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Is 2FM dead in Dublin?

  • 31-01-2023 4:33pm
    #1
    Registered Users, Registered Users 2 Posts: 2,755 ✭✭✭its_steve116


    Is the station becoming irrelevant in the Pale? And how could they try to win back Dublin listeners?



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Comments

  • Posts: 0 [Deleted User]


    Yes, very dead in Dublin, it's current listenership figures in Dublin are what Country Mix 106.8 was getting in the 00s. The station should be closed down to save RTE 5-6 million per year, The government should then cash auction a 20 year licence for 90/92FM



  • Registered Users, Registered Users 2 Posts: 98 ✭✭ZaK23-54


    I would say irrelevant everywhere.

    I travel and use Coaches and Taxis and have never heard 2 FM on - it’s is 80% Today FM with 20% listening to Classic Hits..

    2FM died with Gerry Ryan RIP...sad it once was the best!



  • Registered Users, Registered Users 2 Posts: 24,719 ✭✭✭✭Larbre34


    Thats quite a good suggestion. And the same for Lyric FM.

    Also they should return a couple of Digital channels to use for special interest programming, like live Sport and magazine shows to compensate for the demise of both full time FM stations.



  • Registered Users, Registered Users 2 Posts: 29,381 ✭✭✭✭end of the road



    actually it's not a good suggestion as nothing new would be brought to the market commercially, + the costs of managing the whole thing would probably end up being what would apparently be saved and whatever cash would be given for the use of the network given it's ireland.

    lyric is going nowhere as for all it's faults it is minority programming and if 2fm is to go then replacing it with one of the digital channels is the only option available worth bothering with as it would actually bring something different.

    so that's what they should do in an ideal world but that's not going to happen, 2fm is going nowhere ultimately.

    I'm very highly educated. I know words, i have the best words, nobody has better words then me.



  • Registered Users, Registered Users 2 Posts: 6,361 ✭✭✭Declan A Walsh


    Going back to Dublin as per the thread title....

    2FM as a music station is being aimed at young adults and they are already covered in Dublin on FM by FM104, Spin1038 and even 98FM and maybe to some extent Q102. Then you have Spotify and online stations like 8Radio.Com. If 2FM decided to go for slightly older adults as a music station, there is a fair bit of competition there too between Q102, Sunshine 106.8, Radio Nova and Classic Hits, and not to mention competition from its other RTE stations. The field is crowded. I'm not saying this is realistic, but would it work if 2FM was replaced by, or merged with, RTE Gold, becoming an oldies station?



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  • Registered Users, Registered Users 2 Posts: 908 ✭✭✭radiotrickster


    That’s a good point about the taxis. I’m Dublin-based and I would typically hear Today Fm, Spin 1038, Sunshine and Nova in taxis. I’ve never heard 2 FM.

    The place seems to be a shambles with vacancies left for months and I’ll tell you, while I haven’t listened to every presenter on their weekend schedule, every presenter I have heard at the weekend has been terrible



  • Registered Users, Registered Users 2 Posts: 1,297 ✭✭✭Count Dracula


    It has been shight for years. In fairness their target audience is a fair bit younger than me. I like the mystery train or something similar.

    I love proper electronic dance music and the muck I sometimes flick over to on a Saturday evening is pure dross cheese of the blandest crap I have ever heard, brutal. They should take all the DJ's up to the mountains, douse them in LSD for 3 days and make them walk home. Should do the trick.

    I would listen to Jennifer Zamperelli, I am aware she is pure marmite, but I do like her. I like wee Nicky Byrne as well, I would love to be besties with Nick and go on the tear with him? I would throw him up on my shoulder and run down Dorset Street with him and pull a few cartwheels and pub crawl the phuck out of it. I would say he smokes but never buys a box, I can see him dobbing smokes left right and centre. He likes it when they have Marlboro lights. Top man. Gwan Nicky ya cheeky wee minxy ye? I reckon he is a fierce man for getting tickles and starting pile ons...





  • I know 2FM's a 'youth' station but would I be right in thinking that it used to have a lot more specialist music shows and so on in the past. Looking at the JNLR it looks like it's utterly alienating the 35+ market in a way that it probably wouldn't if it had seriously good music shows, which it doesn't.

