New Alternative News Channel "GB News" chaired by Andrew Neil launching - read OP before posting

Just to get back to the actual Topic.

Let's discuss the "Salient Excerpts" as you put it.

Well , OK - But they aren't doing particularly well on TV or on Digital

TV Numbers are dire and YouTube numbers are mediocre to say the least - YouTube currently showing a 50% decline in Subscriber growth in the last 30 days according to Social Blade.

And for Tiktok - According to Social Blade ,the widely accepted source for social media metrics , they currently have 72k followers , not 170k and have only added 2.5k subscribers in the last 30 days. There are teenage girls pouring milk over their heads that add more subscribers in an afternoon than that..

OK , fair enough but what about all the other days and hours??

If Farage did indeed get ~180k for one show on a recent Wednesday then that one single 1hr show accounted for 40% of the total views for the entire week as according to BARB they are currently pulling a total of about 450k over a seven day period. That's beyond appalling for advertising revenues.

Well - Duh! and therein lies their problem , the "growth" isn't great (in fact it's non existent) so the revenue won't be either and depending on the definition of "sustainable" it probably isn't sustainable either.

Just because Frangopolous wants GB News to grow and be profitable (I mean of course he does) does not mean that it will be. ALL of the current trajectories are downwards - Rapidly declining TV Viewing numbers , rapidly declining growth on social media, virtually zero advertising income.

Clearly the CEO (or whatever his title is) wants to be a success , but the current odds are heavily against that being the case.

Aside from the fact that he was hardly going to say "Our financial backers have given us 90 days to break even or they're pulling the plug" or whatever , it means nothing really.

Implying that your bosses are ok with you continuing to lose money for a long time to come isn't really a great message now is it?

So here's the thing.

What I've posted isn't opinion , it's publicly available fact.

TV numbers ARE Declining , Social Media growth IS slowly rapidly , Advertising Revenue IS very poor.

Those aren't opinions , those are categoric facts.

The GB News Boss has an even less objective viewpoint than you accuse me of having.

Do you think that the CEO/COO of a company is going to sit for an interview and say - "Look, it's a disaster , we've missed every single conceivable growth target we've set for ourselves and we're hemorrhaging money".

Of course he's going to put an upbeat spin on things and look for the bright spots to highlight positivity , That's his job - He wasn't giving an interview , he was doing a PR pitch.

However , the FACTS currently don't support his sunny outlook.

Could things turn around and GB News does what Frangopolous talks about?

Of course they could , however all of the evidence available suggests that that would be an uphill battle to say the very least.

News Organisations do not make money , an organisation that explicitly aligns itself with only a subset of an already small unprofitable market has even less chance of making money. That again is a simple fact and has nothing to do with the politics of the channel , the same would be true were it to be a "Woke" channel rather than the "Anti-Woke" channel . As I and many others have repeatedly stated it has a flawed business model that severely hamstrings it's ability to make money.

In every one of my posts about GB News I have simply stated the facts as they are - GB News is NOT doing well as a business , all of the available industry accepted measurements show an organisation struggling badly , absent any evidence of meaningful growth or stability.

I have no skin in this game and aside from disliking Nigel Farage intensely I have no particular animus toward GB News. Their success or failure is largely immaterial to me.