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Swatch X Omega

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Comments

  • Registered Users, Registered Users 2 Posts: 6,329 ✭✭✭emo72


    probably muy only chance to own an omega speedmaster. im in.



  • Registered Users, Registered Users 2 Posts: 10,378 ✭✭✭✭Birneybau


    Have to find a shop. I'll be keeping an eye on other markets.



  • Registered Users, Registered Users 2 Posts: 10,378 ✭✭✭✭Birneybau


    Pics. €250 RRP




  • Registered Users, Registered Users 2 Posts: 6,329 ✭✭✭emo72


    what are they made of?



  • Registered Users Posts: 1,141 ✭✭✭Onecoolcookie


    Am I the only one that sniggered at mission to Uranus?



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  • Registered Users Posts: 1,141 ✭✭✭Onecoolcookie


    Also no availability in Ireland? That kinda sucks

    Would probably have tried to pick up either the Mars or Mercury ones if there was a store nearby :(

    Post edited by Onecoolcookie on


  • Registered Users, Registered Users 2 Posts: 10,378 ✭✭✭✭Birneybau


    I've a mate going to Madrid next week. Asked him to grab me two if he can.



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    You can try but I am guessing that stock will be gone 5 minutes after opening....give it a month or two.



  • Registered Users, Registered Users 2 Posts: 6,451 ✭✭✭run_Forrest_run


    a great move by Swatch & Omega. It will open doors to the younger market so they can be part of this awful obsession hobby



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  • Registered Users Posts: 1,141 ✭✭✭Onecoolcookie


    There is no mention of limited edition so those prices on ebay are potentially absolutely insane



  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭bigslick


    Have a friend in Sydney. He says people started camping out yesterday outside the store in order to be able to get them. So think i'll just wait till they are available online at a later date, as confirmed by Swatch themselves.

    Also am loving the Mars version (White and red), effectively an Alaska but just without the huge price (or the movement, or the craftmanship, or the history 😂). For €250 its a good move.



  • Registered Users, Registered Users 2 Posts: 7,713 ✭✭✭whippet


    these are lovely - I am assuming they won't be a limited edition and will be restocked ? I'm in the US in June and will see if I can pick up one or two - really good looking watches.



  • Registered Users, Registered Users 2 Posts: 3,236 ✭✭✭darragh o meara


    Gonna pick up one myself to go with my Seamaster 300m. Definitely hoping for the Moonlanding one. It'll be nice to wear an Omega as a tool watch and not be worried about damaging it. To be fair, I have had some of Swatch's Steely watches over the years and they were pretty well put together and tough, I still have some in my collection, some of the cheaper Swatch's werent great but the more expensive ones definitely stood the test of time.


    I'm going to the UK next weekend. Gonna try pick one up while Im there.



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    Lads if you think there will be any stock 5 minutes after opening of any store you are dreaming. It will be a few months before the casual (read somebody not going to waste a day of their life to make 200 euro profit) collector leave it a while and there will be plenty out there then. The prices will be set initially by those that value their time more than the excess over retail the scalpers put on it. Just remember the **** show that was the launch of the Q timex.



  • Registered Users Posts: 911 ✭✭✭FlubberJones


    I saw these and thought what a load of cobblers.... But now I've seen the price, wow!



  • Registered Users Posts: 849 ✭✭✭Blanchy90


    These aren't limited edition and Swatch have confirmed they will be available online at a later date.


    I'll definitely pick one up at some stage, I really liked having the speedmaster reduced on loan and 42mm would suit me better.


    The case is bioceramic "BIOCERAMIC is a game-changing blend of ceramic and bio-sourced plastic. Find all your favourite Swatch icons in BIOCERAMIC, a unique Swatch innovation."


    I think the case is one piece so no chance of servicing etc in the future.



  • Registered Users, Registered Users 2 Posts: 3,183 ✭✭✭T-Maxx


    I guess I'm the only sceptic around here then. Isn't it just another plastic Swatch chronograph in funky colours, albeit with an Omega logo?



