iPhone 15, iPhone 15 Pro, iPhone 15 Ultra

I have to say my 12 pro is still going strong. Can't see the point of upgrading just to get a better camera and that is really all the recent Apple iterations have offered sadly. As a  fanboy, it pains me to say that inovation is a thing of the past now with the company, but please note this is only my personal opinion 😀

Hear this often but it just not true. When smartphones first came out they were a disruptive and revolutionary product with new features being added at a fast pace.

Now 17 years later, the market has matured and phones are very well developed and each year you'll get a new iteration with smaller features.

That being said, people like yourself say that that the change is not much but an iPhone 8 from a few years back is a radically different and inferior phone to what's out today. The gradual changes all add up.

Even comparing 12 pro to 14 pro it's more than a camera difference.

Camera : 48mb v 12. Front camera autofocus. Better zoom

A16 v A14 chip

Promotion display v Super retina

Dynamic island.

Crash detection, emergency SOS via satellite.

Battery life./ 23 hours video playback v 17

This is just the hardware features added in 2 years with more to come this year then add on the impact of software developments and you'll see how phones advance.

I don't get what people are looking for in new phones to make them "innovative". It gets thrown at Apple all the time (like the iSheep ref) but Samsung and other manufacturers are the exact same.

Ok so you're just dismissing the new features as nothing without ever using them and getting things wrong.

Photo quality can be very obvious on screen, especially in relation to sharpness, depth of field, coulours etc.

The camera in one of the major features and selling point on modern day smart phones and much more important than you say. Especially to people who care about pictures.

The biggest selling point of the Pro Model v standard is the camera.

Promotion v retina. Yes they're marketing terms but there' not the same thing. Retina display is more to do with resolution and DPI whilst motion is to the with the smoothness of movement on the screens. Big difference.

Dynamic island: May not be a big deal to you but is too many others and the feature has been well received.

Crash Detection and Satellite. How are safety features like that niche. Accidents happen and the fact that your phone can detect a crash and call emergency services is an amazing safety feature to me and not just niche.

Anyhow, to me the complaints are just complaints for the sake of it? How have the competition progressed over the last 5 years,

Finally, your silly claim about Vision Pro is just prejudice and Apple are a huge company capable of developing more than one product at a time.

Presentation tonight at 1800 Irish time.

Biggest news for me is that they're switching to USB-C charging port because of the EU directive.

I think that's great news.

Ha ha yes. No doubt it will be a courageous decision to switch to USB -C.

It's certainly not something though that would make me switch away/to iphone as phone has other advantages over rivals.

Looking forward to jumping to a 15 Pro Max/Ultra from my ailing XS Max.

Yes

https://www.youtube.com/watch?v=ZiP1l7jlIIA&ab_channel=Apple

Just checked my invoice and it was €1,619 my 14 Pro Max 256gb vs €1,489. AppleCare is also €20 cheaper on the newer phone too.

But aren’t you ignoring the previous two years upgrades with this logic. So better screen, camera, processsor dynamic island etc.

I always think that upgrading after one year is never worth it and it’s after two to three years that you start to see worthwhile upgrades.

So no iPhone 15 Ultra then I was looking forward to paying €5k for a phone.

Nothing in any of those 15's that would have me upgrading from my 13Pro.

Counting on a weaker dollar I’d say

no one have any ideas what the cost of this on Vodafone or other carriers might be? Vodafone are allowing pre orders from Friday at 1PM, but no pricing yet...

That's the one for me too I think. I'm considering upgrading from a blue 12 to a 16 Pro Natural Titanium. I bought my 12 through humm finance previously and found it great. I was able to pay it off when I could and it didn't cripple me. Waiting for info to go up on Harvey Norman or one of the stores.

As someone else said, upgrading year to year is a fool's errand and a waste of money. Far better to wait 2-3 iterations and then go again. I will be going from a 12 to a 15 Plus and will benefit from a) USB-C charging b) significantly improved camera c) better battery life d) OLED screen and e) dynamic island gimmick.

These are all big improvements in three years.

I’ve a 13 Pro Max and the battery is excellent.

I really don’t want another big phone but the 5x optical zoom and battery life on the 15 Pro Max is just so much better than the 3x and smaller battery on the 15 Pro.

If you upgrade to anything from 13 up it will be a huge upgrade, ,more display. better screen, faster operation, much better front and back camera. better battery life, face-id works very well (but many do prefer touch-id), better water resistance, 5G access.

Definitely 100% a gimmick but at least it’s useable

It is also the case that current phones last so long battery-wise and speed-wise that yearly upgrades are not necessary. Add the fact that there are only tiny upgrades to the phone year on year (but have a significant effect cumulatively) and there is not much to get excited about.

When Apple pad out a keynote to nearly 90 minutes to announce iterative upgrades to just two products, then you know we have reached a plateau in personal technology.