So "X" - nothing to see here. Elon's in control - Part XXX

Elon's big brain is working (unpaid) overtime.

https://twitter.com/Reuters/status/1683680248146063360

VinLieger

This is fantastic, hes such a child that actually thought simply owning the domain was enough to do this, I'd love to be in the rooms when he's shouting about who should have checked this all and he's told he fired those teams.

He should probably go see a doctor. He's getting more bizarre as the weeks go on.

AndrewJRenko

https://www.boards.ie/discussion/comment/120890695#Comment_120890695

You can’t just make a claim like that without producing supporting evidence with relevant examples.

Latest episode of The x Fails has dropped.

https://sfba.social/%40alank/110771082277793577

Kevrano

https://www.boards.ie/discussion/comment/120892549#Comment_120892549

it feels like there are people at his other enterprises that contain his impulsive behaviour and prevent him doing any damage. But at Twitter, that doesn’t happen. Was the X rebrand actually planned I wonder? It’s like he only decided to do it on Saturday.

pixelburp

https://www.boards.ie/discussion/comment/120892549#Comment_120892549

I'm a bit confused how 2 corporations can already have the same IP for X without each other facing off legally: so why would Twitter face any if Microsoft and Meta haven't already served each other papers?

Having learned of Musk's prior attempts at x.com ... is it a stretch to speculate this is all just a vanity project and big F You to Peter Thiel for rebuffing the PayPal rename all those decades ago? Not like there isn't anecdotal evidence towards how petty and insecure billionaire men are.

Kevrano

https://www.boards.ie/discussion/comment/120892569#Comment_120892569

I suspect that neither corporation has actually used it in competing industries, so no legal wrangling yet.

On your second point, I had the same thought. Even though I still feel he decided to action the change over the weekend, he is childish enough to make the change because he wasn’t allowed to decades previously.

For Forks Sake

https://www.boards.ie/discussion/comment/120892569#Comment_120892569

Roughly speaking, I believe Microsoft's pertains to gaming (Xbox) and Metas is for social media so they wouldn't really be encountering each other.

On the other hand if Elmo even attempts to enter either sector without copyright they'll both lawyer up in record time you would imagine

francois

Heh

SuperBowserWorld

But Y ?

Penn

https://www.boards.ie/discussion/comment/120891996#Comment_120891996

I'd say he's almost definitely wanted to rebrand as X for a while and there were likely some internal discussions about it.

And then he announced, on a weekend, on a whim, that they were going ahead with it. And now they're all scrambling to make it work.

A brand change can be done, but usually it's done almost instantanously; you announce a date when it's going to happen to make people aware of it and build up hype, then on that date, everything switches over to the new branding. All the pieces were already in place, everything lined up, then like a click of your fingers it goes live.

Now there are headless chickens running around Twitter HQ shouting "What did he say he wanted tweets to be? X's? Xeets? F*ck it just put something down.... What do you mean he wants videos to be called Xvideos? THAT'S A PORN SITE!.... He's removing the logo from outside the building? Did he get a permit? F*ck now the sign just says 'ITTER'! When did he say he wants us to do banking? We can't do banking.... HE'S ALREADY PUT US BILLIONS IN DEBT!"

seamusk84

I’m assuming this is some kind of weird bluff or publicity stunt.

Getting rid of the Twitter name can only be described as corporate suicide.

pjohnson

https://www.boards.ie/discussion/comment/120892568#Comment_120892568

Yep. Those people at the other companies played a blinder keeping him distracted enough not to ruin everything if left unminded.

A barely passing Leaving Cert business student would still be expected to avoid most of the moronic pitfulls Musky has leapt into.

pixelburp

https://www.boards.ie/discussion/comment/120892654#Comment_120892654

The company's already drowning in debt it needs to reduce from the acquisition; the rebrand appears to be wholesale and including the physical property; and seems this isn't the first time Musk tried to rebrand his company t X.com ... so by all accounts it appears to be a genuine move.

Who knows, maybe Twitter is embedded enough in the zeitgeist that such a drastic change to one of the world's most recognisable brands ... but ehhh. Yeesh. Can't complain I suppose: a world without Twitter would be a better one indeed.

Boggles

It's obvious now, he is purposely trying to kill the platform.

Bloody genius.

amacca

I just heard on the radio one of his kids is called Xaea12??? Referred to as X for short...I'm not sure if it was a pisstake or not.

Maybe he's going or has gone full Howard Hughes.

Penn

https://www.boards.ie/discussion/comment/120892807#Comment_120892807

It's spelled X Æ A-12 and is absolutely true. Elon's X-wife and mother of the child explained the meaning on Twitter

"The first “X” is a reference to the unknown variable commonly used in mathematical sums.

