Gillette | Toxic masculinity advert.

Rezident

I will actually not buy Gilette again, I have just bought the razors from Aldi, I assumed they would cut your face open but they work fine! And so much cheaper than Gillette.

Thank you Gilette for saving me money with your idiocy.

Panthro

El_Duderino 09 wrote: »

it’s trying to sell Gillette.

I don’t see it telling me what to do any more than McDonald’s is telling me to ba da ba ba ba, I’m lovin it. Or any other ad campaign. They’re selling the product not offering ethical philosophy tips.

Do you think it’s telling you how to raise kids? What other ads have you watched and caused you to live your life differently?

That's exactly what the advert is trying to do.

El_Duderino 09

Panthro wrote: »

El_Duderino 09 wrote: »

it’s trying to sell Gillette.

I don’t see it telling me what to do any more than McDonald’s is telling me to ba da ba ba ba, I’m lovin it. Or any other ad campaign. They’re selling the product not offering ethical philosophy tips.

Do you think it’s telling you how to raise kids? What other ads have you watched and caused you to live your life differently?

That's exactly what the advert is trying to do.

What sell Gillette or tell you what to do with your life?

What other ads have you watched and caused you to live your life differently?

Panthro

El_Duderino 09 wrote: »

What sell Gillette or tell you what to do with your life?

What other ads have you watched and caused you to live your life differently?

I don't belive there any other adverts that try to tell dad's how to rear their kids?

Zorya

El_Duderino 09 wrote: »

What sell Gillette or tell you what to do with your life?

What other ads have you watched and caused you to live your life differently?

This ad

https://www.youtube.com/watch?v=iFGCZZV4dxs

4068ac1elhodqr

Turd of an advet, the reek of desperation is reflected in their ccollapsing share of the market.

As recently as 2010, Gillette owned 70 percent of the US market for razors and blades.
2016 and it was 54%, EOY and they'll be heading sub 40%.

The more this sort of rubbish is promoted, the quicker we will all see a return to the equally unfortunate 'lad/lout culture'.
It's happened before, and so will happen again. Think of every chap adopting the social graces of the neanderthal Liam Gallagher.

Boycott the Gillette.

Obvious Desperate Breakfasts

joe40 wrote: »

458 posts of outrage from people that are normally complaining about how easy people get outraged these days.
I don't like the ad and Gillette don't give a shyte about feminism or how men behave. This is all about publicity. Just naked commercialism that all the controversy is just fuelling.

I think this is the most galling thing about the ad - it’s nakedly cynical. As if Gillette gives a shoite about the subject matter. It is such an obvious attempt to capitalise on a zeitgeisty movement. It’s a company desperately trying to find a new revenue stream. It’s so painfully obvious and the opposite of artful though that I think it falls into the ‘Actually, there IS such a thing as bad publicity’ genre. It comes across as a badly made, rambling spoof. That ain’t good. Ewwww, I can just imagine it being pitched in a boardroom by some ambitious but wet-behind-the-ears ad exec and the bosses saying “It’s good but we need to #metoo-ify it by another 15% or so.”.

El_Duderino 09

Panthro wrote: »

El_Duderino 09 wrote: »

What sell Gillette or tell you what to do with your life?

What other ads have you watched and caused you to live your life differently?

I don't belive there any other adverts that try to tell dad's how to rear their kids?

Ok. Now to the question I asked which is:
“What other ads have you watched and caused you to live your life differently?”

Note the question is not specific to telling men how to rear kids. It’s asking What other ads have you watched and caused you to live your life differently?

gozunda

An advert which could just as legitimately talk of toxic femininity. Of bullying psychotic women who attack other women and whose behaviour can be worse than that depicted in this advert. Does that get a mention? Does it feck...

py2006

Has Louise (friend to all men) O'Neill written her article yet worshipping Gillette?

pjohnson

Who even watches ads nowadays?

Most us adblock no?

Panthro

El_Duderino 09 wrote: »

Ok. Now to the question I asked which is:
“What other ads have you watched and caused you to live your life differently?”

Note the question is not specific to telling men how to rear kids. It’s asking What other ads have you watched and caused you to live your life differently?

I came to discuss this advert as its the topic of the tread. Not any other adverts.

