Gillette | Toxic masculinity advert.

Mrsmum

cgcsb wrote: »

It's not up to me to 'allow' anything. I'd think it inappropriate to interrupt someone trying to speak to another person about something that was not their business, between people they don't know. Regardless of the gender or the nature of the conversation.

It's not about what you or I or anyone as individuals would allow. In fairness most of us don't actually notice what other random people are up to and it's not imo about policing other people. It's about putting the message into the ether that this is not necessarily a good idea or 'cool' and can be quite unpleasant to the object of your desire, so that we all ourselves breathe in that message and change our ways.

Back along someone said they know lots of people that met in the street ? Shall I tell you how it actually often goes. Randomer walks along beside you on the street, you nicely try and get rid, he takes your niceness as this is good banter and he might be in here. Eventually you tell him some version of get lost and then the abuse starts.

lbc2019

cgcsb wrote: »

lbc2019 wrote: »

If people can do it properly and read signals and both are consensual to it- I’ve no issue

Read the signs? that's not very sensitive to men on the aspergers spectrum. Anyway you're going well beyond the realm of your business if you tell strangers how to read body language.

That’s grasping at straws.

Women - put up with it
Men- do what ever you want

Seems to be your message

Feisar

cgcsb wrote: »

Perhaps but I think women are by far the biggest enforcers of those rules. I was in the canteen in work the other day and one woman was showing another photos of a party and she quite openly pointed at a photo and said, 'Is that her, the slut? you'd know by the look of her'. I just have never heard men say similar, perhaps I keep quite polite male company. I've seen men in similar situations say that a certain woman was sexy, and be complimentary, but slut shaming seems to be a majority female pursuit.

There are theories on that that the promiscuous ladies are shamed by other women as they are devaluing the power of sex. I believe it's subconcious on the shamers behalf?

valoren

Here's an idea for the marketing department in Gillette.

A chronological montage type ad.

1. It's the 1970's, a 35 year old man is shaving at a wash basin using an old school Gillette razor.
Cut to

2. He is slightly older but again at the same basin shaving per usual, with a newer blade. (We innovate). His 4 year old daughter is watching him shaving with curiosity. Cut to him showing and letting her shave his face. (Our blades are safe to use)
Cut to

3. His daughter, now a teenager, shaving her leg with her dad's 'Mach 3' razor and shaving cream.
Her dad, now almost 50, noticing her doing this and then cut to him giving her a women's specific Gillette razor. (we have razors for women too)
Cut to

4. The dad, now an elderly man, getting shaved with a Fusion blade by his now middle aged daughter. It is implied that he can't shave himself anymore. The position and angles matching exactly to the first time he showed her how to when she was 4. (he can't use them but he can still trust them)

End with "Gillette. The best that we can get".

Dollar Shave in the US took a big bite of P&G's razor sales. They are a new company. The ad above would provide the impression that Gillette has been around longer, it has the longevity, brand loyalty with a nice message of a father bonding with his daughter.

freshpopcorn

Mrsmum wrote: »

It's not about what you or I or anyone as individuals would allow. In fairness most of us don't actually notice what other random people are up to and it's not imo about policing other people. It's about putting the message into the ether that this is not necessarily a good idea or 'cool' and can be quite unpleasant to the object of your desire, so that we all ourselves breathe in that message and change our ways.

Back along someone said they know lots of people that met in the street ? Shall I tell you how it actually often goes. Randomer walks along beside you on the street, you nicely try and get rid, he takes your niceness as this is good banter and he might be in here. Eventually you tell him some version of get lost and then the abuse starts.

What's the difference between being approached in a street over a night club/bar?
If you say No to somebody and they turn abusive they are there a tool.

BrokenArrows

Still waters wrote: »

Why does it show one guy actively stopping another from pursuing a woman as she walks past ? Isn't that how we've come so far as a species, are men not supposed to actively pursue women in what is basically the desire to get laid, When did it become so wrong for men to approach women, how does she know when a potential partner is interested if the guy can't even approach her. Men should know when to back off but shouldn't he at least get the chance to try and make an impression

Well thats the catch 22 situation of how men are being asked to act.

Girls complain when they get hit on in a bar.
Girls complain when they dont get hit on in a bar.
Girls complain when men dont make the first move.
Girls complain when men are hitting on them.


