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Adbusters: eircom broadband ad forgets to mention it's timed

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  • 30-08-2005 9:13am
    #1
    damien
    Registered Users Posts: 4,290 ✭✭✭


    Just heard an ad on Today FM for eircom broadband for €19.99 appealing to parents of schoolkids and how it'll be great for them. They forget to mention its timed. Kind of makes a joke out of the ASAI upcoming ruling.

    Anyone else hear this?


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    #2
    Morgoth
    Registered Users Posts: 142 ✭✭Morgoth


    Yeah it seems that they are set on turning seasonal events into reasons for getting broadband, I wonder if there'll be another big push at halloween to... you know... coordinate bonfires with your relatives in Australia...

    And yes, it's eircom broadband "from €19.99 a month".

    Having made a complaint to the ASAI about the previous ads, I received a letter in the post recently like the other people who complained. Of course, the term "broadband" in the product wasn't considered illegal, so I guess technically there's nothing wrong with eircom claiming they have broadband from €19.99.

    [edit: So yes, I should say also, that while they make no mention of the timed offering being the cheapest, they didn't specifically mention anything other than the fact they have a broadband product for that price. Thanks to the ASAI you'd have a hard time arguing that schoolkids "doing their homework using the interweb" requires broadband to be defined as time-unlimited access.]

    The whole situation is sure frustrating though. Yet I have no option but wait for my exchange to be upgraded. ;[


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    #3
    vector
    Registered Users Posts: 1,756 ✭✭✭vector


    I can let you have a new mercedes "from 19.99 a month"*
    *terms and conditions apply


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    #4
    bk
    Moderators, Motoring & Transport Moderators, Technology & Internet Moderators Posts: 22,765 Mod ✭✭✭✭bk


    Similiar ads have appeared on TV, advertising BB for €19.99 without any mention of the time limit.


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    #5
    zuma
    Closed Accounts Posts: 1,685 ✭✭✭zuma


    Well until ComReg put their foot down(hahaha!!!) eircom will continue to use the term Broadband for something which really is not Broadband(always on!) but basically Fast DialUp Internet!!!


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