New Alternative News Channel "GB News" chaired by Andrew Neil launching - read OP before posting

L1011 · 03-12-2021 1:36pm

I seem to remember a "look! there's new advertisers" distraction post (the details of these new advertisers were never provided) a week or so ago, and yet now we're being told that having advertisers at this stage is pointless.

The amount of U-turns on this thread would make Johnson look normal.

03-12-2021 1:47pm

https://www.boards.ie/discussion/comment/118262599#Comment_118262599

It's financially pointless, because it won't generate any significant revenue until TV channel viewers rise.

It's only significance, if you could call it that, is that it fills the gaps between breaks / programs; to make it more legitimate looking etc. That said, they did have new ads the other week, but they've not been repeated as far as I've seen anyway.

L1011 · 03-12-2021 1:48pm

https://www.boards.ie/discussion/comment/118262666#Comment_118262666

The entire operation is financially pointless. It will never cover its costs let alone make money.

I'm sure you'll be on here celebrating whenever they manage to find another advertiser, regardless of what you're saying now.

ancapailldorcha · 03-12-2021 1:52pm

https://www.boards.ie/discussion/comment/118262529#Comment_118262529

We were always at war with Eastasia...

Of course it had ads but nobody was watching so companies decided to stop burning their money. The narrative is now being rewritten to make it look as if a new channel dependent on ad revenue actually having ads is a bad thing.

03-12-2021 1:56pm

The mental gymnastics is quite astonishing really.....EH, you are tying yourself up in knots trying to paint as positive a picture as possible, whether that's actually true or not. It's almost Comical Ali levels of bluster at this stage.

Not that long ago you were championing the fact that they had a load of new adverts and advertisers, all new ones which you had never seen before but, when pressed, couldn't remember what products or even companies were being advertised. This was a sure sign that the station was on the up, and evidence that it was no longer doomed to fail.

Now you're claiming adverts are pointless? Does this mean it IS doomed to fail?

I thought you wanted more ads?

Weren't you hopeful that the number of advertisers would increase, less than a month ago?

What has changed since then? Oh right, there aren't any ads these days, so apparently they're pointless and that's what we always wanted/predicted/expected....after all, we were ALWAYS at war with Eurasia.

Your outlook and spin on everything to do with the station is not based in reality and changes on a whim, depending on the current climate. If X is happening, then you're quick to say that X is actually a positive and good for the station. Then when Y happens, that's actually a positive and X was never really all that good anyway.....oh wait, we're back to X happening and didn't I always say X was a positive?

Your argument is in the gutter.

pjohnson · 03-12-2021 1:56pm

https://www.boards.ie/discussion/comment/118262505#Comment_118262505

"Cancel culture types" like the GBNews fanatics that cancelled Harri?

03-12-2021 1:58pm

https://www.boards.ie/discussion/comment/118262672#Comment_118262672

You aren't involved in the business or finance team, yet you speak with certainty on matters about which you have no evidence.

The bias against the channel is so extreme that people are willing to make up conclusions without a shred of inside knowledge or evidence - just so they can all cosily agree with one another.

Once upon a time, it was argued the channel wouldn't make 6-months - proven wrong.
Once upon a time, it was argued no experienced presenter would move to GB News after the "shambles" launch - proven wrong.
Once upon a time, it was argued that social media was irrelevant to the income potential of a TV channel - proven wrong.
Once upon a time, it was argued that "nobody watches GB News" - proven wrong (18 million YouTube hits per month + 1.8 million TV channel viewers; 76 million YouTube views; 1 billion social media hits; 317,000 YouTube subscribers; burgeoning youth wing on TikTok).

When we review the predictions of said posters, all their predictions have proven wrong. The only thing they guessed right was that Andrew Neil was going to leave - and even then, they had a 50:50 chance of being right.

Whereas consistently I have been shown to be right.

And I will again, on this front, predict that the channel will be here for many years to come and, yes, it will generate a substantial profit - with advertising, at the appropriate moment.

Quin_Dub · 03-12-2021 2:00pm

A quick look at YouTube would suggest that the Trump Interview has topped out in terms of interest

The 2 Copies of the Interview available on YT have a cumulative total of just over 200k along with another 25/30k or views from the multitude of shorter clips they have extracted. That's up from about 150k the day after the interview.

So all in after 2+ days they have made about $1000 from the Trump Interview as YT is the only source of revenue for it because "TV Advertising is pointless" apparently.

