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Swatch X Omega

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Comments

  • Registered Users, Registered Users 2 Posts: 1,958 ✭✭✭C0N0R


    Ok take balenciaga, they have done a colab with crocs, crocs with heels and balenciaga branding essentially, price? £450. Crocs are £40? Balenciaga slides £500? So we have swatch at £50 for cheapest and omega moon watch £4000? Resulting in a colab costing €250, yes it’s a cheap piece of tat but that’s what the market wants. I met a swatch collector in Italy last year, I doubt she even had omega on her radar, but as a result of the colab she may do now. In her eyes it hasn’t cheapened omega, just opened her eyes to it.



  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    Thats not a f you to watch snobbery though. It may introduce people to moonwatches but it works the other way as well , I won't buy another moonwatch now regardless of which edition it is because the moonwatch history is worth what ,250quid now? There are watch collectors that **** on seiko / timex etc but are bigging up a moonswatch , it doesn't make sense .

    In your example you have an expensive product crossed with a cheap product resulting in a nearly the same price expensive product .With moon swatch , we have an expensive product crossed with a cheap product resulting in a cheap product .The balenciage name isn't now on a €50 pair of crocs cause the name is worth too much but that's what omega have done, they've slapped a good brand name on a cheap product.



  • Registered Users, Registered Users 2 Posts: 1,325 ✭✭✭cuttingtimber22


    I could have purchased one but honestly did not like despite the branding. Does not feel special.

    I decided to purchase a real Omega Moon Watch….now that feels special on my wrist.



  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh




  • Registered Users, Registered Users 2 Posts: 6,166 ✭✭✭Trigger Happy


    I was in the Swatch shop in Florence/IT over the weekend.

    They let me try on the black one that was their display model and while it looked good at a glance it really felt cheap on the wrist and did not bear close scrutiny. There are so many other watches out there that would give me more satisfaction for the money.

    The only one they had in stock was the pink one...so nah.



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  • Registered Users, Registered Users 2 Posts: 1,890 ✭✭✭Lorddrakul


    Well, that didn't take long.

    First Moonswatch up on Adverts for face value:

    Bubble, it bursteth!



  • Registered Users, Registered Users 2 Posts: 832 ✭✭✭funkyouup


    And still way over priced😂



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    As you can see from the offers, it is underpriced. The seller obviously doesn't know about the market value of these. Which is still well over retail. Amazing stuff as we are now in 6 months, the hype clearly hasn't yet worn off.

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  • Registered Users, Registered Users 2 Posts: 411 ✭✭Peterd66


    Was in London over weekend, check Oxford st Sat and none in. Was going by Swatch in Covent Garden Sun morning around 11.30 saw small queue and check with shop they had some in. I have 3 Omega vintage subs but still liked these, got Earth for me and Moon for son. Sold out soon after. Early impression is I like it, in same way I like a Casioak and Orient I have. Looks great on, though not sure how comfortable the strap is, will have to wait a few days on that to judge.

    The carry in in the queue between the scalpers and door security "hassling" them but obviously in on the take was Oscar gold, if it wasn't so frustrating.



  • Registered Users, Registered Users 2 Posts: 411 ✭✭Peterd66


    Typo there should read "3 Omega vintage seamasters".



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  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Utterly amazing that well over 6 months after the launch, these watches are still so desirable and in demand that people queue up for them. Nobody in this thread, lover or hater of the moonswatch, would have predicted that.

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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    It really is amazing.Who would of thought that the hottest watch of 22 would be a plastic €250 toy watch .Even more amazing when you consider how much general watch frenzy has died down over the last few months.

    Most of us have commented on how omega are flogging a dead horse when it comes to the moon landing connection but it seems whether it’s a €40k snoopy or cheap quartz , their marketing is on point.I do think it’s all at the cost of their heritage and the things watch collectors love about omega , but I’ve moaned enough about that here before and once the swatch group’s bottom line is improving, I doubt they care .



