Mongrel Magazine

Cindy Love

Mongrel Magazine has gone online www.mongrel.ie

Please drop in and check it out. Any useful criticism appreciated. The readership is in excess of 96,000 and we are now working on the online version continously-so any input/advice would be appreciated.

For those of you NOT familiar with Mongrel-The magazine maintains a 100% pick-up, with a 96,000 readership Mongrel has established itself as the leading youth title in Ireland. We have set up long term promotional ties with leading venues in Dublin including Rira, Village, Crawdaddy, TBMC and Sugar club.

The success of the magazine has been documented across all major Irish newspapers including in recent months The Sunday Independent, The Sunday Times, The Tribune, The Irish Independent, The Pheonix as well being as nominated on the Irish Times ‘hot’ index . It is now Ireland’s leading style magazine for young professionals and students nationwide.

The magazines independent and experimental style has made the space uniquely influential in attracting brand-leaders to promote exclusively with Mongrel such as 55DSL, Diesel, Miss Sixty, Energie, Killah, American Apparel and Grab. We showcased a nine-page campaign for Puma SS05 range photographed by Jurgen Teller and, this Autumn, Mongrel is being used exclusively in print to launch the new Topshop/ Topman range and stores in Ireland.

regards

Cindy

ThatBloke

Always try and pick up a copy when I see it (mainly cos it's free and I'm cheap). The layout, design and print quality is better than pretty much everything else on the market so kudos to whoever is in charge of that.

magpie

The magazines independent and experimental style has made the space uniquely influential in attracting brand-leaders to promote exclusively with Mongrel such as 55DSL, Diesel, Miss Sixty, Energie, Killah, American Apparel and Grab. We showcased a nine-page campaign for Puma SS05 range photographed by Jurgen Teller and, this Autumn, Mongrel is being used exclusively in print to launch the new Topshop/ Topman range and stores in Ireland.

Gosh, congratulations on your ability to get paid by large corporations to peddle rubbish people don't need to 16-26 ABC1s

ThatBloke

magpie wrote:

Gosh, congratulations on your ability to get paid by large corporations to peddle rubbish people don't need to 16-26 ABC1s

It's free FFS, how else are they to make their money? If people are going to be stupid enough to buy things they don't need then they deserve to be parted from their money

funktastic

Mongrel is mediocre at best. It seems to have tried to pick up where The Slate left off but it lacks any sort of sharp wit. The music reviews in it and comic strips are totally taken from what The Slate used to do and the amount of advertising in it is ridiculous. It only gets that amount of advertising as it is dumped at the entrance of 'cool' areas/shops in George's St. and various colleges where the trendy kids can get their mits on it and tuck it under their arm beside their copy of Gemma Hayes' latest whiney ****e or The Futureheads.

magpie

how else are they to make their money?

Sure, but the OP makes it sound like a virtue that they pimp their asses to Topshop.

Kitty Kat

funktastic wrote:

Mongrel is mediocre at best. It seems to have tried to pick up where The Slate left off but it lacks any sort of sharp wit. The music reviews in it and comic strips are totally taken from what The Slate used to do and the amount of advertising in it is ridiculous. It only gets that amount of advertising as it is dumped at the entrance of 'cool' areas/shops in George's St. and various colleges where the trendy kids can get their mits on it and tuck it under their arm beside their copy of Gemma Hayes' latest whiney ****e or The Futureheads.

Oh the Slate was so great, i miss it! I used to cringe reading it!

ThatBloke

magpie wrote:

Sure, but the OP makes it sound like a virtue that they pimp their asses to Topshop.

Yeah, it was a bit off alright, but judging from the post I'd say she'd the marketing manager or something

Thomas from Presence

funktastic wrote:

Mongrel is mediocre at best. It seems to have tried to pick up where The Slate left off but it lacks any sort of sharp wit. The music reviews in it and comic strips are totally taken from what The Slate used to do and the amount of advertising in it is ridiculous. It only gets that amount of advertising as it is dumped at the entrance of 'cool' areas/shops in George's St. and various colleges where the trendy kids can get their mits on it and tuck it under their arm beside their copy of Gemma Hayes' latest whiney ****e or The Futureheads.

