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Good old Swedes!

mfield · 2002-07-10 16:32:19

Read before opening.. There is a company in Sweden called locum, which operates medical wards. They decided to place an ad to celebrate Christmas and the new year. The copywriter at the ad agency said "Why not replace the o in locum with a heart?". You know, cuddly and all. See result attached. The coolest thing was the…

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10-07-2002 5:32pm

#1

mfield

Registered Users Posts: 566 ✭✭✭

Join Date: March 2002

Posts: 472

Read before opening..

There is a company in Sweden called locum, which operates medical wards.
They decided to place an ad to celebrate Christmas and the new year. The
copywriter at the ad agency said "Why not replace the o in locum with a
heart?". You know, cuddly and all. See result attached. The coolest thing
was the comment from locum's boss when the papers interviewed him about the
mistake. "Ah, well. These things happen. And if it helps to fill our
maternity wards we don't mind."

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#2 10-07-2002 5:34pm
mfield

Registered Users Posts: 566 ✭✭✭

Join Date: March 2002

Posts: 472

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#3 10-07-2002 6:21pm
BKtje

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Posts: 7807

hehe love it

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#4 10-07-2002 6:47pm
Acidflash

Registered Users Posts: 1,228 ✭✭✭

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good 1

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#5 10-07-2002 8:32pm
oeNeo

Closed Accounts Posts: 3,299 ✭✭✭

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Posts: 3159

Rofl, very good :cool:

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#6 10-07-2002 9:55pm
xern

Registered Users Posts: 452 ✭✭

Join Date: November 2001

Posts: 314

lol excellent

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