Your question sounds like a topic in itself tbh and one I'm not getting into in here.

Perhaps a guick Google would find a blog or two on the discussion, who knows.

El_Duderino 09

Panthro wrote: »

I came to discuss this advert as its the topic of the tread. Not any other adverts.

Your question sounds like a topic in itself tbh and one I'm not getting into in here.

Perhaps a guick Google would find a blog or two on the discussion, who knows.

Ok assuming that if you could think of another ad which tells people what to do and causes you to change your behaviour, you would have said so.

As far as I’m concerned ads are just about selling products.

Either you don’t change your life based on seeing an ad or else this ad really is unique.

Do you really think is it unique in telling people what to do as opposed to simply trying to sell products?

RandomName2

joe40 wrote: »

??

Iceland a few months ago launched an advert that they knew in advance couldn't air for being overly political that was entirely about their being against palm oil production. It got massive coverage for its being 'banned', thereby generating a lot of attention it would not otherwise have received. It featured an orangutan.

conorhal

RandomName2 wrote: »

Iceland a few months ago launched an advert that they knew in advance couldn't air for being overly political that was entirely about their being against palm oil production. It got massive coverage for its being 'banned', thereby generating a lot of attention it would not otherwise have received. It featured an orangutan.

That's called astute advertising, everybody loves orangutans and wants to save them from extinction, the blue-haired land-whale however .... not so much.

Rezident

Rezident wrote: »

I will actually not buy Gilette again, I have just bought the razors from Aldi, I assumed they would cut your face open but they work fine! And so much cheaper than Gillette.

Thank you Gilette for saving me money with your idiocy.

I will not buy the Gillette any more either.

conorhal

Deleted User wrote: »

I will not buy the Gillette any more either.

Am I the only guy that's happy with his Braun electric razor and never spends money on over-priced disposable blades?

Panthro

[Deleted User] wrote: »

I will not buy the Gillette any more either.

Me neither.
Be a great time to invest in Wilkinson Sword shares one would imagine!

Zorya

El_Duderino 09 wrote: »

Ok assuming that if you could think of another ad which tells people what to do and causes you to change your behaviour, you would have said so.

As far as I’m concerned ads are just about selling products.

Either you don’t change your life based on seeing an ad or else this ad really is unique.

Do you really think is it unique in telling people what to do as opposed to simply trying to sell products?

It has long been known that mass media advertising has a very strong propaganda effect. We are not so sophisticated nowadays as to imagine we are unaffected. If that were the case advertising worldwide would not have a budget of 558 billion dollars, a figure which grows steadily, year on year.

In 1929 Edward Bernays ran a campaign to increase cigarette smoking among women. He allied the smoking of cigarettes with emancipation and equality for women, thus he leaped on a very early identity politics bandwagon one could say. He called cigarettes ''torches of freedom''. Silly, one might think, but the statistics speak for themselves.

In 1923 women only purchased 5% of cigarettes sold, in 1929 that percentage increased to 12%, in 1935 to 18.1%, peaking in 1965 at 33.3%, and remaining at this level until 1977

(Wiki)

One eyed Jack

El_Duderino 09 wrote: »

Ok assuming that if you could think of another ad which tells people what to do and causes you to change your behaviour, you would have said so.

As far as I’m concerned ads are just about selling products.

Either you don’t change your life based on seeing an ad or else this ad really is unique.

Do you really think is it unique in telling people what to do as opposed to simply trying to sell products?

It’s true that it’s like any other advertising campaign lately that is trying to sell an aspirational lifestyle. I wouldn’t see it as an advertising campaign aimed at appealing to men though, I think the intent behind the advertising campaign is to appeal to an audience of the type of person who sees themselves as a fighter for social justice, people of a particular ideological bent which happens to be popular on social media right now.

It’s intent is not to cause anyone to change their life, it’s intent is to appeal to that minority of people who are interested in of social causes, such as behaviour they have identified and termed “toxic” masculinity. The advert uses what it sees as negative stereotypes of men to appeal to people who also stereotype men in a negative fashion. I don’t see anyone changing their lifestyles off the back of this advertising campaign, nor do I see Gillette’s profits increasing significantly as a result of this campaign. It’s increasing awareness of the brand, but that doesn’t necessarily translate into profits. As another poster alluded to earlier - “get woke, go broke” is a thing - they’re appealing to a different market for social kudos, but that market has no interest in the actual products they’re selling.