“Æ”, which comes next, is the Elven spelling of AI, which is shorthand for artificial intelligence and translates to “love” in several languages such as Mandarin and Japanese.

Next in the name is “A-12”, which Grimes explains is a precursor to the aircraft SR-17, which she and Musk love because it is “great in battle but non-violent”.

“No weapons, no defenses, just speed,” she adds.

The A in ”A-12” is also short for Archangel, which Grimes says is her favourite song. However, it isn’t clear which song titled “Archangel” the singer is referring to."

https://uk.style.yahoo.com/x-12-meaning-behind-elon-192719422.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmllLw&guce_referrer_sig=AQAAADZR-vkbELYr8C0phduKxDMD-xEkcRO8eg3G1T5u6RrPcf2NSI9idGIY2gl3UdFrdrCnYNetZbxGsoztkTDAiSpVlR8uUk_tlNls2C4qo0GnsbdlA6k75Haoyj_BQyqtMux5p8p05ppn0kt1QWHFa4sFshq2_0NyOERKlAhVRST9

Larbre34

X marks the twat.

Furze99

Given some of Musk's apparent lack of sympathy for the plight of Ukrainians, I just surprised he didn't call it Z.

For Forks Sake

https://www.boards.ie/discussion/comment/120893061#Comment_120893061

https://twitter.com/Ukraine/status/1683418914812747776?t=jpD_DdJG5na0zcFan-AOuA&s=19

..

Quin_Dub

This is fake , but you can see how so many people think it's real - That's just how nonsensical it is to change the corporate brand.

Agent Coulson

TicTok has now added the ability to post text only TicToks

So they have now entered this market so I can see a very large majority of the billion or so TicTok users that used both Twitter and TicTock leaving X completely behind.

Flaneur OBrien

https://www.boards.ie/discussion/comment/120894103#Comment_120894103

A quick x-it indeed.

Quin_Dub

https://www.boards.ie/discussion/comment/120894103#Comment_120894103

A very different user-base , but yes another easy reason to ditch the shambles that is "X" .

pixelburp

https://www.boards.ie/discussion/comment/120894276#Comment_120894276

Different user-base, but also a critical one: IMO Facebook's user-base stalled precisely because for one reason or another, it failed to capture the younger demographics and they went off to use Snapchat or - latterly - TikTok.

TikTok already has "the yoof" somewhat sewn up, but given that's the demographic trends towards progressive social and political views the most; the increasingly toxic atmosphere of Twitter will only drive them further away.

Quin_Dub

https://www.boards.ie/discussion/comment/120894312#Comment_120894312

Fair point and agree with you on that.

Adding the text based posts function perhaps facilitates TikTok in capturing some of the older demographic that wouldn't want to be doing videos for the most part.

Penn

I wouldn't actually see Tiktok offering text-posts as any kind of reasonable threat to TwitterX. People are already able to do that by just having a pic/video of a wall and putting the text over the pic/video. It's also a lot harder to follow discussions/feeds etc.

Threads would be the main competitor to TwitterX. Once they get a dedicated Follwers tab going, a hell of a lot of people of various demographics would already be on Instagram/Facebook that Threads would likely be the easiest place for them to migrate to and find, and particularly given how many celebrities are already on Instagram, finding them and following them on Threads would be much easier than Tiktok.

Threads will likely never be anywhere as big as Twitter was, but I don't think anything will regardless. A lot of people would use the fall of TwitterX to reduce their social media stuff anyway, and others will migrate to various other places. But Threads would definitely be the one to pick up most of the TwitterX userbase when people jump ship.

Quin_Dub

https://www.boards.ie/discussion/comment/120894544#Comment_120894544

Depends on how it's implemented - You can put text up today by taking a screen shot of a block of text and uploading it , but that's clunky.

If it just becomes a "fill in this text box and post" it could work well.

Agree though about following the discussion in tiktok as it currently works.

Who knows to be honest what people will choose, other than the fact that Musk is doing everything he can to alienate a massive chunk of his user base.

nachouser

Less of a town square, more of a town hall.

Quin_Dub

https://www.boards.ie/discussion/comment/120894960#Comment_120894960

Leading to an alleyway that you don't really want to go down.

I assume that when they eventually start offering all this "everything" stuff users will be utterly bombarded with prompts to buy/subscribe etc. and probably will remove or extremely limit access to anyone not paying for access.

90%+ less users than they have today.

silliussoddius

https://www.boards.ie/discussion/comment/120892821#Comment_120892821

The one time Musk would have been the smartest person in the room.

