So "X" - nothing to see here. Elon's in control - Part XXX **Threadbans in OP**

That's a key reason - Not just violence/child porn , but anything bad.

No advertiser wants their product appearing on a screen next to anything bad - It doesn't have to be at the really bad end of violence or child porn.

Advertising is about selling a "vision" and a "lifestyle" and having their products associated with a life that people aspire to.

Having your product appear in the banner of Twitter alongside something the complete opposite of "aspirational" is not something that any of them want.

Firing most of their moderation staff and Musk saying that he wanted to dial back on moderation in general in pursuit of his "free-speech absolutist" vision has unsurprisingly got advertisers running for the exits.

In a down market , they want to be certain that the money they spend on advertising hits the spot - Twitter cannot provide them with anything approaching that kind of guarantee today.

If we accept what Musk says as true what we have is more users , but less advertisers - Which is an objectively terrible place to be.

Basically it's saying "We had our biggest crowd every in the theatre last night , but most of them didn't buy a ticket because we sacked the security guards and left the fire door open."

It's also objectively true that right now is a busy time for Twitter and Social media in that most of it's users are in the US and they've just had an election which is something that drives more users for a short period of time.

If they manage to retain enough staff to keep the lights on and they do actually re-open the offices on Monday as planned , let's see what the quarterly numbers look like which would help flatten out the spikes of recent events.

Let's see if the advertisers return to Twitter to get their products in front of all these alleged new users.

I thought we were accepting what Musk has said as fact?- He has said that Advertising revenue has collapsed.

We can argue about whether it's down to "activists" or not , but the man himself has said revenue has collapsed - It was why he had such a hard-on to launch the "blue-checks" for cash model.

As of of the most recently available accounts for Twitter , advertising is 80%+ of all income.

It was exactly 2 weeks ago to the day that this was posted.

And now your saying that he wasn't telling the truth , that advertising revenue hasn't collapsed and he was just trolling.

Jesus.. There really is no helping people out of the rabbit hole sometimes.

Also - What advertisers have pulled out?

Let's see

• United Airlines
• General Motors
• Pfizer
• Audi
• Farvel
• Carlsberg
• Balenciaga
• Mondelez
• General Mills
• Volkswagen
• Chipotle
• Ford
• CVS
• Nintendo
• O2
• Hyundai
• Dominos Pizza

And those are just the ones I can find with a few minutes work on google that have publicly announced that they have stopped advertising on Twitter.

So yeah , it's a tweet I'm happy to "hitch my wagon to"