Neither clip has made it into the Top 50 GB News clips yet - Which mostly seem to be Neil Oliver whinging (certainly he's most of the top 20)

Their most popular video is 7 days old and has 1M views (the same as it had 2 days ago) which based on the title is a thinly veiled Anti-Vax screed (I'm not watching it) and the comments are all in that vein also.

The term damp squib comes to mind for the impact the Trump interview is having for GB News.

03-12-2021 2:03pm

https://www.boards.ie/discussion/comment/118262749#Comment_118262749

And even with the might of Good Morning Britain and Piers Morgan, they amassed 650,000 views on their Trump interview (and that was when Trump was relevant).

From this angle, we can see that GB News YouTube views for their Trump interview is very respectable in comparison.

L1011 · 03-12-2021 2:08pm

https://www.boards.ie/discussion/comment/118262735#Comment_118262735

How do you propose it does something that Sky and ITN/ITV proved entirely unable to do in the UK, when it specifically targets a niche audience?

You only think you haven't been proven wrong again and again and again as you redefine, deflect and ignore when this is pointed out to you

pjohnson · 03-12-2021 2:08pm

https://www.boards.ie/discussion/comment/118262749#Comment_118262749

Yep. The whole 18m watchers on youtube shtick is just for the utterly naive to lap up. I'm amazed anyone could fall for that.

I'm genuinely surprised the Trump market has evaporated so quickly. I thought he had more diehard followers.

03-12-2021 2:09pm

https://www.boards.ie/discussion/comment/118262690#Comment_118262690

You posted while I was typing, but .....SNAP!

Edit: I now see we've changed the rhetoric from "It's pointless" to "It's FINANCIALLY pointless".

Quelle surprise!

Penn · 03-12-2021 2:19pm

Folks, I think you're all missing the point eskimohunt is making.

They had ads, but cancel culture made their advertisers pull the ads, but they don't want ads anyway because it'd be pointless this early, except to fill their ad breaks which they still have to give them an air of legitimacy, and they had new ads a few weeks ago even though they don't need ads, but when they have more viewers they will have more advertisers even though they won't really need them then because they're financially stable without many ads now but also they don't need ads.

I mean it just couldn't be any simpler. And also, Youtube views, which aren't relevant but also extremely relevant.

Quin_Dub · 03-12-2021 2:24pm

https://www.boards.ie/discussion/comment/118262767#Comment_118262767

Spin spin spin - GMB would have had multiple millions watch the actual interview on their actual TV Channel, whereas GB News barely made a ripple. Also they would have made actual money because they were able to sell advertising

An extra 30/40k viewers for 1 hour in 1 week isn't going to change anything for the overall trend for GB News.

They are losing money hand over fist and all of the performance markers are moving in the wrong direction.

Start-ups all take time to turn a profit , that's a given - sometimes because they are still growing the business, other times because they are investing heavily in the business so costs outweigh incomes.

Neither of those apply to GB News , they are just losing money and not growing.

Even if their YouTube channel was ten times bigger than it is they still wouldn't be making enough money to cover their costs.

As I said in one of my first posts in this thread back in June - GB News exists at the whims of their financial backers , the second they are no longer prepared to flush wads of cash down the toilet , the channel is done.

How long before that day arrives is anyones guess - Could be days, weeks, months or even years.

But they will never be a significant media force in the UK and they will never be profitable - Those are just to cold hard facts.

Timberrrrrrrr · 03-12-2021 2:37pm

https://www.boards.ie/discussion/comment/118261675#Comment_118261675

I was on a train journey so bit the bullet to kill time.

It was a 30 minute "interview" that they split into 2 halves, they had other guests on chatting with Farage telling him what a great job he had done and then he made the mistake of having a chap on (his name escapes me) to talk about wind farms and sustainable energy.

The man proceeded to take Farages BS and feed it back to him one spoonful at a time, Farage looked extremely uncomfortable at the end of it and quickly shut the discussion down.

Farage usually posts these little chats on his twitter feed but this one seems to have been left out, I wonder why? 🤣

During the full 2 hour segment there was not a single advert for a single product or service, every ad break was filled with GBEEBIES presenters hawking thier own shows and telling everyone how great the station is.

If I'm honest it was quite pathetic to see.

