Wokeism of the day *Revised Mod Note in OP and threadbanned users*

I’d argue that purposefully choosing models/casting actors based on how they don’t typically fit into the role being cast ie: an overweight surfer, a gender fluid pole dancer dressed to be ambiguous. An advert for a fitness tracking device stretching into themes of love and romance featuring a lesbian couple, is a largely a marketing strategy and not much else.

The strategy being for your ad to ‘appear’ to be inclusive and your company a strong supporter of equal opportunities for the slice of the market that value these things. Because let’s be brutally honest, the company sole goal is to make CASH. The actual market for overweight surfers or male pole dancers for a Fitbit has to be minuscule. The ad isn’t for those people, it’s for the people who either genuinely care for inclusivity etc, and I’d argue even more so for people who ‘appear’ to care by sharing on social media and cheering the company on for being ‘brave’ or whatever the recent cheer may be.

Which is the other side of the marketing plan, those who find it ‘woke’ or whatnot will also share it, talk about it, comment etc. Ie: the reason it appeared in this thread imo.

The only market who the ad will actively detract would be those who genuinely are offended by it’s content. Bigots, transphobs etc who wouldn’t want to be associated with the brand. Which is what some here seem to think is the reason for being posted and talked about. So will call out what they think is hate and/or bigotry. Sometimes making connections that are not there.

Do I think the Fitbit ad is ‘woke’. Kind of... the stretch into love and romance especially was an obvious tick the box for representing a same sex couples, and a lot of the actors/models chosen seem to be included solely as a obvious marketing ploy/discussion point by trying to reach into as many hot topics as possible. So yeah, pretty woke. Smart marketing though.

1. It’s an advertisement. Expecting it to be representative of society is ridiculous. They’re aiming a brand, a lifestyle product, at a specific demographic which they hope to capture.
2. Have you seen the “Fitbit Community”? I have, the advertisement isn’t actually unrepresentative of the audience it’s aiming at. It’s like LinkedIn, all based around self-promotion.
3. Of course the advertisement is woke AF. That’s entirely the point. That’s the audience they’re aiming to capture.

I saw some people claiming that they were throwing out their FitBit and buying Apple now instead, because of this advert. That’s also virtue signalling. They have no more intention of throwing out their Fitbit than I do, even if they owned one in the first place to throw out.

(The €9/month sub for Premium IS a bit saucy though 😒)

I'm very surprised that they still use the transphobic term of breastfeeding. I thought the correct speech of the moment was "chestfeeding" so as not to cause trauma to those men who give birth who have such crippling body dysphoria that to call it breastfeeding would be a hate crime. It does baffle me though how these men managed to get pregnant in the first place? I assume a female penis entered a male vagina and the dysphoric man managed to gestate for 9 months then give birth? Scans must have been fun and trying to figure out what the baby may or may not be at birth must be delight for the medical staff.

An eye opening account on the misery of transition. I imagine there are many more like him.

Wasn't that case the bald man in England took against his work also classified under sexual harassment?

Because men are more likely to be bald than women, so you can't slag someone for being bald any more.

Nah I get what you’re saying alright, but calling it discriminatory is silly. It’s aiming a product at a certain section of society, and so what? That’s what marketing is - by it’s very nature it’s discriminatory and aiming at a market 20 times smaller than the norm of people in society, if you want to put it in those terms. What you’re doing is like the same idiots who claim that people having dating preferences is discriminatory. It is, and so what? I don’t think anyone needs to be open to dating anyone they’re not attracted to. Do you?

The whole premise of any advertisement is to sell people a product by convincing them their life will be so much better with this product. It’s not just about the devices themselves, it’s about all the upsells and add-ons and features that are only accessible by paying for a premium subscription. Premium subscription also gives access to the “Fitbit community”, which for the life of me I have no interest in whatsoever, the only premium feature I need is the sleep monitoring function. That’s right - in order to access what should be the most basic feature of any health and fitness monitoring device, you have to pay for the premium subscription, which also comes with its own deluge of useless value added crap.

I DO get the analogy of the woke community with religion though, it’s not far off, everyone competing to be more pious than everyone else, but y’know what? That’s WHY this thread exists, to poke fun at that sort of nonsense. They’re not threatening society in any way, and you’re certainly not the victim of discrimination because you don’t want to be a member of their community. As for the fire and brimstone stuff, I get that too, but that’s more a trait of evangelism than Catholicism. Even then you shouldn’t take evangelism so seriously, it exists in many different forms, like yer man Linehan that was woke up to the eyeballs before he fell foul of his own ideology and started a new Church with himself at the head of it. Andrew Klavan is just much funnier -

“It almost seems that every word these leftists speak is malignant horse manure, that they don’t even believe themselves… but just for a moment, stop thinking rationally, and try to see it from the leftist perspective”

That’s just quality 😁

I propose from now on that all parasitic worms be named after women. 😁

blind date

lol