This is just one advertising campaign of many btw, and it just happens to be the one we’re discussing here, so your question regarding other advertising campaigns is really neither here nor there.

Renegade Mechanic

I assume Gillette, under Procter and Gamble - however those fine Bildebergers are spelled - are no longer using questionably aged workers and employing 60% temporary workers to undercut local third-world communities into keeping wages down, right?

I mean them making an advert like that tells me they're obviously now employing 50/50 gender-wise, and at 12 or 13 quid an hour..

4068ac1elhodqr

Panthro wrote: »

Me neither.
Be a great time to invest in Wilkinson Sword shares one would imagine!

Same here, Gillette Co have already had a very poor years trading, now they've just gone and kicked themselves in whatever balls they had.

Wilkinson Sword GmbH isn't publically traded (pvt co), but there are a host of alternative start-ups that have already jumped on the overpriced razor gravy train.

Sonic Youth

I have a Gillette razor that is a piece of ****. Can any of bros (you can be woke or non woke) advise me on something decent as a replacement?

py2006

Zorya wrote: »

It has long been known that mass media advertising has a very strong propaganda effect. We are not so sophisticated nowadays as to imagine we are unaffected. If that were the case advertising worldwide would not have a budget of 558 billion dollars, a figure which grows steadily, year on year.

In 1929 Edward Bernays ran a campaign to increase cigarette smoking among women. He allied the smoking of cigarettes with emancipation and equality for women, thus he leaped on a very early identity politics bandwagon one could say. He called cigarettes ''torches of freedom''. Silly, one might think, but the statistics speak for themselves.

(Wiki)

Reminds me of the Yorkie 'not for girls' campaign.

Nestle did a survey and found it was mainly men who bought Yorkie bars. How could they attract women and increase sales?

Marketing genius, they fell for it hook line and sinker and sales went up

Franz Von Peppercorn

This seems like a misfire. Toxic males won’t care. Non toxic males won’t like being lectured to.

And why would it sell anymore Gillettes, or why would anybody now choose that product over competitors?

Then again Gillette probably are close to a monopoly.

Pac1Man

This is my favourite Gillette and were your man had his pick.



I used to roar at the TV:
"GO ON SON! Give her one for meeee."

Reati

Franz Von Peppercorn wrote: »

This seems like a misfire. Toxic males won’t care. Non toxic males won’t like being lectured to.

Toxic males do care. They are getting very excited about this video in this thread and all across the internet It's funny to read all the comments actually.

Tell me how

"Siri, show me an example of snowflake behaviour..."

Rezident wrote: »

I will actually not buy Gilette again, I have just bought the razors from Aldi, I assumed they would cut your face open but they work fine! And so much cheaper than Gillette.

Thank you Gilette for saving me money with your idiocy.

4068ac1elhodqr

Franz Von Peppercorn wrote: »

Then again Gillette probably are close to a monopoly.

Used to be, not any longer there's plenty of new lads on the block that post out razors (e.g. Harrys) better and cheaper to your door, much like the overpriced specsavers of the world are facing direct competition.

Hence the desperation and money thrown at edgy ad agencies sich as:
Somesuch - Kim Gehrig (who directed this ad)

'is on a mission to show other women what they can achieve'.

Perhaps by belittling the decent menfolk of the world?

Silentcorner

Franz Von Peppercorn wrote: »

This seems like a misfire. Toxic males won’t care. Non toxic males won’t like being lectured to.

And why would it sell anymore Gillettes, or why would anybody now choose that product over competitors?

Then again Gillette probably are close to a monopoly.

That is what is surprising, they are not, they are the most expensive product on the market, their customers are male and loyal (I was one of them, I just bout Gillette robotically). The problem with a customer like that is if the bond is broken it will never repair, I will never buy Gillette again.

They have bought into the toxic group think that is all pervasive at the moment, like media and hollywood, both of whom are getting a financial kicking over the last few years.

Someone is going to have to explain to the top brass, how they're hard won customers are reacting to the advert...this all smacks of poor management, while it will have minimal financial cost to P&G...you can't lose too many battles like this one before things start to unravel!