    Specialist music ≠ everyone over 35 suddenly starts exclusively liking oldies nor should it mean that nothing can be broadcast that hasn't been produced in the last couple of years.

    The market for a,b,c playlisted music is going to inevitably just be absorbed more and more by algorithm driven streaming. Music stations need to be offering something different and not just banging out the hits and inane DJ chatter.

    Anytime I have flicked past 2FM it's just been painful to listen to and I've ended up back on podcasts and streaming.

    It just seems odd that RTE as a PSB has this crassly commercial station. I can't see anything remotely public service or alternative about it.

    If music radio's going to survive, it absolutely has to do something that's bigger and better than can be done by a piece of AI picking tracks on your phone or human chosen playlists. It has to be a place where you go to discover music and to be some kind of 'sticky' content that you come back to because it's something genuinely different. Otherwise, radio's not going to be very relevant for much longer.

    The move to trashy talk, light entertainment and celeb gossip stuff is just doing what MTV did 10+ years ago when it moved to entertainment formats and it's now at the stage that we're nostalgically looking back at the glory days of MTV on YouTube clips and most people can't even remember what channel number it's on anymore.



  • Registered Users, Registered Users 2 Posts: 1,297 ✭✭✭Count Dracula


    It is lazy production all said. Especially considering the vast resources available to RTE.

    I frankly doubt there are as many under 35's tuning in now as was in the past.



  • Registered Users, Registered Users 2 Posts: 226 ✭✭Muller1991


    When you think of where 2fm was pre 2010 and where it is now you would nearly think it has vanished from the airwaves.

    The breakfast Show was always hit and miss but then again they had a new presenter what felt like every year since Ian Dempsey left for Today FM.

    Gerry Ryan was like the daddy of 2FM followed by Larry Gogan in the afternoons. I used to tune in religiously for the just a minute quiz. Will Leahy on drive too was excellent, I used to have a commute of 50 mins and from what I remember I never changed the dial for those 50 minutes.

    I haven't been a regular listener to 2fm in at least 5 years or so but still tune in the odd time to hear Tracey Clifford , Dan Hegarty or Jenny Greene. I have heard bits and pieces of the breakfast show with the trio and I think there is a good foundation there to target a Dublin audience with Carl and Doireann.


    As a Dub I'm not sure if the Two Johnnies are suitable for the market. Their podcast is for what its worst one of the best produced in the country but do they translate to radio ? Admittedly I've only ever heard about 20 minutes of their show in total since they joined 2FM and I'm not a fan. Graham and Nathan on FM104 would've been a better shout in my opinion.

    In my opinion 2fm need to figure out what their brand is and build on it.



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  • Registered Users, Registered Users 2 Posts: 656 ✭✭✭bureau2009


    Is 2FM dead full stop.

    I'm not the target audience, but I am a life long radio fan.

    I cannot believe how unappealing the presenters are. There's a Saturday presenter on 2FM screeching about a "bones day". I would rather listen to a dripping tap.

    I cannot believe that 2FM has been allowed to deteriorate so much. Don't forget this is the best resourced station in the country. There are several highly paid management, producers and broadcast assistants in 2FM. It has been established for...........44 years this year.

    There is a lack of talent, of musicality, of originality, of hard work, of proper presentation and production skills in 2FM.

    I am eternally grateful to BBC Radio 2 to show what thoughtful, quality radio sounds like.





  • It feels like it's trying WAY to hard to address some audience it can't realistically reach and it's losing the rest of its audience by trying to be something that it will never be.

    There's a vibe of a corporate board trying to be 'cool' and failing miserably instead of letting the station do what it's potentially very good at doing.



  • Registered Users, Registered Users 2 Posts: 2,406 ✭✭✭Glaceon


    I remember leaving 2FM on from 8am until 7pm when I was younger. It seems to me that their first blow was the loss of Ian Dempsey as they could never get a winning formula with their breakfast show. Although in fairness I still listened to it as far as early 2007; Colm and Jim-Jim were too much for me after that. But then they lost their way completely after Gerry Ryan died. Once Dan Healy arrived and Will Leahy was taken off drivetime, that was it for me. I'd never listen to the station voluntarily now.



  • Registered Users, Registered Users 2 Posts: 98 ✭✭ZaK23-54


    Agree a huge mistake taking Leahy off 2 FM...

    He is totally wasted on RTÉ Gold - is a fine intelligent Breakfast Jock!



