Quick question on google adwords management

sc86

Hi guys
im running my own adwords campaign the last 6 months and have it working well thankfully - i think

1 question

i have 90 percent of my budget used on google adwords
i use 10 percent of it on adwords express as its a little different

it works for me fairly well from what i can see
do others do the same ?

opinions please

sc86

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Digital_Guy

Impossible to answer based on that info. Too general a question and the answers will depend on a multitude of factors - the sector, the competition, goals, budget, optimisation to date, account structure...

For direct response at least, I would always limit campaigns to Google Search only.

sc86

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Digital_Guy

sc86 wrote: »

i understand that its very hard to say when i have provided so little info

the aim of my google adds is to get people to call me
so you would limit to google search only ?
what are benifits of search partners?

thanks

In that case, hopefully you are using call extensions...?

As for search partners, it really comes down to your ROI / conversion rate and cost per conversion. Most likely you are getting a huge volume of clicks but maybe not much of a return? It really depends. If you are a local business you may want to keep using them as one of the big search partners is Google Maps.

CeilingFly

We created a Google shopping campaign a few months ago, we now spend 50% budget on the shopping campaign, 35% on remarketing and 15% on the traditional search campaign (we rank top 3 on most pertinent search words)

The shopping is a pain to create, but response is excellent

sc86

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sc86

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