closed Accounts Posts: 1,951 ✭✭✭SB_Part2


    evey3624 wrote: »

    Regardless of your feelings, people follow them, buy based on their recommendations and to put it simply if you are just going to come on here and moan about no #ad or the lack of transparency, yet not report it to the ASAI then I just dont understand. If you are not going to do something about what you perceive as deceptive beahviour then report, hit the unfollow button and go and search for actual bloggers who produce content, are transparent and that you enjoy.

    I've said this before. The ASAI are absolutely spineless when it comes to bloggers/social influencers. The only way to stop this behaviour is to not follow them.


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  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    evey3624 wrote: »
    Ok I am sick of reading these type of posts repeatedly. I just want to point out that the people I am assuming you are referring to are not "Bloggers" they are social influencers so let’s not get the term mixed up!

    Bloggers actually produce content whether it’s in the form of a blog/vlog and they produce it themselves. The minute they stop doing that (or in most cases, never actual create content to begin with) they are referred to as a social influencer.

    Regardless of your feelings, people follow them, buy based on their recommendations and to put it simply if you are just going to come on here and moan about no #ad or the lack of transparency, yet not report it to the ASAI then I just dont understand. If you are not going to do something about what you perceive as deceptive beahviour then hit the unfollow button and go and search for actual bloggers who produce content, are transparent and that you enjoy.

    Omg guys, unfollow and report!! Why didn't we think of this before!! (Rolls eyes) Thank you for coming along and pointing out the alarmingly obvious.
    If you've actually read this thread you'll find that most of us have unfollowed most of them and reported those that warrant reporting, unfortunatly reporting seems to be futile (especially when it's snapchat, as the posts are gone after 24hrs)
    Regardless of us following or not, these issues still exist and this is a discussion board to, you know, discuss the issue. Saying unfollow them is like saying if you don't want to hear about Syria then don't buy a newspaper (a gross exaggeration I'm aware) but the issue still exists, regardless of us following or not.
    If you don't like these repeated posts then why don't you just, you know, unfollow and report.


  • Registered Users, Registered Users 2 Posts: 38 evey3624


    anna080 wrote: »
    Omg guys, unfollow and report!! Why didn't we think of this before!! (Rolls eyes) Thank you for coming along and pointing out the alarmingly obvious.
    If you've actually read this thread you'll find that most of us have unfollowed most of them and reported those that warrant reporting, unfortunatly reporting seems to be futile (especially when it's snapchat, as the posts are gone after 24hrs)
    Regardless of us following or not, these issues still exist and this is a discussion board to, you know, discuss the issue. Saying unfollow them is like saying if you don't want to hear about Syria then don't buy a newspaper (a gross exaggeration I'm aware) but the issue still exists, regardless of us following or not.
    If you don't like these repeated posts then why don't you just, you know, unfollow and report.

    Anna if you unfollowed how are you still so much in the know?? And how many times have you reported an issue or how do you actually know if anyone else has reported....you dont! And sorry with snapchat there are ways and means to record these snaps, so if you felt that strongly about something you would persist until something was done! Also how do you know that these people have not been approached…its not like they are going to come on and say I was reported, found out and fined?

    Yes I have read the thread otherwise I wouldn’t comment. So if the thread was " lets unite and tackle the issue of social influencers not using #ad" then that’s a discussion. At the moment it is a lets moan about and point out what they have done today! Am I wrong?

    Also to equate this "issue" with the like of Syria is beyond a gross exaggeration. Ultimately what is happening in Syria is completely out of your control, however, this one is not!

    And yes I will unfollow the thread if it is just moaning about social influencers/bloggers and guess what...I will get over it and not think about it again as reporting will be futile as the thread is already monitored daily they are obviously ok with the content if names are not mentioned.
    See then its out of my control, there is no need for me to discuss it to death when there are actual more important things to worry about!


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    evey3624 wrote: »
    Anna if you unfollowed how are you still so much in the know?? And how many times have you reported an issue or how do you actually know if anyone else has reported....you dont! And sorry with snapchat there are ways and means to record these snaps, so if you felt that strongly about something you would persist until something was done! Also how do you know that these people have not been approached…its not like they are going to come on and say I was reported, found out and fined?