  • Registered Users, Registered Users 2 Posts: 689 ✭✭✭cheese sandwich


    Remember “Livin’ the life lovin’ the music”? That’s the sort of cool that 2FM has.

    It’s a disgrace that a public service broadcaster has such a nakedly commercial station with virtually no specialist programming whatsoever. And it’s an embarrassment that it’s so bad at it.

    Post edited by Boards.ie: Mike on


  • Registered Users, Registered Users 2 Posts: 2,755 ✭✭✭its_steve116


    "The biggest star 2FM ever had was Gerry Ryan. He was a Dub, and the Gerry Ryan Show was huge in Dublin. The only 2FM DJ doing well now is Colm Hayes, another Dub." - Adrian Kennedy in 2013



  • Registered Users, Registered Users 2 Posts: 908 ✭✭✭radiotrickster


    I’ve heard Laura Fox do that “bones or no bones“ day feature which is terribly out of touch with the youth audience. It’s based around a dog on TikTok hat went viral for deciding what type of day people could expect to have and it was very popular among the TikTok audience for a while but after a week or two, her feature would have become stale.

    When I first heard her do the feature, it was a couple of months after “bones or no bones“ had been popular and it was so irrelevant by that point that it was embarrassing.

    The dog has passed away so I would assume she’s stopped the feature at this point, but it does show how uncreative 2Fm presenters are.



  • Registered Users, Registered Users 2 Posts: 3,249 ✭✭✭ Jazlyn Bald Disc


    another painful influencer type they think the youth of ireland like....seeing her instagram she seems nice but the type who spends her entire life on social media and hocking crap/attending every event in dublin



  • Registered Users, Registered Users 2 Posts: 226 ✭✭Muller1991


    I've said it before and I'll say it again. Influencer(s) doesn't = Radio Presenter. Lets face it most of our successful radio presenters in this country are all radio trained or have come through the ranks i.e starting from the bottom and gradually worked their way to the top and or people who have studied broadcasting. Radio people in other words. Ian Dempsey, Tony Fenton, Colm Hayes, Ray Foley, Jim McCabe , Larry Gogan, Doireann Garrihy, Carl Mullen , Tracy Clifford, Debbie Allen , Dee Woods, Marty Miller, Marty Guilfoyle to name but a few all of a background in radio before getting the gigs they have / had now.

    If 2fm want to be back at the top of the game I would suggest hiring people who have the knowledge of how to run a simple music orientated show and build from it. Sure the names above all started and nobody had one iota who they all where at the beginning, What I am trying to say is don't just hire the latest "Influencer" when there are literally 100's of people trying to break into the industry that could be the next big thing if given the chance.

    Post edited by Boards.ie: Mike on


  • Registered Users, Registered Users 2 Posts: 228 ✭✭turbocab


    they should put it out of its misery and simply put rte gold in its place. on the 2 fm network.



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  • Registered Users, Registered Users 2 Posts: 588 ✭✭✭Ozvaldo


    I put it on once in the car by mistake bloody awful woman on full of beanz playing sh1te



  • Registered Users, Registered Users 2 Posts: 11,437 ✭✭✭✭EmmetSpiceland


    The only time I’d listen to 2FM is for Dave Fannings’ weekend “slot”. Bit of an odd one to still have on the station, considering its content, but I enjoy it.

    “It is not blood that makes you Irish but a willingness to be part of the Irish nation” - Thomas Davis



  • Registered Users, Registered Users 2 Posts: 53,028 ✭✭✭✭ButtersSuki


    As long as NKM has clients and specifically as long as Lottie Ryan needs a 6 figure annual fee for reading the daily mail online showbiz gossip section 2fm will be kept going even if the listenership drops to 1 single person.



  • Registered Users, Registered Users 2 Posts: 5,313 ✭✭✭Xander10


    Gave up on it a long time ago. Can't honestly remember the last time I tuned in. Mainly listen to radio in car and it's not one of my preset channels these days.



  • Posts: 0 [Deleted User]


    Interesting you should mention BBC R 2. It’s not doing great either, losing half a million listeners in 2022. Popped it on one day and i thought i was listening to BBC R1 from a few years ago. As for 2FM, I’m struggling to think what public service function it fulfills. Should be shut down and the money saved from it redistributed.



