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DS Automobiles launches the DS7 Crossback

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Comments

  • #52
    Arthur Daley
    Registered Users, Registered Users 2 Posts: 4,476 ✭✭✭Arthur Daley


    DS sells almost as many cars as Lexus does throughout Europe. Ok, obviously Lexus has a big presence in the US market and elsewhere as well, but in Europe DS is as viable as Lexus is currently. They both sell about 60% of the volume Alfa or Jaguar have, and that is probably the level they will be for some time, but it is not the case that DS are not up and running in wider European market.

    The DS7 has been on sale in left hand drive since 2017, and last year it sold 18,500 vs one of it's main rivals the Jag E pace which sold nearly 28,000. The BMW X1 has a lot of volume amazingly enough at 111,000, it actually outsold the 3 series and the 5 series and almost as much as the Audi A4.

    18,500 units means the DS7 outsold the Tesla Model S or Alfa Romeo Giulia:( for example.
    If the DS 7 can now pick up say 5,000 units in the RHD market in the UK, it will be a reasonable success and about as viable as the E pace is to Jaguar. And they will look to sell a few here while they are at it.


  • #53
    grogi
    Registered Users, Registered Users 2 Posts: 8,615 ✭✭✭grogi


    Arthur Daley wrote: »
    If the DS 7 can now pick up say 5,000 units in the RHD market in the UK, it will be a reasonable success and about as viable as the E pace is to Jaguar. And they will look to sell a few here while they are at it.

    True. It is also a high margin car (R&D costs are low because it shares so much with its siblings). So even 5000 units bring hefty profit to the books...


  • #54
    [Deleted User]
    Posts: 0 ✭✭✭ [Deleted User]


    Saw one of these live this morning. It's a really handsome looking motor that stands out from the crowd. It looks way more expensive than the 3008/Grandland X both of which are very decent looking vehicles as well.


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