Its the current problem with progressive equality. Nobody knows where they stand in society.

In the world where men worked, women worked at home, men made the first move. Simple.

Now everyone does everything and its complicated and messy and thats just the way it is.

However there is a difference between hitting on a girl in a bar and being a creep who doesnt take hint at the girl not being interested.

Feisar

LeinsterDub wrote: »

It's policed by society, men as still legends , women sluts for the same on night stand . The use of tinder seems to be changing that however.

Tinder isn't changing it though, it just gives females a discreet option. The mindsets have not changed.

banie01

It doesn't matter if you are an estrogen or testosterone dominant gender of your choosing....
What does matter is not being a cúnt!
So rather than stick a label on everything and everyone...
Just be less Cúnty!

If such a basic concept of morality needs to be explained by a corporation as a public service, their target demographic has much bigger problems IMO

Gillette's attempt to draw a line between beards = bad in the "subtext" (if it can even be called that) is laughable tho....

cgcsb

lbc2019 wrote: »

That’s grasping at straws.

Women - put up with it
Men- do what ever you want

Seems to be your message

No it's Women and Men do whatever you want. You just don't seem to read very well.

cgcsb

Feisar wrote: »

There are theories on that that the promiscuous ladies are shamed by other women as they are devaluing the power of sex. I believe it's subconcious on the shamers behalf?

Perhaps, my opinion on the topic was based on observation rather than any academic thesis. I have a female friend who tells me things that she'd never say to her female friends for fear of judgement.

Babooshka

banie01 wrote: »

It doesn't matter if you are an estrogen or testosterone dominant gender of your choosing....
What does matter is not being a cúnt!
So rather than stick a label on everything and everyone...
Just be less Cúnty!

If such a basic concept of morality needs to be explained by a corporation as a public service, their target demographic has much bigger problems IMO

Gillette's attempt to draw a line between beards = bad in the "subtext" (if it can even be called that) is laughable tho....

I would love to be in advertising and do stuff like this....Gilette, just be less cunty....it would sell a lot more razors and crack people up laughing, why oh why don't more advertising companies do this.

lbc2019

cgcsb wrote: »

lbc2019 wrote: »

That’s grasping at straws.

Women - put up with it
Men- do what ever you want

Seems to be your message

No it's Women and Men do whatever you want. You just don't seem to read very well.

I read very well- it’s the double standards from you in don’t get

Men and women - do what you want - consentually - would be my message

And respect a no!

Feisar

cgcsb wrote: »

Perhaps, my opinion on the topic was based on observation rather than any academic thesis. I have a female friend who tells me things that she'd never say to her female friends for fear of judgement.

Sorry, I may have overstated what I read, it was hardly some peer reviewed document, hell it might have been youtube.

NSAman

tedpan wrote: »

Any publicity is good publicity, especially if you're Gillette. It's not going to stop me buying razors, blades and foam from them. It's just another way to get into people's heads...

Pissed me off enough that I didn’t buy their gel this morning....it’s having it’s desired effect.

Ush1

lbc2019 wrote: »

I read very well- it’s the double standards from you in don’t get

Men and women - do what you want - consentually - would be my message

And respect a no!

Nobody has argued otherwise?

bcklschaps

littlevillage wrote: »

Lets get this trending on Twitter and see if there is a sheepish re-edit of this propaganda advert.

https://twitter.com/hashtag/BoycottGillette?src=hash

I don't use Gillette, but can't stand PC woke feminist rubbish.

Will happily support a Boycott of Gillete and P&G products in general while i am at it.

Ariel, Lenor, Crest, Oral-B, Pampers ... that'll teach them to show disrespect to the meat-and-two-veg owners :rolleyes:

Plopsu

El CabaIIo wrote: »

Honestly, I don't get it. The US is a pretty fooked up and divided place right now. I don't get why the Irish people are following suit in the identity politics bollix and getting offended or highly invested in things happening in America. Nobody looks at North Korea and gets personally insulted at the propaganda ad campaigns, they just go that's some messed up bunch of crackpots and that's it.

Open up facebook or any other form of social media these days and all it's full of the most obscure left vs right news stories. An example I seen lately went something like random unamed college official says tall men asking out short women could constitute sexual misconduct and that gets thousands of retweets and shares.

