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Benifits of good design

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  • 19-03-2005 1:55pm
    #1
    Figment
    Registered Users Posts: 1,747 ✭✭✭


    Results from the British Design Councils study into business who use design and those who dont. Makes for interesting reading.

    http://www.designcouncil.org.uk/webdav/servlet/XRM?Page/@id=6016&Session/@id=D_E0GsbCD3qsK63lLlpj42&Document/@id=8175
    While only 30% of UK businesses are investing in design, the research suggests they are getting good value for money. On average, they expected a 50 per cent return on their most successful project, but they actually got a return of more than 75 per cent.

    The figures contain a stark warning for businesses which ignore design - 45 per cent of them are cutting prices to compete, compared to 21 per cent of companies where design is significant.


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