    Yes I have read the thread otherwise I wouldn’t comment. So if the thread was " lets unite and tackle the issue of social influencers not using #ad" then that’s a discussion. At the moment it is a lets moan about and point out what they have done today! Am I wrong?

    Also to equate this "issue" with the like of Syria is beyond a gross exaggeration. Ultimately what is happening in Syria is completely out of your control, however, this one is not!

    And yes I will unfollow the thread if it is just moaning about social influencers/bloggers and guess what...I will get over it and not think about it again as reporting will be futile as the thread is already monitored daily they are obviously ok with the content if names are not mentioned.
    See then its out of my control, there is no need for me to discuss it to death when there are actual more important things to worry about!

    The issues I've detailed are just general blogging issues, theyre not directed at anyone in particular. And it's clear that they have not been reported because apparently they still continue to do it. They're obviously not fussed. And it pretty much is out of our control when many people have complained and still nothing has been done.


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    evey3624 wrote: »
    Ok I am sick of reading these type of posts repeatedly. I just want to point out that the people I am assuming you are referring to are not "Bloggers" they are social influencers so let’s not get the term mixed up! .......

    Maybe it's time to take your own advice and stop reading them.....


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    I could be wrong, but did a poster here not say they did complain to the group in charge of these laws and they didn't do anything?


  • Registered Users, Registered Users 2 Posts: 713 ✭✭✭tatumkelly


    idunno78 wrote: »
    I could be wrong, but did a poster here not say they did complain to the group in charge of these laws and they didn't do anything?

    There is not one case report (upheld/rejected) which documents an investigation by the ASAI into bloggers/social influencers. There are reports stemming from investigations into complaints re competitions/promotions etc on social media, but all the respondents are sizeable companies.

    It seems like complaints made against bloggers/SMIs do not get investigated as the ASAI doesn't have regulations/guidelines in place to deal with social media based businesses. They can't issue sanctions if they don't issue clear guidelines in the first place. If a complaint was to be made about a blogger's company and the advertising of their make up/fashion product, then it would be investigated because they have clear guidelines regarding product promotion.

    Interestingly enough, I saw that an unnamed company were trying to piggy back on the illness of a blogger today. I really like the honesty of said blogger, and fully believe that her sharing of personal details is done to help others rather than for self promotion/pity/attention etc. If blogger had obliged the PR company by promoting their product as a 'cure', 'aid' etc for the illness they (the product provider & PR company) would be looking for trouble with the ASAI for providing what is essentially unsubstantiated medical claims. Based on above comments re ASAI, the blogger would be grand! She could claim it magically makes you a happy, skinny bronzed goddess who will live forever but all consequences of ASAI sanctions would be the responsibility of the company/PR co.

    On a separate note, I'm pretty familiar with gift tax rules/requirements to disclose gifts (material or cash) but something that struck me is that a lot of bloggers receive a lot of gifts/hotel stays and other benefits via specific PR companies. Does routing a gift/cash payment for promotion through a PR company offset the VAT liability for the donor? On the other side of it, if blogger A (BA) receives payments/gift via a PR company (PR1) from 10 different companies in a year totalling €5k, do they have to disclose it as a total gift of €5k or can they not acknowledge it because individually no gift exceeded the threshold for tax liability from one specific donor.

    Sorry....that's a bit heavy! :o


  • Closed Accounts Posts: 7 pocketrocket1


    So i have emailed the asai because this week the cork blogger ( delete if I am not allowed say this) has posted stuff on snapchat without #ad a number of times. this was done with jewellery, food, clothes, makeup!!! all in the one week! The same content was then posted on Facebook with a hashtag. She has also put up blog posts on her blog without disclosing that she was paid to promote the content on her blog even thought there is a # on the Facebook post.