GreeBo

If he wants his company to to be the single place that does everything then he clearly should have rebranded to :

Kevrano

https://www.boards.ie/discussion/comment/120894052#Comment_120894052

I shared that, assuming it was genuine. My apologies for not checking myself.

Kermit.de.frog

An anti-capitalist tries to set the record straight and it's without a doubt the best self own on X so far

https://twitter.com/Linku_PL/status/1683448558836412418

Penn

Great thread on Twitter explaining the history of Musk and his long quest for a financial service called x.com

https://twitter.com/garius/status/1683808576328937472?s=19

One Who Waits...

On the spur of the moment I almost closed my account on whatever the site's called today but realized that, amongst all the bile, there are a handful of positive accounts that I enjoy, so staying put for the moment.

Just like Trump, Musk's shenanigans have become very tiresome. The only 2 eegits I've ever blocked. No fan of Zuckerberg / Meta but Threads can't come soon enough and I hope it's good.

#TweXit

Kevrano

https://www.boards.ie/discussion/comment/120895794#Comment_120895794

It's a shame you can't read the other posts without signing in. If you go to his profile, you cannot see the above post 😏

nachouser

Also, as someone pointed out, the home icon is literally a bird house.

As roll-outs go, yeah, someone is going to be fired. If, that is, they weren't already fired months ago.

circadian

https://www.boards.ie/discussion/comment/120895841#Comment_120895841

Do yourself a favour and find your communities on Mastodon, Threads will inevitably become a cesspit of rage bait just like Facebook since that seems to be the only way for these massive social media organisations know how to generate revenue.

VinLieger

https://www.boards.ie/discussion/comment/120895895#Comment_120895895

Nobody will be fired, the rollout is going exactly as well as it could due to Space Karens random demands that must be immediately implemented. Yes in other more professionally run companies a brand change would be planned out and scoped for months in advance to identify and prep all the changes required to then be able to simple press a button and change everything everywhere all at once..... But that's not how Space Karen does things, sure he doesn't even have the copyright for his chosen logo let alone running a social media company using the name X.

Penn

https://www.boards.ie/discussion/comment/120895894#Comment_120895894

Apologies, you should be able to read it here

https://threadreaderapp.com/thread/1683808576328937472.html

blackwhite

https://www.boards.ie/discussion/comment/120896217#Comment_120896217

To be honest, how many things by now can be deceived by the following quote:

Advisors express concern over …………. as a brand. Elon loves it.

Daddy’s little rich boy isn’t used to having people around him say no. His past successes have been based on spotting someone else’s good idea, buying into it, and paying smarter people than him to run and develop them. When he takes the steering wheel, the other wheels inevitably fall off

riclad

Elon has shown contempt for workers of all kinds it's almost a full time job keeping up with the changes at twitter most of which seem designed to annoy it's most dedicated users .the software industry demands leadership diplomacy and some respect for workers as there's a high degree of competition between tech company's

Well, he bought one of the internet's most recognisable brands. In fact, it's even a verb. I've octogenarian relatives who don't have a smartphone who would be aware of Twitter's existence without knowing what it does. It's a huge brand.

He paid grossly over the odds for it, undermined everything that made it useful and interesting and then changed the enormously significant name to something completely bland, unrecognisable and just pointless.

Rebranding is a hugely sensitive and strategic thing that usually takes years never mind months to plan and would have to be justified due to something like a very tarnished brand or going a totally new direction.

Effectively he's just destroying all of Twitter's value. It was never worth 44 billion or whatever he paid, but it was worth quite a bit and what's left of it now? All the core people are gone. It had problems before, but they're now all amplified to the point that it's become utterly toxic and he's now scrapped its brand.

It's not some tiny little startup. It was one of the biggest brands online.

AndrewJRenko

Just when you think he’s hit the bottom

pjohnson

https://www.boards.ie/discussion/comment/120897084#Comment_120897084

Nah he's always stupid enough to do stupider.

Christy42

https://www.boards.ie/discussion/comment/120897084#Comment_120897084

Always phrased so he isn't ever making a point. Just "asking questions" because he just wants to stir the pot of conspiracies without ever wanting to defend them properly.

Quags

For all the moaning on this thread, you could all just close your account on Twitter/X if the changes done dont suit you!

It is not mandatory to have an account for you to survive in the world

crusd

https://www.boards.ie/discussion/comment/120897288#Comment_120897288

People aren't moaning about the changes, the are commenting that the changes have essentially torpedoed a well known brand for what looks like a porn brand. Essentially the same rabbit hole that Musk went down that saw him kicked out of Paypal

Akrasia

https://www.boards.ie/discussion/comment/120892488#Comment_120892488

There were probably a lot of people on teams and zoom meetings with raised eyebrows as others presented on a shared screen in the past few days