  • Registered Users, Registered Users 2 Posts: 226 ✭✭Muller1991


    Greatest Hits Radio in the UK seems to be taking a lot of listeners away from Radio 2 on a bigger scale than what Nova and Classic hits is doing to 2fm.



  • Registered Users, Registered Users 2 Posts: 1,548 ✭✭✭KildareP


    I don't know why they don't consider a Raidió Ri-Rá style format for 2FM, the lolz and bantz format is well covered elsewhere throughout Ireland.

    I don't see any PSB remit provided for by 2FM for several years now - nor would I personally see any PSB remit being provided by putting something like Gold on the 90-92 network instead.

    Go for the BBC R1 style format that they try to emulate currently, but with all presentation as Gaeilge.

    Give up and coming presenters a chance and provide an actual PSB remit by promoting the Irish language.

    Use the FM network as the shop front, and use the online, podcast, video, social and digital themed stations to draw younger listeners in properly.

    Your typical target audience that 2FM is supposed to be going after is going to have little to no interest or even association with the Dancing with the Stars cross promotion. Dancing with the Stars is something parents and grandparents watch.



  • Registered Users, Registered Users 2 Posts: 98 ✭✭ZaK23-54


    Is it time to merge Lyric and Gold together to create a BBC Radio 2 model.

    Light classical like Friday night is music night..

    it’s a proven model - leave the under 30 audience to Spin and i

    intelligent kids can listen to Pete Tong etc on their BBC Sounds App



  • Registered Users, Registered Users 2 Posts: 15,310 ✭✭✭✭cj maxx


    I haven’t listened to 2fm since the days of Dave Fanning in the ‘80’s



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  • Posts: 0 [Deleted User]


    Is Paul Russell still the program director at 2fm ? The presenters there seem to get no couching whatsoever, every presenters links are Text me/what are you doing?/Just eat voucher.



  • Registered Users, Registered Users 2 Posts: 2,118 ✭✭✭Expunge


    So, just an hour of 'light Classical' on a Friday night? And what about contemporary classical music, electro-acustic sound art? Do you want Rick and Ronan Collins to set up and play part of a Schumann symphony or The St. Matthew Passion by JS Bach?

    Please, tell me how you'd see it going.

    And how RTE management are to justify that to both Gold fans and those who pay a licence fee for a specialist music and arts channel?



  • Registered Users, Registered Users 2 Posts: 6,361 ✭✭✭Declan A Walsh


    That is a confusing statement, seeing as Dave Fanning is still there!


    Would anyone like to address the original premise of this thread - the Dublin angle?



  • Posts: 0 [Deleted User]


    In the 00s, Lyric was the dumping ground for "no room at the inn" djs but now Gold has replaced Lyric for that purpose. There were rumours in the late 00s that Ronan Collins was going to be transferred to Lunchtime on Lyric to enable Tubs and PK do two hours each



  • Registered Users, Registered Users 2 Posts: 15,310 ✭✭✭✭cj maxx


    I mean when he used to play good music on his evening / night show.



  • Registered Users, Registered Users 2 Posts: 6,361 ✭✭✭Declan A Walsh


    For 2FM to be relevant for audiences in Dublin, it needs to have a distinct identity. I mentioned the possibility of merging with RTE Gold. Another angle might be to merge with 2XM, i.e. an alternative-leaning service. Dave Fanning, Dan Hegarty and Cormac Battle would fit in. It would also serve that FM radio listener who misses Phantom/TXFM.



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  • Registered Users, Registered Users 2 Posts: 53,028 ✭✭✭✭ButtersSuki


    Fanning is - believe it or not - still on 2FM at the weekends.



  • Registered Users, Registered Users 2 Posts: 15,310 ✭✭✭✭cj maxx


    Oh , I thought he was a daytime talk host. Shows how much I listen to 2FM



  • Registered Users, Registered Users 2 Posts: 908 ✭✭✭radiotrickster


    Everything 2Fm does, another station in Dublin does better. The only thing you won’t find on other Dublin stations is a strong dedication to playing Irish music but how much of the audience cares about that?

    I don’t listen regularly so perhaps the music policy has changed, but I’ve heard a lot of unknown artists on the station over the years and yes, it’s great that they’re supporting upcoming talent but I would wager the average person in their 20s-40s would rather hear Harry Styles or Beyonce than a lot of the style of Irish music they play.

