Christmas Adverts 2024

DvB

Time to kick off this thread for 2024 methinks.

Had been doing some reading on the 2024 trends and came across some news that John Lewis are looking to change up their approach to their traditional Christmas advert.

https://www.retailgazette.co.uk/blog/2024/09/john-lewis-christmas-campaign/

They are allegedly looking at having 3 adverts this year potentially with none of them Christmas specific (though I'd be amazed if none of the 3 are not directly Christmas related.)

The first of which has been released, see below:

https://www.youtube.com/watch?v=PYNEcHIutSU

Not sure how I feel about this approach, so I suppose we'll have to see how this pans out.

Not expecting this thread to be too active until we get closer to the Nov.1st embargo being lifted but we might find an odd early bird.

PaulT21

https://www.boards.ie/discussion/2058369748/christmas-adverts-2024

If this is how they are approaching things, I don't think the magic of past years is going to happen for me. Although the advert is well made, unless they recognise the season in some way in at lease one of the three ads, it definitely won't be the same for me anyway.

PTH2009

-----

DvB

https://www.boards.ie/discussion/comment/122651452#Comment_122651452

I think its the advent calendar thread you were looking for 😆

PTH2009

https://www.boards.ie/discussion/comment/122651696#Comment_122651696

My bad

Was a bad connection 😄