Timberrrrrrrr · 03-12-2021 2:40pm

https://www.boards.ie/discussion/comment/118261839#Comment_118261839

And even thier ads were not shown during the 2 hour segment, make of that what you will. For some reason EH keeps skipping over the question as to why there were no paying ads, maybe he is embarrassed by it all? 🤷‍♂️

Penn · 03-12-2021 2:47pm

Also, don't know if it's been mentioned here, but Farage's Anti-Cancel Culture Conference has been cancelled. Was due to feature Laurence Fox, ex-Trump aide Jason Miller, and Ben Carson (who was in Trump's cabinet).

Cancelled partly due to Covid and rules on isolation after entering the UK, but also being reported out of 3,000 seats, they'd only sold about 400 tickets so far.

So at least there'll be about 400 extra viewers available for GB News that night.

ohnonotgmail · 03-12-2021 2:50pm

https://www.boards.ie/discussion/comment/118262767#Comment_118262767

How many TV viewers did the GMB interview get?

ancapailldorcha · 03-12-2021 3:05pm

https://www.boards.ie/discussion/comment/118262505#Comment_118262505

Can you prove either of these? I doubt it but I think it's important that I at least ask.

techman1 · 03-12-2021 3:16pm

https://www.boards.ie/discussion/comment/118262529#Comment_118262529

But it's not gb news you need to ask about adverts, it's the company's supposedly boycotting them now. Obviously these companies are afraid of incurring the wrath of the cancel brigade. Because gbnews still has a low audience share there is no point in these companies risking annoying these people, therefore it's easier for them just to stay away from it. However as the audience share climbs as it undoubtedly will well then companies are going to advertise with them , probably not the big corporations because they are scared stiff of left wing mob, but smaller companies that have more to gain from advertising to this audience and who don't sell much merchandise to the riff raff anyway, so Nike gear and Burberry will never be advertising with them

Penn · 03-12-2021 3:19pm

https://www.boards.ie/discussion/comment/118263185#Comment_118263185

In fairness, I think the likes of Stop Funding Hate and Led By Donkeys have brought it to companies' attention that their ads were being shown on GB News (as these companies ads are normally sold in a package across various channels and so wouldn't have chosen to advertise on GB News).

However, "boycott campaign" is too strong a term to use. Most of the companies just cancelled their ads with very little pushback or attention being brought to it, but after the first few weeks of GB News likely realised they didn't want their products to be advertised on it.

ohnonotgmail · 03-12-2021 3:29pm

https://www.boards.ie/discussion/comment/118263268#Comment_118263268

what wrath? you mean people deciding to not buy their products because they advertise on GBNews? that sounds like capitalism to me. I am surprised you are opposed to it.

Strazdas · 03-12-2021 3:40pm

https://www.boards.ie/discussion/comment/118263268#Comment_118263268

You sound surprised that companies would not want to be associated with anything controversial or divisive. They don't necessarily base their decisions on fear of 'cancel brigades' or 'left wing mobs'. They put a huge amount of thought into both marketing and advertising : anything that attracts controversy or negativity such as GB News and Farage is immediately going to be a red flag for them. They want their brand to be associated with positivity in their potential consumers' mind.

ancapailldorcha · 03-12-2021 3:54pm

https://www.boards.ie/discussion/comment/118263282#Comment_118263282

Neither of those groups are big enough to have much, if any influence IMO. EH has claimed that the channel had no ads and it clearly did. It seems much more likely that they just dropped the channel due to a non-existent viewer base and EH is playing the cancel culture card yet again.

AllForIt · 03-12-2021 5:06pm

https://www.boards.ie/discussion/comment/118263443#Comment_118263443

That makes sense, rather than they're taking some moral high ground position.

Quin_Dub · 03-12-2021 5:13pm

https://www.boards.ie/discussion/comment/118263904#Comment_118263904

Exactly - They aren't advertising with GB News because it would be a waste of money not because of any supposed "boycotts"

Ad budgets are tight at the best of times , even more so in Covid times - Why spend money for advertising on a TV channel that almost no one watches?

The £200/£300 for a slot during the Farage show on GB News could be spent on Dave for a re-run of QI - This link shows that a QI re-run on Dave has nearly 300,000 viewers on average compared to Farages recent all time record of 208k.

It's the simplest financial decision an ad buyer will ever make.

That's why there are no Adverts on GB News , no big mystery.

