Broadband Shoppers Spend More Time, Money Online

damien

Broadband Shoppers Spend More Time, Money Online

http://story.news.yahoo.com/news?tmpl=story&cid=74&e=1&u=/cmp/20050120/tc_cmp/57702390

We don't really need another argument for Broadband. Saying that, Google has this to say about Broadband, this was from an interview in Fortune Magazine which is sub only:

Let me tell you some things about broadband. The first is that we see broadband users use Google a lot more. Now, we don't know what is the causality. We don't know whether it's the broadband that allows it, or whether it's a demographic profile or something, but we do know that broadband users use Google much more and they buy more things. They live on the Internet because of broadband. So, it is strategic for Google to have broadband deployment worldwide. Every person who converts from narrowband to broadband is more likely to be using Google and its services.

Yahoo article:

Shoppers with high-speed Internet connections are spending more time and money online than people with dial-up connections, a trend that should encourage retailers to target their websites to broadband users, a research firm said Wednesday.

In November, the latest data available, Nielsen/NetRatings found that 69 percent of retail purchases made online were conducted via a high-speed connection, compared to 31 percent over dial-up, or narrowband, connections.

Broadband consumers spent on average $158.21 per person, which was 34 percent more than the $117.89 average for narrowband users, according to Nielsen. In addition, 26 percent of broadband shoppers end up actually making a purchase, compared with 21 percent for dial-up shoppers.

Among all the people using the web today, 55 percent utilize high-speed connections, according to Nielsen.

"It's really time to start adding the types of features and functions that broadband is better suited for," Nielsen analyst Heather Dougherty said. "Because of the faster connection, you can do a lot more with product presentation."

To maximize the web experience for a broadband shopper, retailers need to rethink their online business strategies to integrate rich media into website design and advertising campaigns, Dougherty said.

While the sales volume in November would be higher than in other months because of holiday shopping, Nielsen believes the percentage of purchases made over broadband would increase over time. Broadband connections in homes are expected to increase further as prices drop.

"You'll continue to see adoption," Dougherty said. "A lot of the narrowband people left are going to be geared less to shopping and more to the basic online utilities, like email."

People with high-speed connections logged on to the Internet an average of 59 times in November, 34 percent more than narrowband users, who connected to the Internet 44 times, Nielsen said. In addition, broadband users made an average of 18 visits to retail websites, versus 14 visits for dial-up users.

Broadband users also spent more time online, averaging more than 22 hours, while narrowband users spent nearly 18 hours.

damien

damien.m wrote:

Google has this to say about Broadband, this was from an interview in Fortune Magazine which is sub only:

Now the Times thinks Google is getting into VOIP:

http://www.timesonline.co.uk/article/0,,2-1454225,00.html

Search for something online, get a result, click on the phone icon and ring the shop via your computer. Interesting.