Ha ha! You're my hero.

egg_

funktastic wrote:

The music reviews in it and comic strips are totally taken from what The Slate used to do

That's a very good thing in my book.
I like Mongrel a lot - it always has an article or two about stuff you just wouldn't fid anywhere else, like the feature on film promo stuff, or the thing on making money off the Vegas casinos, and it's really down-to-earth

Cindy Love - whatever made you think it was appropriate to post a press release aimed at advertisers on a pirate radio message board? It's really going to put people off

dera

egg_ wrote:

Cindy Love - whatever made you think it was appropriate to post a press release aimed at advertisers on a pirate radio message board? It's really going to put people off

Pirate? What is this 'pirate' you speak of?

I agree with egg_ though - Mongrel has a down-to-earthness and openness to its writing style muchly lacking in most of the unreadable, selfconsciously important magazines in Dublin (looking at Hot Press and the Dubliner in particular)

Cindy Love

"Cindy Love - whatever made you think it was appropriate to post a press release aimed at advertisers on a pirate radio message board? It's really going to put people off"--Thanks for the opinion. I made the assumption tha not everyone here is familiar with the magazine-the additional info may not be to your taste but it was supplied for those interested(in that kind of thing) and/or less familiar with the publication then you or I am.
---Secondly-Im not too sure how or where this is posted affects the outcome I seek-ie constructive criticism of the website. (if ive misinterpreted what you mean just drop me a p.m.) thanks.

Regardless all comments have been and continue to be of much interest to me, so thanks to one and all! Keep em coming.

Maybe im labouring a point but MONGREL is a free magazine. Regardless of the similarities/ or lack there of with previous mags there is nothing in my opinion ,right now like it.

Sure there is advertising in the magazine but it is still a free magazine and the quality of the print,layout and photography remains extremly high.in my opinion is surpasses any of the other freebies and yet maintains a refreshing indepence and outlook. I mean you cant have everything-costs have to be covered at the end of the day.im sure some of you know how incredibly competitive the publishing industry is...but if you dont-simply pick up a copy of Hotpress-parts of this magazine are rehashed Press Release's....anyways im going off point/thread.

Keep the comments coming

magpie

print,layout and photography

Indeed, the ideal vehicle for selling trainers to vapid youths in George's St Arcade. I note you're not boasting about the content (aka the words in between the pictures of trainers).

As for Hot Press, I don't pick it up full stop. Its unadulterated drivel perpetuating a 1980s vision of Ireland populated by Gay Wheelchair-Bound Republican Freedom Fighters who like to call phone sex lines when not listening to the Greatest Irish Band in the World, which is either The Smiths or Oasis if you believe the deluded ramblings of the gang of leather-trousered 50-somethings who run this rag.

Can I have a job at Mongrel?

EDIT/ Incidentally the whole MONGREL in capital letters thing is very Roisin Bungle of you

Raggamuffin

i got here way too late.

comparing yourself to hotpresswas really unfortunate


but the whole boasting about sponsorship.... i mean please...
i mean do peple have no integrity these days?


god i miss good satire

rupert pupkin

Hiya! I’m one of the people who started Mongrel. This thread was created by our new ad man - he basically cut and pasted the email he sends out to advertisers. He's our first dedicated sales person. Before, we got what ads we got in between producing the issues. This is quite unusual if you look at other Irish magazines: Hot Press has a dedicated team, in Dublin is basically one big sales force and Totally Dublin has four or five people. It’s one of the reasons we have so few ads -being free, we rely totally on adverts for income and yet we are averaging 19 pages of a 60-page issue in ad content. The 41 other pages are (with the exception of the fashion shoot where we feature some labels who advertise) independently produced and completely free of advertiser involvement.