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    Thats exactly what it is, but there is nothing wrong with a swatch, very strong collector base in that brand. It is priced at retail accordingly. Its the watch community that are going to turn this into a travesty with scalping and flipping because at the end of the day a good proportion of watch collectors actually worship profits over the watches themselves.

    There was a time watch people were generally into cars and watches. Now they are into Crypto, meme stocks and watches. Fast money, minimal effort.



  • Registered Users, Registered Users 2 Posts: 14,326 ✭✭✭✭Cienciano


    I'd imagine when people hold one in their hands they'll realise the "bargain" price of €250 for a plastic swatch on a velcro strap wasn't actually that much of a bargain



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  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,195 Mod ✭✭✭✭Wibbs



    I think the case is one piece so no chance of servicing etc in the future.

    At 250 quid it would hardly be worth it. Though if it's a one piece it'll be a front loader via the crystal. Pull crown, attach air compressor to crown tube, press "Blow". Pops the crystal and you're in. That's actually one of the two methods for getting into frontloaders, the other is grabbing and squeezing the crystal enough to detach it. The pull crown part is the issue. It's unlikely it has a split crown so I'd reckon it's the last part to go in and is a one time only click to attach setup. Soon enough somebody out there will take one apart and we'll see.

    Yup, pretty much. Wide boys with watches.

    Like you say Swatch has a strong collector base. It has slowed a fair bit in the last ten years, as collectors moved upmarket or just left. It was much more a younger collector crowd. More women too. This will likely inject a lot of renewed interest in Swatch. It'll certainly hit the Just One More Watch Chinesium segment.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 3,236 ✭✭✭darragh o meara


    Yes it is a "Just a Swatch" albeit one with the Omega branding. As I mentioned above, some of the high end Swatch's are pretty decent and I own 2 or 3 of these watches.

    To be fair, I would rather spend 250 on one of these than paying similar for a knock off. It is what it is, I own a proper Omega but I will still buy one of these for a daily beater as will many more I'd imagine.



  • Registered Users, Registered Users 2 Posts: 7,713 ✭✭✭whippet


    one of my favourite day to day watches is a swatch ... for €250 they will look nice on the wrist - which is what is it all about.



  • Registered Users, Registered Users 2 Posts: 287 ✭✭j2


    Confirmed speedmaster fan and I have to say I love these. I believe they will be available online in future, although it's a pity that the swatch store on Grafton Street shut. I think I will pull the trigger on a number of these, but may well get the full set. It's an unprecedented moveby Omega and they appear to be very fun pieces. It's not intended to eat the speedmaster's lunch, it's like a new and interesting addition to the lineup.



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    Not saying its a bargain but it is a real watch thats generated some of its own hype and at RRP it seems like a fun item to own. Richard Mille dont seem to have any issue selling plastic watches with velcro straps.



  • Registered Users, Registered Users 2 Posts: 2,293 ✭✭✭dinorebel


    As a fully paid up member of the Just One More Watch segment I approve this message. Balls to the Chinesium segment though.



  • Registered Users, Registered Users 2 Posts: 287 ✭✭j2


    It's not a bargain in any conventional definition, but I don't know, it's just such a cool thing to get a hold of. I never felt like I was getting a bargain while buying the non swatch moonwatch and I probably will feel the same buying these but watches are interesting for a bunch of reasons. I get your point but there are guys out there who get a kick out of this kind of thing.



  • Registered Users, Registered Users 2 Posts: 66,033 ✭✭✭✭unkel
    Chauffe, Marcel, chauffe!


    What's not to like? Finally we get an Omega watch with a more realistic RRP.



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    Well in a world where a tank of petrol is 120 euro I think 250 euro a watch that you can wear every day for years on end and not be ashamed to wear, is not bad at all. Its an interesting concept....how much should a watch cost? Look at the guy on the Pagani Design thread all arsey that it has great specs but is in reality a total POS. He is spending less than this Swatch but he is getting so much less and a dose of shame for free.