    Another blogger did the same with a fertility quiz with the vHI no # on snapchat and yet # on facebok. Lets see if the ASAI have teeth now when it is so brazen what is happening. Im sick of the whole thing. It's a pity because I like these girls and it not only makes them look like they would sell anything for a few bob but it just brings the tone of the whole thing down for other bloggers


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    So i have emailed the asai because this week the cork blogger ( delete if I am not allowed say this) has posted stuff on snapchat without #ad a number of times. this was done with jewellery, food, clothes, makeup!!! all in the one week! The same content was then posted on Facebook with a hashtag. She has also put up blog posts on her blog without disclosing that she was paid to promote the content on her blog even thought there is a # on the Facebook post.

    Another blogger did the same with a fertility quiz with the vHI no # on snapchat and yet # on facebok. Lets see if the ASAI have teeth now when it is so brazen what is happening. Im sick of the whole thing. It's a pity because I like these girls and it not only makes them look like they would sell anything for a few bob but it just brings the tone of the whole thing down for other bloggers

    Fair play to you! Keep us updated? Would like to know how this goes!


  • Registered Users, Registered Users 2 Posts: 713 ✭✭✭tatumkelly


    So i have emailed the asai because this week the cork blogger ( delete if I am not allowed say this) has posted stuff on snapchat without #ad a number of times. this was done with jewellery, food, clothes, makeup!!! all in the one week! The same content was then posted on Facebook with a hashtag. She has also put up blog posts on her blog without disclosing that she was paid to promote the content on her blog even thought there is a # on the Facebook post.

    Another blogger did the same with a fertility quiz with the vHI no # on snapchat and yet # on facebok. Lets see if the ASAI have teeth now when it is so brazen what is happening. Im sick of the whole thing. It's a pity because I like these girls and it not only makes them look like they would sell anything for a few bob but it just brings the tone of the whole thing down for other bloggers

    I think maybe in above cases #ad is just being used incorrectly/without necessity on facebook. If clothes/make up products are given to the blogger it's unlikely they are also receiving a cash payment.


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  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    Pocket rocket I've actually just now noticed the above. A blogger posted a Facebook post about the blog post they have done showing there favourite products and how there gonna do an unboxing on snapchat later. Out of curiosity I clicked on blogpost and at bottom it has that it sponsored! Is this against regulations and could the ASAI be mailed about it? I did actually write on FB post asking so will see what happens there first!!


    1 hour later and post is still the same. Also snaps are gone up two with #ad and rest without. So I've emailed ASAI asking them is this ok - to have some posts with and some without. I don't usually do things like that but kinda have to agree with a poster above! Maybe if we emailed them then eventually something would be done and rules followed! Maybe!!


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    tatumkelly wrote: »
    I think maybe in above cases #ad is just being used incorrectly/without necessity on facebook. If clothes/make up products are given to the blogger it's unlikely they are also receiving a cash payment.

    If they're not #ad when they're supposed to, there's no way in hell they are doing it when it's not necessary. I don't buy that explanation at all. Of course they could be getting payment and the goods. Sure they need to have the clothes/ makeup to show them off, that's what they're getting paid for.


  • Registered Users, Registered Users 2 Posts: 1,257 ✭✭✭blue4ever


    There's a few items to note - under contract law there must be 'consideration' to the deal - mostly in the form of cash, but goods/services are consideration as well. So don't languish under the pretence that just because someone didnt get a cash sum that they dont have to decare in terms of #ad.

    The ASAI: what a toothless group, it's exactly why 'self regulation' fails so badly at times. Section 2.2(h) says that the code applies to:

    Marketing communications in non-paid-for space online, under the control of the advertiser or their agent, including but not limited to advertisers’ own websites, that are directly connected with the supply or transfer of goods, services, facilities, opportunities, prizes and gifts or which consist of direct solicitations for donations.

    I'd argue that these bloggers are 'communicating' and using 'gifts'. But so what! What will the ASAI do - write to them and tell them they did wrong!


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    If they are using on blog post but not FB post advertising said blog post they should be. Also should be used in every snap that is about product! Got reply this morning!


  • Registered Users, Registered Users 2 Posts: 713 ✭✭✭tatumkelly


    blue4ever wrote: »
    don't languish under the pretence that just because someone didnt get a cash sum that they dont have to decare in terms of #ad.