Tony EH · 03-12-2021 6:38pm

https://www.boards.ie/discussion/comment/118263044#Comment_118263044

The grift isn't a lucrative a some seem to have believed.

Tony EH · 03-12-2021 6:40pm

https://www.boards.ie/discussion/comment/118263282#Comment_118263282

Why would any company piss away money trying to hock their wares on a channel that nobody's watching?

Timberrrrrrrr · 03-12-2021 6:41pm

https://www.boards.ie/discussion/comment/118263268#Comment_118263268

"Nike gear and Burberry will never be advertising with them"

That's exactly the gear that the low IQ regular viewers of GBEEBIES wear.

Weepsie · 03-12-2021 7:07pm

https://www.boards.ie/discussion/comment/118262287#Comment_118262287

You're lying again. They estimate a max of 774 k (in euros ) and anything between 45k and 774k.

L1011 · 03-12-2021 7:25pm

https://www.boards.ie/discussion/comment/118263945#Comment_118263945

That larger Dave audience is going to be more representative of the country too.

Niche interest audiences get ads for their niche.

Timberrrrrrrr · 03-12-2021 7:45pm

https://www.boards.ie/discussion/comment/118262505#Comment_118262505

Hold on, you recently told us that they had git new advertisers, you said you had seen these "new ads" with your own eyes, ok you couldn't remember a single one but you claimed they were there, why were none of these "new" adverts shown during the Farage/Trump love fest?

03-12-2021 8:01pm

https://www.boards.ie/discussion/comment/118264975#Comment_118264975

The ads I saw were from several weeks ago, that's why.

Things have since reverted back to normal, with GB News program ads shown between breaks etc.

Timberrrrrrrr · 03-12-2021 8:17pm

https://www.boards.ie/discussion/comment/118265059#Comment_118265059

The ads you can't remember, why no ads during what was thier biggest night ever? Back to normal as in zero advertising revenue?

03-12-2021 8:20pm

https://www.boards.ie/discussion/comment/118265144#Comment_118265144

You'll have to email the advertising wing of GB News, as I don't have any inside knowledge on the answer.

Timberrrrrrrr · 03-12-2021 9:13pm

https://www.boards.ie/discussion/comment/118265162#Comment_118265162

Or we can just make our own conclusions that there are no ads on GBEEBIES because no one is willing to waste money on a dying TV station.

04-12-2021 9:07pm

Theres Quite a few ad's on Russia today from mainstream UK and worldwide brands and I should imagine the RT audience is also tiny

ohnonotgmail · 06-12-2021 11:16am

https://www.boards.ie/discussion/comment/118264816#Comment_118264816

probably a higher average IQ as well.

Shield · 06-12-2021 12:18pm

Andrew Neil arguing with Right Said Fred on Twitter last night perfectly encapsulates 2021.

breezy1985 · 06-12-2021 1:52pm

https://www.boards.ie/discussion/comment/118276640#Comment_118276640

So funny it hurts 😃

06-12-2021 8:31pm

Nigel Farage is back tonight after his break in Florida last week, no more Mark Steyn thankfully!

On Talking Pints tonight, it's the boxer Duke McKenzie.

Farage just released the video footage of Jacob Rees Mogg in the House of Commons this morning of Mogg talking about appearing on Talking Pints with Farage on GB News. There you go, who'd have thought GB News and Talking Pints would make it into Hansard.

Timberrrrrrrr · 06-12-2021 8:53pm

https://www.boards.ie/discussion/comment/118279685#Comment_118279685

Why wouldn't he release it? He's a narcissistic gòbshìte who loves to stroke his own ego, as if anyone other than him gives a shìte that JRM mentioned him, you really are coming across as sad now, not sure who is craving attention more, you or Farage 🙄

06-12-2021 8:56pm

https://www.boards.ie/discussion/comment/118279841#Comment_118279841

Well, to be honest, even I was surprised that Mogg was promoting GB News in the House of Commons.

Timberrrrrrrr · 06-12-2021 9:12pm

https://www.boards.ie/discussion/comment/118279851#Comment_118279851

You don't even talk about GBnews anymore you just come.in here 4 days a week to fawn over farage, it's sad.

06-12-2021 9:39pm

https://www.boards.ie/discussion/comment/118279950#Comment_118279950

Farage is the highest rated show for GB News, perhaps that's why. I understand that Farage isn't your political cup of tea, but he is to many others - including those Red Wall voters that opted for Johnson and the Conservatives.