    Honestly apart from the hype **** and all the scalping I am not seeing any downside to these swatches.....sure a Seiko SKX007 is 350 euro these days, and in reality thats not a brilliant watch.



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  • Registered Users, Registered Users 2 Posts: 3,183 ✭✭✭T-Maxx




  • Registered Users, Registered Users 2 Posts: 3,183 ✭✭✭T-Maxx


    Well, Swatches aren't renowned for their durability. But regardless I've a feeling these are aimed exclusively at collectors and the vast majority will not see any wrist time at all. A poor man's Speedmaster.



  • Registered Users, Registered Users 2 Posts: 832 ✭✭✭funkyouup


    I thought pretty much the same, 250 for a plastic block with a velcro strap, probably wont ever buy one but at least they are trying something new.



  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Fitz II


    Its going to be more durable than most automatics and inconsequential to damage. Collectors are generally not poor men, and speedmasters could be seen as the poor mans Daytona if you want to go down that logical road (I am not suggesting this only making the point). Nobody who buy one will think they have a speedmaster, its just a bit of fun. Only the Omega collector will take this more seriously and threateningly than is the intention.


    Its a ceramic impregnated plastic just like Richard Mille who also do velcro straps so I dont really thing the material are an issue, its not like stainless steel is valuable



  • Registered Users, Registered Users 2 Posts: 4,818 ✭✭✭Bateman


    Whoever said they were hoping to pick up a couple in Madrid, there are queues outside the 2 boutiques there this evening. But would expect further stock over the next few weeks, as has been said it's not limited edition so doesn't make sense for them to hold back on re-stocking.

    I wonder will they do stuff like different boxes in the future as a nod to collectors? It's been confirmed that they aren't being numbered anyway.



  • Registered Users, Registered Users 2 Posts: 2,777 ✭✭✭scwazrh


    Yep , that’s all it is .A cheap bit of plastic bulk with a quartz moment inside it .Nothing special at all and just another way for Omega to bleed every last penny out of their moonwatch association.The hype will be dead within months as it’s not limited and anyone that thinks they are in any way getting an omega quality watch for 250 is fooling themselves.

    I’m surprised at the enthusiasm from posters here about this as usually any quartz / plastic / cheap watches mentioned here are classed as worthless tat not worthy to be worn on any self respecting mans wrist .It seems that once said tat has a good name on it that it becomes a worthy beater .

    That said I”ll be getting the grey one for myself , blue for my son , white for my wife and pink for my daughter .I also bought the timex Q when it was released so am a fan of cheap hype.



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  • Registered Users, Registered Users 2 Posts: 9,318 ✭✭✭893bet


    I wonder is the goal more raising swatch profile using Omega. They are not after the sales from current Omega fan base as such. We are all looking at it as an Omega association with swatch. When the intention is for it to be a swatch association with Omega. They will sell 1 million of them this year I will bet. Will it hard Omega? Who knows. Wil be difficult measure as the market is crazy anyway.



  • Registered Users, Registered Users 2 Posts: 23,157 ✭✭✭✭Alanstrainor


    I think they look great, but I'll not be jumping on the hype train. Some of the colours look really interesting. Saturn looks great, I like Pluto too. I reckon you'd need to see these in person to get a better idea.



  • Registered Users, Registered Users 2 Posts: 2,937 ✭✭✭SmartinMartin


    Agreed on the Saturn, best looking of the bunch but a long shot. Maybe in a couple of months of so.



  • Registered Users, Registered Users 2 Posts: 2,777 ✭✭✭scwazrh


    It’s not possible to do both though . If it boosts swatch brand recognition by associating them with Omega , it also associates omega with swatch and as swatch has lower brand status than omega it reduces their brand level. It’s not possible to take a low level brand and a high level brand , mix them together and both of them come out at a higher brand level. Marketing doesn’t work that way.



