What does "Fillet of cheddar" mean?

chasbanner

From the old Kilmeaden cheese commercial?

You could call it... the Fillet of cheddar

Atlantic Dawn

Someone handy with a sharp knife on a block of cheese.

John_Rambo

Target market - Dunces that don't really know what a fillet or filleting is.

Risk market - People that know what a fillet is and cringe or raise an eyebrow.

Standard marked - price aware people.

dudara

Marketing nonsense basically.

Fillet steak is perceived as the best cut of steak. Therefore using it to advertise cheese implies the best cheeese,

spurious

Outside crusty bits scraped off.

Shenshen

Someone has used these little pincers and removed all the little bones from it so you won't be in danger of choking?












Tbf, I never really understood that myself.

Dizzyblonde

It's just notions :rolleyes:

rubadub

spurious wrote: »

Outside crusty bits scraped off.

You seem to be the only one who paid attention! That is basically what the very dubious claim was/is.

For over 50 years, Kilmeaden has honoured one very important promise: to select the best and do away with the rest. It's what makes Kilmeaden the "Fillet of Cheddar'.

The ads had them chopping down a large block until they were left with only a small block. The ads used to say "you could call it the fillet of cheddar", i.e. that it was in a way analogous to butchering.

elperello

Butchering the english language more likely.

(in fairness it is nice cheese!)

exaisle

That was Mick Lally doing the ad....and look what happened to him...

chasbanner

Ok. Thanks guys.

John_Rambo

rubadub wrote: »

The ads had them chopping down a large block until they were left with only a small block. The ads used to say "you could call it the fillet of cheddar", i.e. that it was in a way analogous to butchering.

I thought filleting was removing the flesh from the bone. At least that's what I was told it was when I did a fish filleting course.

Exiled1

A metaphor? Fillet may be considered the best cut of meat?

Canis Lupus

spurious wrote: »

Outside crusty bits scraped off.

They're the best bits.

Markcheese

Years ago the cheese would have been made in large cloth wrapped rounds, (with A dry crusty outside layer, and cracks running through it), so it may have needed a lot of trimming to have it ready for sale. By the time that ad was made the cheese would have been in made in huge square blocks, and matured in plastic vac packs bags, so very little waste (and feic all flavours).

vicwatson

Has Kilmeaden cheddar even been made in Kilmeaden in yonks ??

Markcheese

vicwatson wrote:

Has Kilmeaden cheddar even been made in Kilmeaden in yonks ??

Well the factory in kilmeadan is gone with 10, 15 years at least... (maybe more)