    2fm just does not fit into the Dublin market



  • Posts: 0 [Deleted User]


    9 years ago today John Clarke's Ireland's biggest Jukebox aired on 2fm for the last time.



  • Registered Users, Registered Users 2 Posts: 2,755 ✭✭✭its_steve116


    I remember it, the last song played was Kevin Johnson's "Rock and Roll I Gave You the Best Years of My Life".



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  • Posts: 0 [Deleted User]


    As many people here predicted, the 2 Johnnie's have been a flop according to the jnlrs



  • Registered Users, Registered Users 2 Posts: 11,437 ✭✭✭✭EmmetSpiceland


    Wonder was it a toss up between that and Harry Chapin’s ‘W.O.L.D.’?

    “It is not blood that makes you Irish but a willingness to be part of the Irish nation” - Thomas Davis



  • Registered Users, Registered Users 2 Posts: 8,184 ✭✭✭riclad


    The reason 2fm was launched was to provide an irish radio station that played pop music , now young people listen to spin fm, spotify it would be better off copying radio 2 in the uk.Having programs presented in irish would reduce its audience by 90 per cent.i think its at least 10 years since 2fm was relevant to young people. if it closed down tommorow would anyone under 30 care ,i think the dave fanning show is good but you can listen to that as a podcast.

    its probably impossible for rte to close 2fm, even if it has as awful audience figures its basically a semi state operation.



  • Registered Users, Registered Users 2 Posts: 3,673 ✭✭✭RoTelly


    RTÉ would need to get premission from the minister to close any of its stations down. Just because 2FM isn't popular in Dublin doesn't mean it should necessarily close down. RTÉ's problem over the last 12 years is that it has funded the channel from the licence fee and have made no cuts to it.

    Perhaps its time for RTÉ to consider having RTÉ GOLD where 2FM is in Dublin? Or opt outs of the station for Dublin. or perhaps moving the station to Cork or Limerick to better server the rest of the country and build its audience outside Dublin?

    It's gone below Lyric FM in Dublin!


    ______

    Just one more thing .... when did they return that car

    Yesterday



  • Registered Users, Registered Users 2 Posts: 1,781 ✭✭✭mumo3


    I would be a fan of Q102 in the mornings, its less chat. I'm listening to the radio on the way to work for a bit of banter and a few tunes. But I've noticed morning radio is all chat, and what I dislike most about 2fm is it feels like they are trying too hard, to be funny, relevant or whatever else, sometimes it just comes across as either cringey or mean. Now I have listened to the 2 jonnies a few times, couldn't pick them out of a line up, but in terms of banter they seem to just gel, it doesn't sound like they are being forced to come up with a topic of conversation. But in saying that I wouldn't listen to them for my whole journey.



  • Registered Users, Registered Users 2 Posts: 3,673 ✭✭✭RoTelly


    2FM Breakfast are definitely trying to hard IMO, I don't see much of a difference between the 2 Johnnies and Dermot & Dave and Ray Foley, I think 2FM wanted something different but have ended up with a show that is similar to many pairings on other stations.


    ______

    Just one more thing .... when did they return that car

    Yesterday



  • Registered Users, Registered Users 2 Posts: 5,544 ✭✭✭Hangdogroad


    How's it doing in Mullingar?



  • Registered Users, Registered Users 2 Posts: 3,673 ✭✭✭RoTelly


    All Adults Aged 15+ Average Weekday Yesterday Listenership

    9.2% in the North East and Midlands which would cover Mullingar, so I guess they have the Mullingar crowd. IRadio just pips them at 9.3% but 10.7% for Today FM.

    The only area that 2fm reaches over 10% is in the south east, but Today FM is at 17% and Beat is at 22%.


    ______

    Just one more thing .... when did they return that car

    Yesterday



  • Registered Users, Registered Users 2 Posts: 9,841 ✭✭✭lertsnim


    It only gets those numbers in the south east because the choice on FM is appalling.



  • Registered Users, Registered Users 2 Posts: 226 ✭✭Muller1991


    I wouldn't say the choice is appalling to be honest. From Rosslare you can pick up TodayFM, Newstalk, Beat, South Coast, Radio 1, RnaG, and a lot of UK based radio stations on a very good signal oh and eh 2FM too.



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