  • Registered Users, Registered Users 2 Posts: 1,958 ✭✭✭C0N0R


    When we were in Paris there was a queue in the morning waiting for an unknown delivery time. Went back later in the afternoon and they still had the sun in stock but that was all.



  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    Please be better than the last surprise release





  • Registered Users, Registered Users 2 Posts: 35,275 ✭✭✭✭NIMAN


    Are these now going at rrp?

    Seen one listed at 250 in another forum.



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Nope. A 30s google shows there are several on adverts, cheapest €349 and they already got offered full asking price.

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  • Registered Users, Registered Users 2 Posts: 5,055 ✭✭✭griffin100


    In San Francisco at the minute and I went into the Swatch shop yesterday and it was the same story - only the yellow ones left.

    There were 8-10 people milling around the display case and the manager came out to make the announcement that only yellow was left and there was a collective groan and the shop emptied, it was very funny actually.



  • Registered Users, Registered Users 2 Posts: 1,958 ✭✭✭C0N0R


    If I didn’t already have the Pluto I’d have been tempted for curiosity’s sake



  • Registered Users, Registered Users 2 Posts: 4,582 ✭✭✭Deep Thought


    interesting to see what is on the way

    The narrower a man’s mind, the broader his statements.



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  • Registered Users, Registered Users 2 Posts: 9,618 ✭✭✭893bet


    7.3k.

    You would Want to be a space cadet to pay it alright



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    LOL, who TF would pay €7.3k for that. The complete set of Moonswatches bought from a scalper at several times over retail would hold its value better than that watch at retail 😂

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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    Most likely due to my strong dislike for the moonswatch my wife decided she wanted one . Had to get her the “mission to Uranus “ because I’m a child .




  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Lovely! Get rid of that strap though


    Where did you get it?

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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    €300 delivered from chrono, has original purchase receipt so assume it’s legit.I got her a white rubber strap for it as well for when the original gets too grubby.



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    I'd take the original off, keep it for when you're selling the watch, most buyers will want the original even though it's junk

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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    I don’t think this will be a watch to be sold on , more a wear it till it doesn’t work and then bin it.I wouldn’t say that will be too long either going by the quality of strap and feel of it overall



  • Registered Users, Registered Users 2 Posts: 2,572 ✭✭✭Fitz II


    Well what do you think of them now you have seen one, I think once you handle one you realise they are harmless trinkets not really worth having an opinion on....no?



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Our problem is we never think we will sell a watch ever, when we buy one. But we are almost always wrong 😂

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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    Harmless trinket - I agree . Having now handled one I think it’s firmly in the novelty watch category.If these had been readily available online from day one ,I don’t think anyone would be talking about them now.

    Not worth having an opinion on -Sure I have opinions on everything including my own opinions so no opinion wouldnt really be me.

    But yes my opinion of these damaging omega and the moonwatch has changed .These are such a cheap feeling novelty item that they won’t hold the attention of anyone really interested in watches.They are simply not good enough of a product to be memorable or have a negative affect on the genuine moonwatch long term.Once everyone that wants one has got one , they will move on quickly enough from it.I’d say omega have bigger long term problems to deal with than the negatives I thought moonswatch may cause.



  • Registered Users, Registered Users 2 Posts: 2,572 ✭✭✭Fitz II


    Totaly, once you hold you you just smirk and laugh it off. The hype was not deserved, and was a storm in a tea cup really. In hindsight Omega and Swatch will both get a lot of good out of it, swatch will shift a bunch of really expensive swatches, and Omega may creat a bunch of people that like their aesthetic and once they have the dosh upgrade to the real deal.



  • Registered Users, Registered Users 2 Posts: 1,958 ✭✭✭C0N0R




  • Moderators, Society & Culture Moderators Posts: 12,811 Mod ✭✭✭✭blue5000


    I wonder what will be the next ‘trinket watch’ from swatch? Hardly a Longines legend diver.

    If the seat's wet, sit on yer hat, a cool head is better than a wet ar5e.



