Sky+ price to be reduced

carrolls

An insider at Sky has confirmed that the company is due to announce a massive £100 price down on the Sky+ box.

Mountjoy Mugger

Will that translate to a €160 drop for ROI viewers?

DMC

I don't think so, we don't have it here to get a price reduction! There is no value on Sky+ here, as the service is unavailable.

But it would look silly if Sky had a substantial difference between the UK and RoI price of Sky+ when it launches here.

carrolls

If Pace sell boxes to the retailers for 33% less, the same ratio will apply here in Ireland. If it didn't, everyone would get them sent over from the UK, bypassing the Irish retailers.
Note: There is no mention of the £10 subscription going down.

DMC

See? That's because the £10 sub is Sky's money. Sky are forcing Pace to sell them cheaper, but Sky is not reducing its costs for Sky+, oh no.

Sky have them over a barrel.

Look at their respective financial positions!

carrolls

Heres the deal, Pace will knock 33% off the retail price of the Sky Plus box.
In return Pace will pocket a reputed 33% from the Subscription charge until 2005.
Pace are obviously annoyed at being forced to go down this road, because they are already selling the boxes at a loss for £300 retail.
The reason Sky are flexing their muscles are the extremely poor sales of the Sky+ boxes (25,000 to date) for massive investment in development of Software/hardware engineering.

Simple solution: Scrap the Subscription charge altogether. Make the functionality available to all.

Originally posted by carrolls
Simple solution: Scrap the Subscription charge altogether. Make the functionality available to all.

Indeed , phase out the single tuner boxes:)
Murdock if you're reading,start this experiment in the Irish market this time:rolleyes:
mm