Eircom.Net gone nuts advertising

MDR · 20-01-2003 5:24pm #1

Is it just me or has anyone else noticed that Eircom.Net has just gone biscuits advertising on RTÉ ? Literarily every single ad break on 2fm and Radio 1 seems to feature some ad featuring a rat ...

Building a customer base for future strategy I wonder.

scojones · 20-01-2003 5:28pm

Or maybe trying to get their last few cents before flate rate comes in.

bk · 20-01-2003 5:33pm

Originally posted by MDR
Is it just me or has anyone else noticed that Eircom.Net has just gone biscuits advertising on RTÉ ? Literarily every single ad break on 2fm and Radio 1 seems to feature some ad featuring a rat ...

Building a customer base for future strategy I wonder.

No, they are just feeling the pressure of UTV and Esat.

They WON'T (not can't) compete on price so they will use the old PR carpet bombing tactic.
You would be suprised how many ordinary folk think Eircom are the best/cheapest, cause they have the most/slickest ads.

Mr E · 20-01-2003 5:36pm

Originally posted by bk
You would be suprised how many ordinary folk think Eircom are the best/cheapest, cause they have the most/slickest ads.

Anyone who thinks a rat on a moped or a rat on a surfboard (with a hideously annoying tune in the background) is slick advertising needs their head examined.

- Dave.

bk · 20-01-2003 5:38pm

Actually, I just thought, it will be ironic that Eircom will probably be the first to introduce a FRIACO product. As they already have all the gear in place.

scojones · 20-01-2003 5:41pm

I wouldn't give a ****e as long as it was €30 or less.

bk · 20-01-2003 5:52pm

Originally posted by sjones
I wouldn't give a ****e as long as it was €30 or less.

I would as Eircom will probably charge more, lock you into a 12 month contract and have some sort of silly cap/limit.

I would wait to see what Esat and UTV offer.

Also even if they where all the same price, I would still go with UTV (1st), Esat (2nd), due to better customer care and the fact that we wouldn't have it but for them.

SkepticOne · 20-01-2003 5:54pm

Originally posted by TmB
Anyone who thinks a rat on a moped or a rat on a surfboard (with a hideously annoying tune in the background) is slick advertising needs their head examined.

It's getting very tired, been going on since October, 2001.

scojones · 20-01-2003 5:55pm

Originally posted by bk
have some sort of silly cap/limit.

I'd like to see anyone try to cap 56k! However expect an online limit from whatever isp you decide to go with - it's not supposed to be 'always on'. It's not BB!

leeroybrown · 20-01-2003 5:55pm

Much as we hate it, the €ircom Rat performs remarkably well with test audiences.

But soon they will hate it ... Muhhaahhaaaahhhaaa ... <Insert evil laugh>

Ardmore · 20-01-2003 6:10pm

Originally posted by MDR
Is it just me or has anyone else noticed that Eircom.Net has just gone biscuits advertising on RTÉ ? Literarily every single ad break on 2fm and Radio 1 seems to feature some ad featuring a rat ...

Now you know why they need to charge €108 for basic ADSL........

bk · 20-01-2003 7:11pm

Originally posted by sjones
I'd like to see anyone try to cap 56k! However expect an online limit from whatever isp you decide to go with - it's not supposed to be 'always on'. It's not BB!

Oh I know that there will probably be some limit from all the ISPs, that is not what I meant.

I expect UTV and Esats limit to be reasonable, while Eircoms will probably be something silly (e.g. two hours a day, with normal phone charges after that.)

PiE · 20-01-2003 7:21pm

I'd rather pay UTV €30 euro per month for flat rate 56k than pay eircon or Esat a tenner.

Matfinn · 21-01-2003 1:29am

If eircom came out with a flatrate 24/7 product for 56k and even isdn users tommorrow, and priced it at around EU 20 or EU 30, then I still wouldnt get it from the, because its Eircom. Im sure there are at least a hundred others out there who would agree with me. I would wait for another company to offer a similar product.

Matt

Dawg · 21-01-2003 2:10am

Agreed, if €ircon offered a flat rate product cheaper than the competition (like that'd ever happen) I'd still go with the competion. The day I have completely rat-free services is the day I buy everyone on boards.ie a pint**

**This may not actually happen although I will endeavour to drink one for each and every one of you

Bard · 21-01-2003 10:34am

Originally posted by sjones
I'd like to see anyone try to cap 56k! However expect an online limit from whatever isp you decide to go with - it's not supposed to be 'always on'. It's not BB!

Esat tried to "cap" 56K! Remember the 75 hour a month limit fiasco?

It was one of the events that acted as a catalyst leading to the formation of IOFFL.

Cork · 21-01-2003 10:45am

Originally posted by PiE
I'd rather pay UTV €30 euro per month for flat rate 56k than pay eircon or Esat a tenner.

I think that I'd still go for the cheapest. I think that if UTV offered a FAIRCO package - I would be more favourable to them. Esat would be Choice No. 2 & Eircom would be last.

I think I would not rule out Eircom.

DMC · 21-01-2003 11:05am

Never say "Never."

For years I was rabid anti-Murdoch, anti-Sky. But I'm one of Sky Digital's fans. But the name Murdoch still craws in my throat, but he and his company provide the best digital TV package there is. That is undeniable.

My message is, you may not like them, you may want to vomit every time you hear their name, but if they end up with the best package and good customer feedback, dont rule them out.

bk · 21-01-2003 11:29am

While I will not be surprised if Eircom launches a FRIACO package before Esat/UTV, I certainly don't think we will have to worry about it being cheaper or better (in terms of limits etc.) then either Esat or UTV.

drrnwbb · 22-01-2003 12:23am

i hated giving eircom money every month. but i have to say that the mouse did make me smile. haha.. him in a library. brilliant

he was prolly getting free access there cos it was too expensive at home.

dw

De Rebel · 22-01-2003 2:42am

Originally posted by MDR
Is it just me or has anyone else noticed that Eircom.Net has just gone biscuits advertising on RTÉ ? Literarily every single ad break on 2fm and Radio 1 seems to feature some ad featuring a rat ...

Building a customer base for future strategy I wonder.

Was thinking the very same thought as I listened to the radio this morning

The one that sticks in my cra is that "Eircom.net, the award winning ISP" ? Anybody know what award, a Doras citation for their homepage or something?

Not to mention that piece of ASAI bait, the totally misleading "turn your PC into a shop window" like yea, connect your PC to eircom.net and use it as a web-host.........

Ardmore · 22-01-2003 12:40pm

Originally posted by drrnwbb
i hated giving eircom money every month. but i have to say that the mouse did make me smile. haha.. him in a library. brilliant

he was prolly getting free access there cos it was too expensive at home.

Hmmm. Sounds like EircomTribunal could make something useful out of that.........

viking · 22-01-2003 12:57pm

The one that sticks in my cra is that "Eircom.net, the award winning ISP" ? Anybody know what award, a Doras citation for their homepage or something?

I believe it was some PC Live award which was the result of an ISP survey. Other ISP's got awards too for different things, ie. customer service, etc.

viking

pepsiman · 22-01-2003 2:28pm

Originally posted by De Rebel
a Doras citation for their homepage or something?

Wouldn't that be nice; giving awards to themselves...

mechanima · 23-01-2003 3:45pm

I doubt if Eircon wins the kind of awards that people usually boast about...

Can't help wondering if the mouse stripping off coyly on the beach is living proof that SOMEONE in the ad agency HAS been paying attention to alternative portryals of the irritating rodent...

Cos lawd knows that is all I can think of every time I see it!

G

Eircom.Net gone nuts advertising

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