Mixed race couples on tv ads **Mod Warning in Post #556**

No, not unusual

There is definitely an over representation of mixed race families in TV/print ads. But we had the opposite for many years previously. Its no harm if it's swinging this way now.

I was thinking the exact same thing today!

The Charicahuahua Tribe from the south-east could do with more representation tho.

I have to agree with you..... I Would did say I am a very social person and can’t say I know of any mixed married couples and I am in my 50,s having travelled the country in numerous jobs

.... and the kids definitely seemed to to be more colored than white. Sometimes I think yer man in the Vodafone ad must have married a widowed lady with two kids.

Are these ads trying to say that I got this marriage thing wrong marrying Mary the girl next door ....

I'm surprised the usual suspects weren't on here saying your a middle aged angry man because you made a comment about something.

To answer your question I probably know about two off the top off my head.

'On a par with the KKK' for wanting representation of the people who exist in a society.

I imagine you spitting at the screen as you desperately look for the remote to switch back to Fox screaming about who changed the channel in the first place.

I'm in favour of such ads. Black people (and other ethnic minorities) were seriously underrepresented in the Irish media and advertising until very recently. About time this was redressed, it's the right thing to do.

No such thing as mixed race.

Are white people not human?

I've a feeling we've been here before with that question 😁

They have Mixed Race in the UK.

Mixed is an ethnicity category that has been used by the United Kingdom's Office for National Statistics since the 1991 Census. Colloquially it refers to British citizens or residents whose parents are of two or more different races or ethnic backgrounds. Mixed race people are the fastest growing ethnic group in the UK and numbered 1.25 million in the 2011 census.

The Bord Gais ad at Xmas was the same. The guy, Irish, face times his family who are all gathered together for Xmas dinner while he is at work on call. Suddenly a random black kid pops onto the screen..first thing I thought was tokenism and just plain PR overly PC shyte.

Or in other words is utilising solely black people to represent diversity not racist itself?

I've noticed this myself, but I don't really care. I have mixed race cousins and nephew. It may be over exaggerated in ads etc but I am happy it's annoying the boards/journal commenters, at least there's that.

Were there any black people in Irish made TV commercials even ten years ago? That was serious underrepresentation.

Also, black people as a percentage of the under 30s or under 40s in Ireland (the age group most likely to feature in TV commercials) would be much higher than 2% of the population.

Frankly its a bit of a shocker to see that somehow that race matters when people are being represented on the TV. In between accusations of PC, Virtue signalling, accusations of pre conditioning...can we not accept that there are humans on TV regardless of ethnicity. Society does not function on the basis that we are one homogenous culture. Ireland has a culture comprised of Norman, Viking, Celtic, British and lately American and European influences. These have formed a confluence. Culture does not remain static yet is a constant state of flux. Throwing out the accusations of being PC and oft over simplified concepts of race mirror a population frightened at changes that happen when they dont even normally notice it.

I really couldn't care less about the skin colour of people in TV advertising however;

• The motivation for utilizing non white people in television advertising in predominantly white countries is to appear to be inclusive, in turn the reasoning for appearing to be inclusive is for organizations to be able to point to their inclusive advertising as evidence of their benevolent nature in any number of potential situations that may have the potential to be damaging to their reputation.
• The potential damage that can be caused to persons or organizations by accusations of racism in modern western society is immense. By throwing a few token faces of different colours into advertising organizations feel they are immunizing themselves against that eventuality.
• The representation of mixed race families in advertising in Ireland isn't representative of reality, but advertising has always been about lying to suit an agenda, these days the agenda is "don't leave yourself open to accusations of racism". Advertising is just as insincere as it has always been, the focus has just changed slightly.
• The one thing I do miss in television advertising is genuinely funny or inventive advertisements. There used to be some well thought out and funny TV ad's in days gone by. Now everyone is too afraid of causing offense and or trying to crowbar in enough diversity into their ad's, the genuine creativity seems to have been sacrificed altogether.

Race really thought is a social construct at the end of it , without meaning to sound like a third year sociology student on their high horse. World does not operate on the said aforementioned basis (indeed how wonderful would it be if we did) . Pre conceived notions implied by others drive differences, albeit not as bad as Victorian times.

Whatever you are on, you have a clear grasp of waffle.

This country needs more people like you.....

to emigrate!

The reason it was the opposite for many years previously is because we were pretty much a completely white country.

I don't really mind it. Think about it from the perspective of those who come from different ethnic backgrounds. At least they getting opportunities.