It's time to talk about Avonmore Protein Milk

Godot.

Just wondering does anyone have any idea how they are able to sell their product for so cheap?

i.e: Vanilla Protein Milk is selling for €1 for 500 mls at most convenience stores, yet all other protein drinks range between €3-4 for the same quantity.

Any ideas why this is?

MEGA BRO WOLF 5000

Protien content. I think there's only something like 50g of protien per litre in it.

Icelandicseige

Godot. wrote: »

Just wondering does anyone have any idea how they are able to sell their product for so cheap?

i.e: Vanilla Protein Milk is selling for €1 for 500 mls at most convenience stores, yet all other protein drinks range between €3-4 for the same quantity.

Any ideas why this is?

It's basically milk you are drinking with flavoured protein added.
Try the vanilla flavour. It's mega

The other protein drinks have lots and lots of different ingredients.

Water John

Meant to buy a carton to have a look.
Are you saying its 10% protein? That is a bit over twice the strength that the farmer supplies at. So the farmer supplies a litre for 30 cent say. They concentrate the protein up but have other elements they can keep. The raw material cost so is probably 30 cent or less for your 500Ml carton.

Sorry, misunderstood, you are saying 5% protein. Crikey, that just the raw milk the farmer supplies for 30 cent. So its 15 cent for your 500ml.
Which is correct?

Icelandicseige

27 grams of protein

Water John

Picked up one in the shop. But its a 1 litre Avonmore Protein Milk. Its 50g protein.
That is 5%. So protein and calcium are increased, most of the fat taken out and some Vit D added.
Most people make enough Vit D themselves if they are outdoors at all.
Looks like fat reduced and used to make cream or butter. Its a low fat milk.
What solids are left seems to be concentrated a bit, maybe 30/40%.
So def 1.5 litres of whole milk from the farmer makes it.

Remember both fat and protein are reduced from whole milk level in retail milk. Retail milk at 3.5% for both. Some low fat milks usually have 1/1.5% fat. But some also reduce the protein a bit from 3.5 to 3.4 or 3.3.

Hanley

It's protein milk in the sense that they add a bit of protein to it.

But it's not a protein drink per se.

Take maximuscle drink...

500ml = 40g protein, 24g carbs, 1.4g fat

Now avonmore "protein" milk

500ml = 25g protein, 25g carbs, 5g fat

Incomparable.

Water John

Drink 1 Litre of low fat milk. You will get 35g of protein, more than the 27g in the half litre protein milk. Cost, less than 70 cent.

Alf Veedersane

Water John wrote: »

Drink 1 Litre of low fat milk. You will get 35g of protein, more than the 27g in the half litre protein milk. Cost, less than 70 cent.

You'll also get a lot more calories.

Water John

You'll have 5g more of fat. This is a product with 1% fat.

Alf Veedersane

Water John wrote: »

You'll have 5g more of fat. This is a product with 1% fat.

A lot of people want a better protein/calories ratio. That'd why most people buy whey - apart from cost.

Yeah, if you're bulking then you might want the ~500 calories from a litre of milk for the 35g of protein. Whey would give you that for less than half that.

But I wouldn'tbe interested in protein milk either way.

Water John

Accept that Alf. Just that there is little diff between ordinary low fat milk and this product.
Whey products would be different, same cow.

livedadream

What about that moojo stuff the chocolate milk? Anyone try that?

Alf Veedersane

Water John wrote: »

Accept that Alf. Just that there is little diff between ordinary low fat milk and this product.
Whey products would be different, same cow.

I don't disagree. It's milk with added whey and casein. Nothing more. But there's a market for that.

It's the same market that Old Mr Brennan tried to tap into when he said Brennan's Bread was a great source of protein

Water John

Its a derivative of milk, I presume. Whey by product of cheese making.

Alf Veedersane

Water John wrote: »

Its a derivative of milk, I presume. Whey by product of cheese making.

