Smile direct NBC news

Grab All Association

https://www.nbcnews.com/nightly-news/video/smiledirectclub-promises-easy-teeth-straightening-some-patients-report-painful-problems-78711877966

A number of patients complaining about Smile Direct in the USA. They’ve been operating here in Ireland since last year. I’m not trying to put people off using this service, but this report hasn’t reached Europe yet and I think people should research companies like this. Apparently their chief dentist is at risk of being struck off in California

https://www.marketwatch.com/story/smiledirectclub-hits-back-at-media-reports-that-say-its-chief-dentist-is-at-risk-of-losing-license-2020-02-20

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Unfortunately the law in Ireland regarding dentistry is very outdated. Despite a new dental act being tabled for 20 years we are still operating on 1980's legislation. The law has not caught up with the technology. Thanks for posting this.

bureau2009

I hope the dental profession, relevant professional bodies and the Dental Council will speak out strongly about this "service".

Oral Surgeon

bureau2009 wrote: »

I hope the dental profession, relevant professional bodies and the Dental Council will speak out strongly about this "service".

Whenever we do, we are accused of protecting our market rather than our patients!

bureau2009

Oral Surgeon wrote: »

Whenever we do, we are accused of protecting our market rather than our patients!

Sadly that may be the case.

But I am so appalled by this offering of DIY "orthodontics" that I hope as much information as possible gets out to an unsuspecting public.

Oral Surgeon

bureau2009 wrote: »

Sadly that may be the case.

But I am so appalled by this offering of DIY "orthodontics" that I hope as much information as possible gets out to an unsuspecting public.

There's plenty of crap out there and glossy marketing and advertising will win over the target market everytime. Why would you spend thousands on x when you can have y for €99/month....!

Here's another one....
http://www.snaponsmile.com/

IMO influencers & bloggers have a lot to answer for here..... They get it for free or get paid to say that it's awesome....

I personally know of two cases where a patient had good treatment in one good reputable clinic and later got paid to shill another clinic and say that their treatment was theirs.....