Interesting article about irish youth

DoesNotCompute

I stumbled across this link today. It's an interesting read about how today's Irish youth feel about various issues:http://www.marketing.ie/jan03/article1.htm

Mods: feel free to move this thread as I'm relatively new to boards, and haven't a clue where to put this thread!

Sir Digby Chicken Caesar

man, that article really makes us all look like retards

*slaps anyone who took part in that survey*

simu

Cringe

Blisterman

Sinead O Connor, a hero? The womans a nut bar.

pretty-in-pink

would ya pull your head out....... :rolleyes:

It is a true reflection, in the real world where people talk about things, the general conception is exactly as they have put it in the "offending" article. Or would you rewrite the survey so it reflects the minority who believe they are above everyone else?

What exactly are you suggesting?

That the enviroment is not important? That the American imbecile is actually rather intelligent and a lovely man to boot? Are you unaware of the growing amout of "youths" who are spurning drink, smoking and drugs? The ever so slightly growing appreciation for morals and not trying to screw everything in sight? The rise in long-term relationships- that actually remain faithful? The pride taken in being Irish?

What exactly did they say that is untrue? If you are going to criticise the article, then at least state and back up your reasons for doing so.

DadaKopf

That's interesting, but there's nothing surprising in it at all. Typical mainstreamy nonsense.

Over Christmas in America, 60 Minutes had a segment reporting on what marketantinistas are calling the 'Echo Boomer' generation, called the Echo Boomers because they're the mirror image (and direct progeny) of the Baby Boomers.

This 'Me' generation is also characterised by high expectations about career success, they aren't team players but engage in communities on the internet, are cynical about traditional marketing strategies, respond to 'alternative culture' better, are hooked on gadgets and live on a diet of instant gratification funded by unprecedented disposeable incomes fed by part-time jobs and over-zealous parents. Characteristic of this demographic are parents who forced them to participate in school societies, groups, engage in extra-curricular activities and generally anything that gives kids an over-inflated sense of worldly significance.

I find it worrying, but not remotely surprising that this trend looks like it's developing in Ireland.

But this is only a marketing survey, designed for particular audiences, using a limited sample, yada yada. Maybe Landsdowne Marketing Research didn't explore far beyond Dublin 4.

Interesting quote:

Young people despair of current decision-makers ever making a strong positive effort with regard to the environment. They feel they will be the first generation to seriously face up to environmental problems. Intriguingly, this is not out of altruism but because they feel that problems have reached a level which cannot be ignored.

Typical selfish Irish thinking. But...

They articulate misgivings that humans will become even more alienated from nature and from each other. They fear decreasing amounts of face-to-face contact and resulting loneliness, as well as redundancies.

A contradiction?

Young people enjoy an increasingly international menu and look forward to this expanding in the future. They believe that cuisine choice is increasing the world over - but especially in Ireland.

Like, in poorest Africa, too, like, ohmigod.

I'd love to see the data sets for this.

Sir Digby Chicken Caesar

The main reason for admiring people like Keane, Sinead O'Connor and Robbie Williams is that they are perceived as being loyal to their personal convictions. Pat Kenny, Mick McCarthy, Ronan Keating and Americans were regarded as 'muppets'.

George bush is being loyal to his personal convictions too, where is his Irish teen groupie fan club?

also.. I liked this, from further down

They oppose narrow-mindedness, racism and corruption

They don't know what the **** they are talking about

Tha Gopher

I think the fact that they describe Bush et al as muppets shows how out of touch they are
Irish youth havent said muppet since late 2002. One of those words that came in,stayed 6 months in the vocab and ****ed off

Where is Tony Blair in the list of "muppets" anyway? Look,Bush is what he is,a republican oilman of dubious intellect,heavily influenced by the "Muslims-convert or burn" loonys who populate the south. You cant expect him to be Gandhi
But Blair is the head of a party which once had principles but now makes the Tories look like socialists. I honestly think Bush was acting in what he thought was the best interests of the security of his own country(then again,so did Hitler when he partitioned Poland). It was the wrong decision,no doubt,seeing as Iraqis are dying at a far greater rate than under Saddam. But Blair? The man is an utter twat,plain and simple,and a smart one at that.

Where did they do this survey? In Trinity/UCD? At those twat infested anti war marches in 2003?(from the tv debates I came to the conclusion 90% had no idea what they were on about,instead clinging to their "that Bush is a mad yoke" mantra)

The war was wrong,but at that time it wasnt clear that it was THIS wrong. In retrospect,the protesters were right,but at the time they werent seeing as they hadnt a clue as to the reality.
Paradoxical i know,but still....