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Heard today that there is a 95% margin on these watches 😁

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  • Registered Users, Registered Users 2 Posts: 17,672 ✭✭✭✭banie01


    Given the economies of scale available to Swatch? That honestly would not surprise me at all. They have really managed to drive a demand for it in a way I've not seen in low end watches since the 90's Swatch craze.



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  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    I'd say that margin is unheard of in watch production. Almost on a par with Walmart t-shirts 😁


    How many of these are they selling? Even if only a million per year, that's a quarter of a billion profit. The whole Swatch group was barely bottom line profitable at all a few years ago. This is working out very well for them.

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  • Registered Users, Registered Users 2 Posts: 9,618 ✭✭✭893bet


    When you consider a fake (bad fake obviously) steel Rolex with an automatic movement can be sold for 30-40. Assume cost of product for a steel automatic watch would be higher then I wouldn’t be surprised if the COGs on this is less than 10 euro ea.



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    Yeah a tiny bit more than €10. €250 sales price with €10 COGS gives €240 gross profit, which means 96% margin

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  • Registered Users, Registered Users 2 Posts: 2,572 ✭✭✭Fitz II


    Think swatches are 100% machine made, not human hand involved. Thats their stick. Think they had a automatic movement in house that was 100% machine made and assembled there a while back a world first. I think its the human hands cost the money with other brand although I am sure they too have very healthy margins.



  • Registered Users, Registered Users 2 Posts: 6,384 ✭✭✭emo72


    Still no one retailing in Ireland. We are nothing but a remote backwater out here.



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  • Registered Users, Registered Users 2 Posts: 2,830 ✭✭✭scwazrh


    There’s in excess of a thousand of them in Europe on Chrono24 starting at €290 new so they are not exactly hard to get



  • Registered Users, Registered Users 2 Posts: 66,442 ✭✭✭✭unkel


    There used to be a Swatch boutique in Dublin I think, but it closed years ago.

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  • Registered Users, Registered Users 2 Posts: 6,384 ✭✭✭emo72


    Vaguely remember it next the bottom of Grafton street.



  • Registered Users, Registered Users 2 Posts: 17,672 ✭✭✭✭banie01


    Back in the heyday of the Swatch craze I'm fairly certain that there was 1 in Limerick next to Todd's (it's BT now, but to some of us it'll always be Todd's).



  • Registered Users, Registered Users 2 Posts: 3,896 ✭✭✭Jude13


    Walked past a swatch store and got lucky that they had just been delivered. Limited styles, however I got the Earth and Saturn which would have not been my choices. Downside my OH says they are my Christmas present so haven't put them on. Bit of a novelty.



  • Registered Users, Registered Users 2 Posts: 3,896 ✭✭✭Jude13


    A few pics



  • Registered Users, Registered Users 2 Posts: 1,832 ✭✭✭H_Lime


    In the land of the blind the one eyed man with seiko mecaquartz, sapphire, stainless case and 10atm is god, or sorta anyhow. Less than half the price of the plastic fantastic:)




  • Registered Users, Registered Users 2 Posts: 4,582 ✭✭✭Deep Thought


    The narrower a man’s mind, the broader his statements.



  • Registered Users, Registered Users 2 Posts: 1,832 ✭✭✭H_Lime


    The thinking man's moonwatch, whereas mines the cheap ass thinking man's moonwatch:) Its very nice! How's she behaving? Didnt think they were sub 500. The pvd scares me mind you.

    I plan on getting langballed and walking about my garden slowly with a goldfish bowl on my head whilst wearing my omEgo speedPlaster. Ergo mine shall be a moon watch too.

    Still yet to lose a solitary second since I set it and for a meagre hundred squid I shall use it digging ditches.

    Only criticism is not levelled at pagani but seiko. The meca quartz minute counter sweeps rather than ticks over unlike my 7t32 and 7t62 of old.



  • Registered Users, Registered Users 2 Posts: 1,930 ✭✭✭hitemfrank


    I wish the Bulova was a bit smaller so my little wrists could wear one.



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