    Marketing communications in non-paid-for space online, under the control of the advertiser or their agent, including but not limited to advertisers’ own websites, that are directly connected with the supply or transfer of goods, services, facilities, opportunities, prizes and gifts or which consist of direct solicitations for donations.

    I'd argue that these bloggers are 'communicating' and using 'gifts'. But so what! What will the ASAI do - write to them and tell them they did wrong!

    I think the biggest problem is lack of clarity. How can bloggers implement guidelines that aren't clear?

    According to the above post by blue4ever the ASAI rules would be interpreted to mean that #ad needs to be used in relation to free gifts. But then you have the ASAI Chief Exec quoted in SBP as saying: "One notable exception is in the event of a blogger receiving no payment but free product from a brand or advertiser. As no money has changed hands, the blogger is not required to flag any ensuing content as 'marketing communications'"


  • Registered Users, Registered Users 2 Posts: 33,518 ✭✭✭✭dudara


    The current guidelines are pretty clear. #ad or #spon are to be used when cash has been exchanged. It's not required for gifts or samples.

    Now whether that's right or wrong is a whole different kettle of fish. I personally think anything received should be declared, but that's my opinion


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  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    ''If an advertiser provides free products to a blogger (reviewer or vlogger) with a requirement that a positive review would result, then this review would be considered to be a marketing communication and should be identified as such.

    If the product is offered free, but with no expectation that there be a review or that there be a positive review (i.e. the advertiser has no control over any subsequent content) then the material is not marketing communications for the purposes of the ASAI Code. (However, advertisers and others should be aware that the Competition and Consumer Protection Commission may require disclosures under the Consumer Protection Act 2007).''



    ''Where the reviewer has not been paid or otherwise induced to write a review, then the material is not marketing communication. If however, an advertiser has paid the reviewer (directly or in kind) and where the advertiser has significant control over the content of the review, then it is likely that the material would be considered a marketing communication.''

    http://www.asai.ie/wp-content/uploads/ASAI-Guidance-Note-on-Recognisability-in-advertising-V1-Nov-16.pdf

    All from ASAI. So they could be given the product and who is to know they weren't asked to post positive review! It's seems to be all a bit of a blurred line!!


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    I think you can tell when a blogger has been spoon fed lines to promote a product.. "I've been using this for a month now and look at the difference". And que some overtly obvious scientific facts about the product that have obviously been sent on by the company. I agree though that it's getting increasingly difficult to tell a paid for review from an actual review. So are we to be extra sceptical of positive reviews now? The lines are totally blurred! Also, I can't believe a company would actually send out a product and insist on a positive review being written, regardless of it being worthy or not; moreover I cannot actually believe that bloggers agree to do that. Such muck. Most of them are utter liars.


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    Jese there all at it today! Another blogger Snapchat'd about a product this morning! Was in Instagram a few minutes ago and see she has the product up there to but at the end has #sp which I assume is v short for sponsored!? I have sent in complaint about first blogger but haven't for second!


  • Registered Users, Registered Users 2 Posts: 709 ✭✭✭frogstar


    Could the lack of hashtags on Snapchat be because it is a 10sec clip that disappears where FB and Instagram stays around?

    Not trying to make excuses but I could see it being a pain having to hashtag each snap


  • Registered Users, Registered Users 2 Posts: 124 ✭✭fi314


    I have no issue with bloggers receiving money to promote a certain amount of products. The work that some put into their websites/blogs is massive. Someone stated a few posts back that we must recognize the difference between Bloggers and Social influencers. The latter being another name for direct marketing. I watched the snap on boob tape highlighted by idunno78 and thought it was genuine. I didn't purchase it, but I am mad at myself for thinking that it was more altruistic. I feel slightly conned. Honestly is best. I respect that they have to make money but just be open.


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  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    frogstar wrote: »
    Could the lack of hashtags on Snapchat be because it is a 10sec clip that disappears where FB and Instagram stays around?

    Not trying to make excuses but I could see it being a pain having to hashtag each snap

    Might be a pain but if it's the regulations they should have to do it!! I asked the ASAI and they said it should be in every snapchat that is accoicated with the paid for ad. Would take what 10 seconds to do it?!


