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2fm - New schedule coming

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    #542
    L1011
    Registered Users Posts: 68,788 ✭✭✭✭L1011


    https://www.boards.ie/discussion/comment/122384671#Comment_122384671

    There was also no music streaming, no youtube to get music from, FM radios in every decent mobile phone, radios played in shops, on work sites and even some offices; and the economy was wildly overheating in a consumer consumption lead manner.

    There is no point trying to compare the two eras. 2FM could clearly be run better, and cheaper, than it is now; but its not going to make 20m profit. And at the time, how genuine that profit was was often brought up - they didn't consider the cost of their RTE supplied news, for instance.

    There does need to be a review of what is its public service remit; and whether some things should be there at all - but I doubt it'd be possible to make a profit on commercial income currently.



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    #543
    Tow
    Registered Users Posts: 7,434 ✭✭✭Tow


    As a retired RTE producer put it to me. It used to be all about the show and it's audience, but over the years it became about how to promote the product, the product being the tallent.

    When is the money (including lost growth) Michael Noonan took in the Pension Levy going to be paid back?



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    #544
    Shan Doras
    Registered Users Posts: 371 ✭✭Shan Doras


    Irish radio was awash with cash during the Peak Celtic tiger days, UTV/Wireless group paid 52 million euro just for FM104 in 2007. I reckon the entire wireless Irish portfolio of 6 stations wouldn't fetch that amount today.



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    #545
    Atlantic Dawn
    Registered Users Posts: 82,579 ✭✭✭✭Atlantic Dawn
    M


    A bang of Toy Show The Musical (Light), off this campaign, engaging in something you have zero remit for as part of your use of public money…

    https://www.rte.ie/entertainment/2024/0715/1459951-2fm-launches-road-safety-campaign-with-famous-faces/



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