Yup. Glanbia are a big supplier of whey.

Icelandicseige

Alf Veedersane wrote: »

Yup. Glanbia are a big supplier of whey.

What is whey?

Alf Veedersane

Icelandicseige wrote: »

What is whey?

It's a by-product of making cheese. Most people see it when they open a yoghurt and wonder what that liquid sitting in the top is. It's whey.

Protein powder is primarily whey that has been dried.

Water John

Whey is what is left over when you make cheese from milk. I'm a farmer, years ago, the creamery had no value on it, we brought it home and fed it to pigs.
Nowadays, there is no profit in the cheese all the products that make money largely come from the whey.
Any milk processor making cheese, has lots of whey. Glanbia, Dairygold, Carbery, Kerry.

Icelandicseige

Water John wrote: »

Whey is what is left over when you make cheese from milk. I'm a farmer, years ago, the creamery had no value on it, we brought it home and fed it to pigs.
Nowadays, there is no profit in the cheese all the products that make money largely come from the whey.
Any milk processor making cheese, has lots of whey. Glanbia, Dairygold, Carbery, Kerry.

So basically the protein milk is milk, added whey and flavour?

Just curious how in God's name would they go about drying whey into powder?

Water John

That's what they do and spend big money on dryers. Flatbed type driers take it done to about 48% solids. This then is pumped into a cyclone dryer. Basically very hot air at the top, product sprayed in with particular nozzles and powder comes out the bottom. GEA main tech provider.
That is the basic tech. This is tweaked to provide diff variations.
This tech can dry, whole milk, skim milk, whey etc.

The Royal Scam

Alf Veedersane wrote: »

You'll also get a lot more calories.

I use it to recover after my 3hr Runs I which I have generated a plus of 2500 extra of my daily allowance.

eeguy

They can also vacuum dry, where they spray whey into a vacuum chamber.

The low pressure reduces the boiling point of water so it evaporates and the whey powder falls to the bottom of the container.

Water John

Yeah, the fitness industry is seen as a major high end/high profit end for the dairy ind.
For many a drink of low fat milk will do the trick in comparison to these protein milks. Don't know about the dry whey protein powders.

eeguy

Water John wrote: »

Yeah, the fitness industry is seen as a major high end/high profit end for the dairy ind.
For many a drink of low fat milk will do the trick in comparison to these protein milks. Don't know about the dry whey protein powders.

It's just another product. They have milk, they have whey, mix the two and you've opened yourself up to a new market.

Icelandicseige

Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.

eeguy

Icelandicseige wrote: »

Just curious if that's the way it works. Why don't glanbia have their own brand of powdered whey protein.

Crowded market maybe.

There could be regulatory issues or it could be that they have no interest in employing teams of food scientists to develop a unique product.

They may be happier selling the raw material for little effort.

Schwiiing

livedadream wrote: »

What about that moojo stuff the chocolate milk? Anyone try that?

Iirc it's 70g of sugar in 1 of those bottles. That's more then the guideline amount per day for an adult and that stuff is aimed at kids.

twiddleypop

Glanbia produce optimum nutrition in Kilkenny I believe

My oul fella used to work there and can't believe how much people pay for it because as someone said it used to be waste

italodisco

It's clear from this thread that 99% of posters have no clue.

There's a good reason why it's cheap as it is an interior form of protein in a sugary litre of milk.

Do some bloody research, there's various forms of protein used in supplements ( casein, whey, whey isolate, hydrolysed whey etc etc).

That milk protein crap is obviously using inferior muck.

At the end of the day avanmore don't care, this milk will be a huge success down the country, all the yeehaw gaa 'boyos' in boot cut flared jeans and local club jerseys will think they are awful cool trendy 'dudes' living live on the edge lashin back a pint of sh#te

Good luck lol

italodisco

Oh be God almighty above, just think one day they might even put that awful 'steroid' *creatine into the drinks
Oh Lord almighty above blesses an save iz