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"The Cog" The New Honda Accord Ad.

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  • 07-05-2003 12:23pm
    #1
    DivX
    Registered Users Posts: 260 ✭✭


    The £750,000 two minute ad - called Cog - took eight men nearly five months to prepare.

    The final shoot lasted four days and nights and ran to an incredible 606 takes until the makers were satisfied that everything was perfect.

    Even if one item was just a sixteenth of an inch off, a take would be ruined.

    A Honda spokesman said: "Filming it was a real pain. But we believe the results are outstanding and something very different.

    "The Cog" (New Honda Accord Ad)

    Came across this clip last night and thought it was cool... worth having a look at it anyway..


    Mike.


Comments

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    #2
    Lucutus
    Registered Users Posts: 2,831 ✭✭✭Lucutus


    Why they've split it into sections for TV, I'll never know.

    Luc


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    #3
    Borzoi
    Registered Users Posts: 2,876 ✭✭✭Borzoi


    I was stunned by the full length ad, absolutely marvelous:D


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    #4
    Bigalow
    Closed Accounts Posts: 246 ✭✭Bigalow


    sheer genius


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    #5
    John2002
    Registered Users Posts: 646 ✭✭✭John2002


    Entertaining ad imo, but somehow I don't think it would make me run out and buy an accord. Well done to them for their effort though.


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    #6
    sharkman
    Moderators, Technology & Internet Moderators Posts: 6,521 Mod ✭✭✭✭sharkman


    606 takes .. Bet they were well chuffed to get it right ....


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    #7
    Barry Aldwell
    Registered Users Posts: 1,738 ✭✭✭Barry Aldwell


    Originally posted by Lucutus
    Why they've split it into sections for TV, I'll never know.

    Luc
    The only time I've seen the entire thing was during an F1 race, when it took up a full ad break.


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