  • Registered Users, Registered Users 2 Posts: 10,378 ✭✭✭✭Birneybau


    I've a Speedmaster Pro, I started the thread and I'm the guy that said a mate was going to Madrid next week.


    Genuinely just like the look of them, have had a few Swatches down the years, Sistem 51 sitting there.


    Just see them as attractive beaters, some of the colour schemes are gorgeous.



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  • Registered Users, Registered Users 2 Posts: 9,318 ✭✭✭893bet


    I think so also. Don’t see it benefiting Omega as such either but I did read something some where about the collab helping to “frame” omega as the luxury brand.



  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,195 Mod ✭✭✭✭Wibbs


    The Saturn? That's very much the runt of the litter for me.

    It worked for Rolex and Tudor. Tudor were the much cheaper "it's a Rolex y'know" brand. Still are if we disregard the huge price increases in both and mid tier luxury watches in general. Depends how it's marketed. In the very early days Rolex was the "luxury" brand with a few other cheaper option brands below it. They did see as you note the cheaper stuff wasn't being elevated and the flagship brand was being harmed, so they cut it down to just one cheapy and Tudor was the one that survived.

    In the US the Wittnauer connection with Longines worked kinda similarly. Wittnauer got the leg up from the much higher band recognition of Longines in that market, as did VC and JLC.

    Even today on ebay or vintage dealers "this Wittnauer is really a Longines(it nearly always isn't)" increases values of that brand. Today of course VC and JLC are far more luxury brands than Longines and to see them as a division of Longines reads odd, but in the US market back then they couldn't get arrested without that existing brand recognition and even then had to create the LeCoultre brand for the local market.

    So it can also depend on brand recognition. And what we define as low level. It's easy to forget that the watch market isn't just middle aged golfists comparing mickey sizes in the club. Swatch have huge recognition as a brand. They're younger and more gender friendly too. And they've had and exploited the "limited edition" marketing trick for decades. Even before the internet there were tiny run Swatch models that were changing hands way above retail because of rarity and demand. They're one of the big reasons we're even talking about mechanical Swiss watches today. The worldwide smash hit of the cheap placcy quartz fashion watches built up the funds and re-emergence of "Swiss Watches" as a thing after the Digital Crisis nearly did them in. Outside of the watch nutter world Swatch would have way more brand recognition than say an outfit like Audemars Piguet and for far longer. Hell within the watch nutter world a goodly chunk of people only heard of AP in the last couple of years, but they would have heard of Swatch.

    TL;DR? IMHO this mashup will do no harm to either and will be more of a positive for both. And mucho money will be generated for the parent company.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 5,841 ✭✭✭CalamariFritti


    I get the idea of a cheap and stylish Swatch moonwatch with a support Omega branding. I'd say its going to be a commercial success and I can't say they look terrible.

    Personally I have never been too excited about the Speedmaster and I will pass on this hype but I don't think its a bad idea. I can see how someone might like them quite a bit.

    Also been quite a nice bit of Speedmaster product placement in the 'Adam Project' movie to coincide with this. Well played one might say.



  • Registered Users, Registered Users 2 Posts: 2,777 ✭✭✭scwazrh


    It worked for Tudor and Rolex then for the simple reason that the Tudor watch was a Rolex complete with Rolex branding on some parts .The moonswatch isn’t an omega or have anything omega in it apart from design , brand and associated history.How many omega parts do you reckon make it up?Would you say it’s tooled by Omega or swatch?

    Tudor survived because it was a high quality tool product at an affordable price but eventually the cheaper Rolex stigma was what had it pulled from the US market in the early 00’s.Tudor of today competes on its own two feet and I’ve yet too see modern Tudor marketing shouting it’s Rolex relationship.

    They're younger and more gender friendly too.”

