Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie

Does Radio Advertisement really work?

Options
  • 13-03-2005 2:22pm
    #1
    spiderbeast
    Registered Users Posts: 215 ✭✭


    I'm sure you've all seen the Today FM advertisements on billboards and on the side of buses. You know the one that shows the heads of the DJs.

    I'm sure they've spent thousands of euro on these ads but do they really work?

    Who's goona say "oh they look good, i must tune into them".

    FM104 is another one, with their Strawberry Alarm clock ads, only a small percentage of people would know what these ads are about.

    I don't know about you guys but I don't stick to one radio station, I constantly switch around until I find a decent song.


Comments

  • Options
    #2
    ThatBloke
    Closed Accounts Posts: 362 ✭✭ThatBloke


    I think it's more about raising brand awareness than advertising, like Coke, everyone knows who they are, they only advertise to maintain their dominance


Advertisement