Beat 102 /103

Shan Doras

Do spin call the news "The story" anymore? Is the 5 word weather still a thing? If not, they too probably realize that their audience aren't teens and early 20s anymore

Chun the Unavoidable

https://www.boards.ie/discussion/comment/121968834#Comment_121968834

this is true, my lads are 24,23 and 19 what used to be the prime audience target for radio/tv. none of them listen to radio at all. myself and mrs chun listen to spin and we are in our 50s 😆. going by the breakfast show the interaction with the listenership goes way down when the schools are off which suggests to me that a lot of the listeners probably started out as 18 yr olds when spin started and have stuck with it and are now in their 30s with kids on the school run.

RoTelly

https://www.boards.ie/discussion/comment/121971948#Comment_121971948

Ha! My first real car could only tune to Spin and "This is the Story with Rory" followed by the same few songs every morning on the way to college, She's So Lovely and some Rihanna song.

nomoedoe

I was listening to Beat for the first time in a while today and they were really plugging “the beatfm summer cash machine” as bad as the presenters are on it they are worse now talking about the cash machine every half hour

end of the road

bauer took full control of the station very recently so that's why.

flazio

Still waiting to see if and when Bauer will amalgamate iRadio, Spin, Beat and Red into some sort of shared identity for programme sharing. If it weren't for the fact that Today FM, Newstalk and 98fm also use the brand, "Go Loud" would have been perfect.

ford fiesta

https://www.boards.ie/discussion/comment/122496815#Comment_122496815

Go Loud FM ?? yeah that sounds perfect alright😆

flazio

https://www.boards.ie/discussion/comment/122498359#Comment_122498359

That's not quite what I meant, let's say for example you wanted to play Mark McCabe's House Party across all the youth stations on Saturday night, you'd probably have to pre record all the links to each station "iRadios house party, Beat 102 103's House Party", etc. But if the youth stations had an encompassing brand, using the word "network" rather than "FM" it'd make syndicate shows much more in sync. "Coming up on Spin after 6, it's the Go Loud network House Party with Mark McCabe"

its_steve116

https://www.boards.ie/discussion/comment/122499180#Comment_122499180

Maybe just "The House Party" would make more sense.