    That’s probably the key point.I get that these aren’t being released for the season watch collector but if I didn’t already have a moonwatch in my collection I wouldn’t be buying one for €5k when the swatch is available.The Apollo 8 was on my next watch list but there’s no way I’ll be getting it now .If brand and history help justify the price of a luxury watch it seems ridiculous to add that brand and history to a cheap watch .



  • Registered Users, Registered Users 2 Posts: 2,777 ✭✭✭scwazrh


    Just seen this posted on TZ





  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,195 Mod ✭✭✭✭Wibbs


    Well to be fair Tudor don't have to shout the Rolex connection, it's now a near given in the minds and pockets of buyers. It's common enough to hear stuff like "if you really want a Sub, then buy a Sub, don't buy a Tudor version as it won't satisfy". The Black Bay has changed that to a large degree and is an end piece in of itself(I personally prefer them to the Subs).

    Plus outside the world of watch collectors things like parts, inhouse and all that stuff has little enough weight to it. The brand is all. Stick a Ferarri badge on any old tat and it'll sell. 😁 And I would agree with you that for collectors who would be eyeing up a Speedmaster this could take some wind out of those sales(ouch). The extent of that long term I'm not so sure of. The hype of these, the queues outside shops and the backlash from the real Omega people are very of the now.

    OK now this is me going off piste here: Maybe Swatch have decided to back out of the mid tier as luxury segment competition? With let's face it Rolex. That market is at best described as "volatile" and it's more it's getting. These Swatchomegas have a much wider appeal and are a safer punt financially for the company. They're going to kick the sub 500 quid market in the nads, the "Casio is god tier"* bollocks will take a big hit, even Seikos at that price point will look a bit flaccid, it'll be a big deal in the fashion watch market where Swatch have been sliding since their peak and are young and hip enough to get a fair number of the Apple watch crowd too, and more women(though the size could hurt there, as the actress said to the bishop).

    The other thing is Swatch owns Omega and Swatch, they see what's selling and what's bringing in the bacon in profits. A loss in one branch could well be taken up by a gain in the other. Longines another Swatch brand gets half its profits in Asia from the sale of women's watches, mostly quartz. Something that wouldn't even be on our radar in the watch collector world, but it swells their pockets in a big way.




    *they never were. G-Shock and 80's calculator watches is your lot.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users Posts: 371 ✭✭Edser


    I asked someone to swing by the Swatch boutique in Edinburgh - queues around the block..





  • Registered Users, Registered Users 2 Posts: 2,893 ✭✭✭sparrowcar


    This surely will affect speedmaster pro 2nd hand sales market to some degree, I can't see how it won't. A lot will depend on early reviews on quality etc I suppose.

    These aren't limited and not numbered and will be produced on large enough scale. I don't fully understand the 2 day queuing? Just sit tight a few months and buy one when readily available.


    Personally I'd buy one, for that sort of money I'd pass it off to my son if I wasn't mad on it.



  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,195 Mod ✭✭✭✭Wibbs


    I don't fully understand the 2 day queuing?

    Humans are a social animal and the herd instinct is strong and particularly so if something seen as new, socially valuable or "rare" comes along. Herd panic kicks in. Look how many people were stockpiling bogroll of all things at the start of the pandemic. Herd panic and marketing tries to push that button. Apple for example are absolute masters at it. The above stuff is pretty much a given at every Apple store worldwide when a new slightly different from the last iphone is released, and those people are willing to pay far more than 250 quid, and for something that goes out of date within a year or two until he next iDopamine fix comes out. At least the Swatchomega will likely last much much longer.

    Swatch have a huge back catalogue across their brands of "iconic" models to release in day glo placcy. Longines Legend Diver in ocean green, Hour Angle in pink and what not. And after the initial hype the real watches could well get a boost. the "Oh wow I have the Swatch version of that, yours is real!" factor.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 287 ✭✭j2


    A lot of people getting excited for the Moonswatch, looks like this is very popular move by Omega/Swatch.



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