Almost every ‘lifestyle’ publication in the world has written content that purposefully panders to advertisers in some way but we don’t. Mongrel was not set up to make money - it’ll probably never make a lot - but because other magazines were either rehashed pr garbage or 9euro to buy.

I think Mongrel is a good magazine that continues to improve - if you have any decent ideas on how it could be better then say but don’t post several thousand comments on a website which carries adverts and directs its users to a sales team on the home page then complain about us trying to get ads for our free magazine in the same place.

magpie

if you have any decent ideas on how it could be better then say don’t post several thousand comments on a website which carries adverts and directs its users to a sales team on the home page then complain about us trying to get ads for our free magazine in the same place.

a) don't tell us what to do, on your first post no less
b) so you admit your sole purpose in being here is to pimp for more advertising?

Someone kick these f uckwits back into whatever style-obsessed nook of South County Dublin they emanated from.

Raggamuffin

I always liked the idea of paying for something that was essentially good for the sole purpose that they did'nt have to rely on adverstising.


I would quit rather than relinquish whatever shread of ideals i might have.

Shame this doe'snt apply to alot of other people

ThatBloke

You might want to look into how the media works mate, far more revenue is earned through advertising than sales.

I assume from your diatribe that you don't watch any TV either?

Raggamuffin

and i also assume from your condescending tone that you don't understand that keeping costs down and providing quality is possible it's just ignored.

ThatBloke

Didn't mean to be condescending, I just don't understand why people are laying into that magazine so heavily, it's free, and it's not like there's a free crack vile with every issue. If you don't like it don't pick it up. The fact is every form of media is a delivery vehicle for advertising, some moreso than others.

kirn

i would love if mongrel was good, but i don't think it is.

I feel it has too many ads, i understand thats how it works, but i pay for good magazines, i would prefer to pay for a great mag then get a crap one free.

i don't agree with the "oh its free" arguement, i'm sorry, but the content isn't good enough, in my opinion. i gave it a chance, but there's nothing in it that makes me want to pick it up again. the cartoons aren't funny, witty, or good. the album reviews are although "plainspeaking" pointless. i read an interview with a band in it, which seemed like neither the band or the interviewer knew what they were doing.

i probably will pick it up though, cos its free, like. i'm not being a prick here, i'd love if it was good, but its not.

scarfacemj

kirn wrote:

i don't agree with the "oh its free" arguement, i'm sorry, but the content isn't good enough, in my opinion.

kirn wrote:

i probably will pick it up though, cos its free, like.

I see the website has been taken down.......
it says account suspended....

A.A Gills

Mongrel was of a decidedly superior quality to any magazine being printed in the country. Each and every episode had at least on or two decent ideas and the writing retained a perfect acerbic, acid touch. Yes they have advertising, it's kind of part of the production process when you're not some fat wealthy **** with all the money in the world to spunk on your pet projects. Flicking through a few ads is acceptable for some decent writing. And magpie it's quite clear that your using the boards as a base to have your own ideas and your rather self consciously articulate messages published. Public acclaim is, I'm sure, just around the corner.....

lordgoat

A.A Gills wrote: »

Mongrel was of a decidedly superior quality to any magazine being printed in the country. Each and every episode had at least on or two decent ideas and the writing retained a perfect acerbic, acid touch. Yes they have advertising, it's kind of part of the production process when you're not some fat wealthy **** with all the money in the world to spunk on your pet projects. Flicking through a few ads is acceptable for some decent writing. And magpie it's quite clear that your using the boards as a base to have your own ideas and your rather self consciously articulate messages published. Public acclaim is, I'm sure, just around the corner.....

Did you set up an account to reply to a 3 year old thread...


Mongrel is out of press close to a year now so it's not a surprise the website is gone.

I miss it alot. Especially the escapades of Mondo from fair city and Eoin Butler (now of the ticket fame)

tony h. why not

does anyone know where i could get old issues of mongrel or the slate? im willing to pay