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Web site review

  • 20-07-2017 5:34pm
    #1
    Registered Users Posts: 243 ✭✭


    Would appreciate some feedback, especially interested in navigation in mobile view for tablet/smart phone

    https://www.palmerstownpharmacy.ie


Comments

  • Registered Users, Registered Users 2 Posts: 396 ✭✭M.T.D


    Mobile would not load page as the ssl cert is not properly set up.
    So could not test mobile navigation.

    Other things to note-
    The header and slide show are responsive but your page content is not.
    The page load time is also bad at 12+ seconds
    Over 190 server calls
    Too many images, approximately 70, many in need of optimisation both for file size and actual dimensions.
    You are not using compression for transfer nor for many of your images.
    I stopped counting style sheets once I got to 25 and styles in the header.
    Dito for javascript and scripts in the header and in the page.
    Probably best not to use keywords meta tag
    Descriptions are mostly ok but Title tags could do with tidying up
    Once you sort those remember to cache the static content, this will speed up the page display time


  • Registered Users Posts: 243 ✭✭blueyedson


    thanks for that MTD

    I don't understand how site didn't open on mobile, analytics show site opening on all popular browser types...


  • Registered Users, Registered Users 2 Posts: 396 ✭✭M.T.D


    analytics is possibly ignoring ssl cert warning.


  • Registered Users, Registered Users 2 Posts: 6,194 ✭✭✭Talisman


    From a technical SEO/accessibility perspective there is a lot that can be improved.

    Page Title tags are inconsistent and some are keyword/phrase stuffed.

    H1 tags are important - on the home page the H1 tag is "Udos Choice Super 8 Gold". It should be "Palmerstown Pharmacy".

    Links need title attributes.
    Images should have alt attributes.

    Both should have valid content.

    For instance the website logo:
    <div class="logo-wrapper">
       <a href="/">
          <img alt="" class="image-logo" src="/images/cropped-cropped-new-logo-3111.png" style="">
       </a>
    </div>
    

    Improved content:
    <div class="logo-wrapper">
       <a href="https://www.palmerstownpharmacy.ie/" title="Palmerstown Pharmacy Homepage">
          <img alt="Palmerstown Pharmacy logo" class="image-logo" src="/images/cropped-cropped-new-logo-3111.png">
       </a>
    </div>
    

    There's no Structured Data, that's a near fatal mistake for an ecommerce/local business website today. Schema.org will show you the building blocks for getting the website content into a standard format that the search engines understand. Schema.org/Pharmacy is a good place to start. If the Structured Data tagging is implemented properly, the search engines will use it to display the information in the search results page.

    The homepage loads over 1MB of compressed JavaScript code. That is killing the page loading speed because after it is downloaded all of the code needs to be processed before the page rendering can be completed. At a rough estimate this code is responsible for 4-5 seconds of the page loading speed on Desktops and substantially more on mobile devices. There is no significant functionality on the page that would require such a high volume of scripts so it should be reviewed. A simple improvement would be to use a Google Static Maps image in place of the full Google Maps experience at the foot of the page. You could wrap the static image in an <a href> tag to the full Google Maps experience.


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