  • Registered Users, Registered Users 2 Posts: 444 ✭✭scarbouro


    Looks like some bloggers have noticed this thread! One has just gone on a rant about it. At least they are being made aware that its not going unnoticed and there will be a crack down on it.


  • Registered Users, Registered Users 2 Posts: 370 ✭✭heyjude88


    idunno78 wrote: »
    Might be a pain but if it's the regulations they should have to do it!! I asked the ASAI and they said it should be in every snapchat that is accoicated with the paid for ad. Would take what 10 seconds to do it?!


    Exactly.

    Sure isn't that what they are "paid" for.....their time and effort. They always say so themselves!


  • Registered Users, Registered Users 2 Posts: 75 ✭✭Babyspice13


    dudara wrote: »
    I personally think anything received should be declared, but that's my opinion

    I agree. I added up the value of one bloggers 'look what i got' type of snaps (without #ad) from a Monday to Thursday a couple of weeks back and it came to €887 and that doesn't include the heavily promoting a certain carpet shop where they got their new carpets. This was actually a quiet week for her.

    Surely this value should be declared?


  • Registered Users, Registered Users 2 Posts: 4,767 ✭✭✭GingerLily


    There's a very famous dublin blogger who has put up 3 or 4 posts specifically about River Island black Friday sale.
    Anyone who shops online with them regularly knows that 20% is nothing special, they have a promo code for 20%/25% about once a month, it's so blatant that she has a financial relationship with River Island but I can't see it stated anywhere.
    I'm going to unfollow her her now, I'm so disappointed :(


  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    I noticed last night someone had commented #ad under the VHI fertility post on the Facebook page of one of the Dublin mummy Snapchatters. The original post didn't disclose it was an ad. This morning the comment has been deleted and the post has been edited to include #ad. She was plugging the same thing on Snapchat last night again with no #ad and no mention of it being sponsored content.


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    I noticed last night someone had commented #ad under the VHI fertility post on the Facebook page of one of the Dublin mummy Snapchatters. The original post didn't disclose it was an ad. This morning the comment has been deleted and the post has been edited to include #ad. She was plugging the same thing on Snapchat last night again with no #ad and no mention of it being sponsored content.

    Some one posted about this last week. Don't know if they were on about same person tho? Same is happening with iron this week. I haven't heard back from ASAI yet not sure how long it takes tho, was only Friday!


  • Registered Users, Registered Users 2 Posts: 55 ✭✭cookiesmuggler


    blairbear wrote: »
    (My deleted post; minus the offensive blogger name. I have addressed her as her boards.ie name now.)

    Another Cork blogger yesterday "randomly" got a delivery of flowers for her baby girl. She then plugged the florists. Again, no #ad. Obviously it's less clear there whether she was compensated or not but living in Cork, I've heard her pricelist for posts through a business who approached her, and I'd be surprised if she did it for free. I could just be too cynical though! Not sure why I should use a certain florist because they sent someone else free flowers, but that's beside the point!

    the Cork Blogger actually had a bit of a rant about this , so obviously has seen the thread.. She was moaning about having to hashtag ad. !! My question is though, how do the Florists and everyone else that send them stuff, actually get their address? ??They obviously must be contacted first to get that info??


  • Registered Users, Registered Users 2 Posts: 5,517 ✭✭✭Sunny Dayz


    the Cork Blogger actually had a bit of a rant about this , so obviously has seen the thread.. She was moaning about having to hashtag ad. !! My question is though, how do the Florists and everyone else that send them stuff, actually get their address? ??They obviously must be contacted first to get that info??
    Moaning about having to hashtag everything? It's 3 characters!! If the blogger is a "full-time" blogger then she should be factoring in the time it takes to hashtag across her social media into her work plans.


    In relation to the delivery address, many bloggers are linked to a PR company, so supplier would contact PR company for address for forwarding samples and gifts and whatnot.


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    She actually also said "there's no point hashtagging ad on snapchat because the snaps disappear after a few hours". Don't think she even gets the whole point of declaring it an ad to be honest.


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