I seriously can't understand how people take this stuff seriously like it's some major reflection on society as a whole no matter what angle they are coming from and you'll 100's of these similar miniscule and absurd stories from both left and right. If some randomer was on the street in Dublin shouting out these thoughts from the top of wooden box, everyone would just ignore him for the crackpot he is but these things seem to gain traction on social media. And what's even more absurd is the people who are against it are the very people who draw attention to it thus creating another loop of ever growing polarisation and absurd reactions from the other side until everyone is calling each other nazi's and snowflakes all because one random unamed person said something ridiculous.

It's some of the most bizarre stuff I've ever seen.

There is a difference in that the guy on the wooden box is unlikely to have any significant effect. The gender nonsense is steadily seeping out of the US. Best time to speak up is now, surely.

LeinsterDub

Feisar wrote: »

Tinder isn't changing it though, it just gives females a discreet option. The mindsets have not changed.

Perhaps.

oneilla

worded wrote: »

They would have men shaving their legs if they could

Wasn't it Gillette that started marketing of razors to women?

Tacitus Kilgore

Excellent advertisement.

Gets ALL the folk talking about the brand.



As for the content - meh, I'll outrage about something else it's a bit too boring...

Rory28

valoren wrote: »

Here's an idea for the marketing department in Gillette.

A chronological montage type ad.

.....

End with "Gillette. The best that we can get".

This is a really good idea for an ad. Not as controversial tho.

Cienciano

Still waters wrote: »

Why does it show one guy actively stopping another from pursuing a woman as she walks past ? Isn't that how we've come so far as a species, are men not supposed to actively pursue women in what is basically the desire to get laid, When did it become so wrong for men to approach women, how does she know when a potential partner is interested if the guy can't even approach her. Men should know when to back off but shouldn't he at least get the chance to try and make an impression

It hasn't. This is an ad to sell razor blades. This isn't the law.

Ninthlife wrote: »

I woupdnt be surprised if their tagline of 'the best a man can get' is changed to the best an individual can get

Be terrible if we upset soneone sonewhere by targeting a male shaving product to its target audience of men

Hopefully Tampax follow suit

And a lot of people are upset over this ad. It's the usual subset of people who are always upset over this shít and accuse everyone else of being snowflakes. This is an ad that would have been seen by nobody and has gone viral. Job done Gillette.

Feisar

LeinsterDub wrote: »

Perhaps.

Well it's just an opinion, I ain't flat out on tinder these days, marraige tends to do that to a lad!

Babooshka

oneilla wrote: »

Wasn't it Gillette that started marketing of razors to women?

Yes razor companies targeted women during the war as they were losing sales as the men were away. The moral of the story is, no company cares so long as they're selling. I can think of better reasons to boycott a company, take Bayer for example who knowingly sold bad medicine in the 80's that gave HIV to Japanese and Malaysian people. Now there's a good reason not to buy Alka Selzter.

Dyr

Tacitus Kilgore wrote: »

Excellent advertisement.

Gets ALL the folk talking about the brand.



As for the content - meh, I'll outrage about something else it's a bit too boring...

I think marketing depts are slowly learning that hate clicks dont help their brand

Although driving men away from crap like Gilette is a public service.

freshpopcorn

oneilla wrote: »

Wasn't it Gillette that started marketing of razors to women?

From what I know yes and they charged them more because they were pink!

Gravelly

seamus wrote: »

Realistically the people who get worked up about this so-called "attack on men" are only one step removed from the same psychopath who kidnapped that 13 year old girl and kept her trapped for months.

Only halfway through January and we already have a strong contender for most Hyperbolic Post Of 2019

worded

I love a good bum on a woman it makes my day

https://youtu.be/bEkKwYUDPwY

batgoat

Bambi wrote: »

I think marketing depts are slowly learning that hate clicks dont help their brand

Although driving men away from crap like Gilette is a public service.

Realistically I don't think anyone is going to stop buying Gilette because of the ad and it's good for their brand socially speaking which is what matters. Similar things were said about Kaepernick getting the Nike deal and the reality was that it actually increased Nike's share value.

Doubt you'll get that with Gilette because they have a monopoly on razors effectively. (even if they are pretty crap razors) So it's more a positive effect for the brand name as the perpetually outraged are a pretty small group overall.

Cockford Ollie

I'm surprised they didn't throw in references to trans, gender fluid non binary bull**** too.