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Press Release Format Question

  • 05-11-2018 3:34pm
    #1
    Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭


    Hi,

    I'm looking to put a press release together for an online service. I'm happy enough with the content but when it comes to format Google is giving conflicting signals.

    On one hand I see talk of staying away from attachments as they rarely get read.

    On the other side, there are a load of word document templates out there which can be used. However when sending these to a journalist or other outlet they would need to be attached to the email.

    So question is, is one format better than the other ? Does it matter ?

    I'm clueless but would have thought that for ease of reuse, most editors just want the headline and content paragraphs in plain text in an email. They can then easily copy and paste the content in whatever format (fonts, font sizes etc) they use in their publications.

    Enlighten me :D


Comments

  • Closed Accounts Posts: 466 ✭✭c6ysaphjvqw41k


    When we send a press release in work we send it by email with a headline, the first paragraph and a little bit of info, so they get the idea. The full press release is attached in both word doc and pdf format with pictures attached.
    We are a corporation and this is how we are told to operate on a local level by our head office.


  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭harringtonp


    Thanks Lorenna,

    This makes sense as it is covering both cases.


  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭harringtonp


    Another question. As standard I've written it with 5 paragraphs and just under 500 words.

    Its written in such a way however that paragraphs 3 and 4 can be removed reducing the size to 250 words

    Is there a standard way of representing this option in a release by for example reducing the font size or changing the color ?


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