Anyway im off topic



P.S- Naughty Girl,despite your username your a bit too staid for my liking. Live while your young,thats what I say. Tbh i wouldnt think the amt of younh irish forsaking drink etc is increasing. I hardly think Pioneer meetings are packed out these days

Mind you,im all for the youth turning their back on cigs(and i think they are according to some survey). Tobacco is only of use if it is used with another substance for other more relaxing purposes,otherwise good riddance to that sh1te

Hugh Hefner

It does seem like most of the subjects were the kind of people you'd get on Big Brother i.e. know enough stuff to get by but if you asked them an involved question on, lets say, the state of the Irish government they'd be in a tight spot.

Thank God I haven't hit that demographic yet.

AngryBadger

Article = issues based on inflated use of buzzwords

pretty-in-pink

Staid? Perhaps at times, however the amount of people in their stated demograph that I personnally know have stopped drinking is growing. They have taken againnst what they see as character weaknesses highlighted by over-indulging in drink, and when we as a whole nation drink it is generaly over-done.

I like my life, I like my youth, but I have strong opinions. I find it annoying to say the very least that most of the criticism for the article and survey in question is along the lines of "well I don't think like that, no-body speaks like that, its bull". Well sadly for them, they mightn't, people do, and if thats your opinion fine, but what would your answers be.

Everyone they mention as being a "muppet" is just that (I'd use the word twat or idiot), however I feel I should veer away from polotics as I may indulge in a rant and in doing so lose my point of view and validity of arguement.

Sleepy

It's a completely inaccurate assessment of Irish youth given that they only surveyed (sub)urbanites. I'm sure a young lad from Kerry has a different heroes and priorities in life than a Ross O' Carroll-Kelly figure from Foxrock or an inner-city kid from Dublin...

Jujenjitsu

"I LOIK YOLKIN', I LOIK TOLKIN' AT DE END OF D'DAY I'LL BE A LAWYER."

Narrow minded and blind. I honestly believe I was the only person in my entire county who forsaw the problems I would face in Ireland and jumped ship at the closest possible moment.

Tusky

naughty_girl wrote:

would ya pull your head out....... :rolleyes:

It is a true reflection, in the real world where people talk about things, the general conception is exactly as they have put it in the "offending" article. Or would you rewrite the survey so it reflects the minority who believe they are above everyone else?

What exactly are you suggesting?

That the enviroment is not important? That the American imbecile is actually rather intelligent and a lovely man to boot? Are you unaware of the growing amout of "youths" who are spurning drink, smoking and drugs? The ever so slightly growing appreciation for morals and not trying to screw everything in sight? The rise in long-term relationships- that actually remain faithful? The pride taken in being Irish?

What exactly did they say that is untrue? If you are going to criticise the article, then at least state and back up your reasons for doing so.

Your suggesting Robbie Williams is a hero to the majority of Young Adults ? :rolleyes:

Jujenjitsu

Coked up bisexual ex-boy band member?

Who wouldn't look up to him!?

JackKelly

marketing.ie wrote:

Pat Kenny, Mick McCarthy, Ronan Keating and Americans were regarded as 'muppets'.

lol. For some reason i find that hilarious.

ferdi

'tards.

NotMe

Like their female peers, young men claim increasing and unwelcome pressure to conform to high standards of appearance, thus a desire for 'food that makes you thin'.

Where can I get some of this magical "food that makes you thin"?

Sarky

So the odds are the majority of young Irish people are complete and utter pillocks without anything within sniffing distance of a clue?

How much did the survey cost? I could have told them that for free.

stagolee

ferdi wrote:

'tards.

Bas or Re?

Raskolnikov

Manchester United and one time Republic of Ireland captain Robbie Keane is hailed as a hero.

Does anyone see anything wrong with that statement?

Not to mention this little gem

Like their female peers, young men claim increasing and unwelcome pressure to conform to high standards of appearance, thus a desire for 'food that makes you thin'.

A thoroughly well researched and written article
<snip> NotMe beat me to it.

and technological advances will allow functional, as well as safe, healthy foods.

Oh right, so the spuds and chickens that we gobble up for dinner don't serve as safe or sufficient in nutritional sustenance.

DadaKopf wrote:

Maybe Landsdowne Marketing Research didn't explore far beyond Dublin 4.

STUDY GROUP: Clare Kavanagh, Julie Angus and Celest Kenny were the survey team at Lansdowne Market Research. The findings are based on a series of six focus group discussions with young Irish people aged 18-24 in Dublin, Cork and Galway.

So they did venture out of the Pale.

Miles

I wonder if it was an article written by one of todays youth?






hehehe:p

simu

Cork and Galway are still cities.

It's sickening that people get paid for coming up with this tripe.