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.com to .ie for better SERP in Ireland?

  • 07-11-2018 2:14pm
    #1
    Neil_Sedaka
    Registered Users, Registered Users 2 Posts: 2,102 ✭✭✭


    Hi all,

    I have been operating an e-commerce site for a few years and struggle to reach or maintain the first couple of pages in Google for my content.

    I have been using .com as my primary address since day one, but have .ie, .co.uk and .eu redirecting to the .com.

    Roughly about 80% of sales are in Ireland and Ireland is my target market.
    I have "International Targeting" set to Ireland for the .com and .ie domains in WebmastersTools, but I have recently noticed that most of my competition are landing on the first page with .ie domains.

    Should I consider setting the .ie as my primary domain and having the rest redirected to it in order to help with SERP?

    I fully understand that this will not in any way be a magic bullet regarding SEO and could very well backfire on me, as many other factors come into play regarding ranking. But would very much appreciate any feedback on this topic.

    Thanks all.

    P.S. Would also appreciate any recommendations for a paid SEO analyst to do a once over of my website.


Comments

  • #2
    Neil_Sedaka
    Registered Users, Registered Users 2 Posts: 2,102 ✭✭✭Neil_Sedaka


    Bump :)


  • #3
    mneylon
    Registered Users, Registered Users 2 Posts: 7,740 ✭✭✭mneylon


    Have you done a technical SEO analysis of the current site?
    There could be factors "on page" etc., that are impacting the site's ranking

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  • #4
    Ronan_wals
    Registered Users, Registered Users 2 Posts: 27 ✭Ronan_wals


    It may have a slight impact but really if you've changed the targeting settings in search console it won't have much of an impact and probably isn't worth the hassle of switching.

    I'd be quite happy to give your site a quick review if you want to pm your details


  • #5
    jmcc
    Registered Users, Registered Users 2 Posts: 7,489 ✭✭✭jmcc


    As mentioned above, there may be other factors at work. The .IE is now the standard TLD for Irish websites and it has gotten to a stage where many people automatically assume that an Irish site has a .ie ending. The .COM gTLD has gone legacy (basically the growth has slowed to a level where it is just replacing the deletions) in the Irish market and most of the focus is now on .IE ccTLD. Unless the structure of your webages is TLD agnostic (it doesn't have any hardcoded domain names and CSS is embedded), search engine algorithms may still pick up hints from the URLs and embedded domain names. Best get an SEO head to take a proper look at the site.

    Regards...jmcc


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